Asia Palla
I am a marketing professional with a genuine passion for sport and fashion, with a background spanning partnerships, brand management and e-commerce, and a knack for digital asset creation across channels.
About
I am a marketing professional with a genuine passion for sport and fashion, with a background spanning partnerships, brand management and e-commerce, and a knack for digital asset creation across channels.
Grounded by yoga and Pilates, I am fueled by curiosity and a constant drive to learn and grow, and I enjoy building multi-channel strategies that connect brands with audiences and deliver measurable results.
- 1 year's experience
- Joined June 2026
Skills· 3
Languages
- ItalianFluent
- EnglishFluent
- FrenchIntermediate
Industry experience
- Media & Entertainment
- Education
- Professional Services
Work experience
Led concept development for licensing projects with 3 high-profile brand partners, coordinating with R&D, creative agencies, and EMA markets, with 3 concepts selected for execution. Supported the re-stage of Wall's Kid portfolio (€127M turnover) during Unilever Ice Cream's spin-off into TMICC, the world's largest standalone ice cream company, ensuring brand consistency throughout the transition.
Led concept development for licensing projects with 3 high-profile brand partners, coordinating with R&D, creative agencies, and EMEA markets, with 3 concepts selected for execution. Scaled the partner network of SeedJ, the first educational platform and career accelerator in the electronic music industry, driving audience growth through partner communities of 40K+ followers each. Developed and executed a multi-channel content and digital marketing strategy across social and owned platforms to drive platform subscriptions, brand reach, and user retention. Co-produced and co-hosted 6 in-person events including ADE workshops, bootcamps, and community activations, owning end-to-end planning, partner coordination, and on-site execution.
Education
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