Dear Twine Recruitment Team, I am writing to express my interest in the Event Coordinator role for your upcoming underground art event. As a local with a deep connection to Berlin’s creative subculture and proven experience in high-pressure event production, I am the ideal candidate to bridge the gap between artistic vision and seamless execution. Proven Event Production: I have coordinated events of all scales, from intimate gatherings to large-scale trade shows. I am an expert at managing logistics, timelines, and budgets for multiple divisions, ensuring no detail is overlooked. Strategic Partnerships & Negotiation: I have a track record of building strong bridges with vendors and identifying collaborations that are mutually beneficial. My negotiation skills allow me to secure high-quality partnerships and unique venues, even when working with limited budgets. Stakeholder Management: I excel at connecting with diverse groups—from DJs and tattoo artists to fashion vendors. I am a strong communicator who manages multiple stakeholders by understanding their unique perspectives to foster a truly collaborative environment. Creative Problem Solving: I possess a "hands-on" mindset and excel at navigating the unpredictable nature of underground events. Whether it's sourcing talent for exposure or managing on-site logistics, I focus on proactive solutions and artistic synergy. Twine’s commitment to connecting creative expertise aligns perfectly with my passion for fostering community visibility within Berlin’s art scene. I would welcome the opportunity to discuss how my organizational skills and local network can make this event a distinctive success. Best regards,

Asiana Kinaneva

Dear Twine Recruitment Team, I am writing to express my interest in the Event Coordinator role for your upcoming underground art event. As a local with a deep connection to Berlin’s creative subculture and proven experience in high-pressure event production, I am the ideal candidate to bridge the gap between artistic vision and seamless execution. Proven Event Production: I have coordinated events of all scales, from intimate gatherings to large-scale trade shows. I am an expert at managing logistics, timelines, and budgets for multiple divisions, ensuring no detail is overlooked. Strategic Partnerships & Negotiation: I have a track record of building strong bridges with vendors and identifying collaborations that are mutually beneficial. My negotiation skills allow me to secure high-quality partnerships and unique venues, even when working with limited budgets. Stakeholder Management: I excel at connecting with diverse groups—from DJs and tattoo artists to fashion vendors. I am a strong communicator who manages multiple stakeholders by understanding their unique perspectives to foster a truly collaborative environment. Creative Problem Solving: I possess a "hands-on" mindset and excel at navigating the unpredictable nature of underground events. Whether it's sourcing talent for exposure or managing on-site logistics, I focus on proactive solutions and artistic synergy. Twine’s commitment to connecting creative expertise aligns perfectly with my passion for fostering community visibility within Berlin’s art scene. I would welcome the opportunity to discuss how my organizational skills and local network can make this event a distinctive success. Best regards,

Available to hire

Dear Twine Recruitment Team,

I am writing to express my interest in the Event Coordinator role for your upcoming underground art event. As a local with a deep connection to Berlin’s creative subculture and proven experience in high-pressure event production, I am the ideal candidate to bridge the gap between artistic vision and seamless execution.

Proven Event Production: I have coordinated events of all scales, from intimate gatherings to large-scale trade shows. I am an expert at managing logistics, timelines, and budgets for multiple divisions, ensuring no detail is overlooked.

Strategic Partnerships & Negotiation: I have a track record of building strong bridges with vendors and identifying collaborations that are mutually beneficial. My negotiation skills allow me to secure high-quality partnerships and unique venues, even when working with limited budgets.

Stakeholder Management: I excel at connecting with diverse groups—from DJs and tattoo artists to fashion vendors. I am a strong communicator who manages multiple stakeholders by understanding their unique perspectives to foster a truly collaborative environment.

Creative Problem Solving: I possess a “hands-on” mindset and excel at navigating the unpredictable nature of underground events. Whether it’s sourcing talent for exposure or managing on-site logistics, I focus on proactive solutions and artistic synergy.

Twine’s commitment to connecting creative expertise aligns perfectly with my passion for fostering community visibility within Berlin’s art scene. I would welcome the opportunity to discuss how my organizational skills and local network can make this event a distinctive success.

Best regards,

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Language

Bulgarian
Fluent
English
Fluent
German
Intermediate

Work Experience

Team-Member - Marketing Area at HTW Berlin - Le Club By (SME Internationalization Project)
February 28, 2025 - February 28, 2025
Developed the digital marketing and social media strategy for a Go-To-Market (GTM) strategy for a €20 billion direct selling market across France and Germany, prioritizing high-potential market trends and optimal consumer segmentation. Conducted competitor benchmarking and consumer persona research to build messaging frameworks and content positioning strategies. Built a database of 50+ prospective partners and influencer collaborations to accelerate brand entry and online awareness.
Working Student & Intern, Marketing European Branch at Bruker
August 1, 2024 - Present
Full lifecycle event management: led end-to-end execution of over 90 annual marketing events, conferences, and digital campaigns across Europe, ensuring seamless logistics from initial date selection to post-event evaluation. Stakeholder liaison: primary contact for partners, vendors, and internal teams across multiple countries, aligning on project goals and brand standards. Operational frameworks: established a custom marketing evaluation framework in Salesforce to track metrics, ensure data accuracy, and optimize resource allocation. Financial & regulatory oversight: directed event budgeting and vendor contracts while maintaining GDPR compliance across European activities.
Working Student at Connected Crafts (Labor Service & Consulting)
August 1, 2024 - August 1, 2024
Managed data integrity across multi-platform CRM systems (Salesforce, Hubspot, Google Drive), ensuring accurate information for all outreach strategies. Assisted in performance reports creation to successfully optimize outreach initiatives and strengthen client relationship management. Coordinated content-driven communication for external campaigns and stakeholder relations, enhancing visibility and response rates.
Working Student & Intern, Marketing European Branch at Bruker (Life Science Manufacturing)
August 1, 2024 - November 4, 2025
Managed end-to-end execution of approximately 89 annual marketing events, conferences, and digital campaigns across Europe; served as the primary liaison for all partners and vendors. Established a new marketing evaluation framework tailored to company goals and leveraged Salesforce and analytics dashboards to track key engagement metrics and ensure data accuracy. Created and managed content calendars and production timelines for social media, event pages, and newsletters, ensuring consistency with brand tone and visual identity. Oversaw budgeting, vendor collaboration, and GDPR-compliant audience targeting, ensuring every campaign met both creative and compliance goals.
Recruitment & CRM Specialist at Connected Crafts
August 1, 2024 - October 15, 2025
Streamlined CRM processes and implemented campaign-driven engagement strategies, improving customer retention and engagement. Developed tailored communication strategies to support brand objectives and growth initiatives.
Marketing (Marcom) at Bruker
August 1, 2024 - Present
Developed and implemented marketing campaigns across multiple channels, enhancing brand perception and customer engagement. Led post-event evaluation frameworks to measure ROI and campaign KPIs, enabling data-driven optimization. Led cross-functional teams across borders, ensuring timely delivery of multi-channel marketing initiatives. Managed campaign assets, timelines, and deliverables, maintaining consistent brand messaging and visual identity.
Working Student at Connected Crafts
March 1, 2024 - August 31, 2024
Stakeholder coordination: acted as central liaison for external stakeholders, managing communications for cross-functional marketing campaigns and recruitment timelines. Project data integrity: maintained CRM systems (Salesforce/HubSpot) to ensure data-driven precision in outreach strategies and reporting.
Guest Service Associate at Adlon Kempinski (Hospitality)
February 29, 2024 - February 29, 2024
Assisted all logistical and service elements for corporate and VIP events, aligning hotel staff, vendors, and teams. Resolved time-sensitive guest and operational challenges calmly and efficiently under high pressure, guaranteeing prompt inquiry response and maintaining a consistently high standard of service.
Guest Service Associate at Adlon Kempinski Berlin
February 29, 2024 - October 15, 2025
Providing personalized service to guests that meets the highest standards of hospitality. Addressed and resolved concerns with discretion and professionalism. Collaborated with a diverse team to foster an inclusive workplace culture. Honed communication skills by liaising with guests to understand preferences and provide personalized service.
Team-Lead at HTW Berlin - Deloitte (Digitalization & Innovation Project)
January 31, 2024 - January 31, 2024
Directed a 6-person cross-functional team to successfully consult a digital innovation implementation for an insurance company. Ensured project stability and on-time delivery by rigorously managing all project timelines, task assignments, and internal/external stakeholder communication across all phases. Analyzed competitor benchmarking and market research findings into executive-level reports and event-style presentations, for implementation roadmap. Synthesized market insights into visual storytelling presentations and social media-ready content concepts for stakeholder delivery.
Head of Project, Innovation Management at Innovation Management (Project by Deloitte)
January 31, 2024 - October 15, 2025
Led multi-disciplinary teams in executing strategic marketing and innovation projects, achieving KPI targets. Applied project management methodologies to coordinate deliverables, timelines, and stakeholder alignment. Fostered collaboration across diverse teams to ensure cohesive project execution and successful campaign delivery.
Team-Lead at HTW Berlin - Deloitte
October 1, 2023 - January 31, 2024
Cross-functional leadership: directed team delivering digitalization and innovation consultancy for a major insurer, ensuring on-time delivery of milestones. Timeline management: managed task assignments and critical paths, maintaining stability across all project phases through proactive stakeholder communication.
Guest Service Associate at Adlon Kempinski
March 1, 2023 - February 29, 2024
Event logistics: coordinated logistics for high-profile corporate and VIP events, aligning hotel operations, external vendors, and international client teams. Crisis management: resolved time-sensitive operational challenges under pressure while maintaining world-class service standards.
Course Attendee - Project Management at Berlin Course
February 1, 2023 - October 15, 2025
Led multi-disciplinary teams, coordinated campaigns, deliverables, and stakeholder alignment. Applied strategic planning and project management skills to drive successful outcomes and meet KPI targets.
Assistant Manager & Lead Server at Ethnographic Area Aleksandar (Hospitality)
August 31, 2022 - August 31, 2022
Coordinated all aspects of events (200+ guests), handling the entire lifecycle from logistical blueprinting and vendor negotiation to managing budgets and reports. Built vital partnerships with key suppliers and sponsors, optimized resources and sustaining high customer satisfaction scores. Developed and implemented local promotional efforts, including social media outreach that yielded significant boosts in engagement and exposure for the event.
Assistant Manager at Ethnographic Complex Aleksandar Zlatograd
August 31, 2022 - October 15, 2025
Trained staff on client engagement and service excellence, promoting consistency and brand reputation. Led events to strengthen customer relationships and foster loyalty. Leveraged networking events to expand professional connections and stay informed about industry trends.
Assistant Lead Server at Ethnographic Complex Aleksandar Zlatograd
August 31, 2021 - October 15, 2025
Managed day-to-day operations, staff coordination, and event planning, ensuring high-quality customer experiences.

Education

Bachelor at Hochschule für Technik und Wirtschaft Berlin
January 1, 2022 - January 1, 2025
High School, Language Major at High School Zlatograd
January 11, 2030 - January 1, 2022
Bachelor, International Business at Hochschule für Technik und Wirtschaft Berlin
January 1, 2022 - November 4, 2025
Bachelor at Hochschule für Technik und Wirtschaft Berlin
January 1, 2022 - January 1, 2026

Qualifications

Google Ads Certification
January 1, 2023 - February 9, 2026

Industry Experience

Professional Services, Media & Entertainment, Travel & Hospitality, Retail, Life Sciences, Manufacturing, Software & Internet