Hi, I'm Dan Askin, a New Orleans-based digital marketing practitioner who can code pixel-perfect emails and manage multi-channel paid campaigns. I translate complex marketing tech into practical steps that grow engagement and revenue across email, automation, operations, acquisition and digital media buying. Previously, I directed digital marketing for the New Orleans Saints and Pelicans, entertaining diehards, cultivating new fans, and keeping the sales team busy. Before launching a career in marketing, I earned Lowell Thomas Awards as an editor for Cruise Critic (TripAdvisor) and contributed to outlets including The New York Times, CNN, and ABC. I've published stories on travel, food, entertainment, disability law, music, and more.

Dan Askin

Hi, I'm Dan Askin, a New Orleans-based digital marketing practitioner who can code pixel-perfect emails and manage multi-channel paid campaigns. I translate complex marketing tech into practical steps that grow engagement and revenue across email, automation, operations, acquisition and digital media buying. Previously, I directed digital marketing for the New Orleans Saints and Pelicans, entertaining diehards, cultivating new fans, and keeping the sales team busy. Before launching a career in marketing, I earned Lowell Thomas Awards as an editor for Cruise Critic (TripAdvisor) and contributed to outlets including The New York Times, CNN, and ABC. I've published stories on travel, food, entertainment, disability law, music, and more.

Available to hire

Hi, I’m Dan Askin, a New Orleans-based digital marketing practitioner who can code pixel-perfect emails and manage multi-channel paid campaigns. I translate complex marketing tech into practical steps that grow engagement and revenue across email, automation, operations, acquisition and digital media buying.

Previously, I directed digital marketing for the New Orleans Saints and Pelicans, entertaining diehards, cultivating new fans, and keeping the sales team busy. Before launching a career in marketing, I earned Lowell Thomas Awards as an editor for Cruise Critic (TripAdvisor) and contributed to outlets including The New York Times, CNN, and ABC. I’ve published stories on travel, food, entertainment, disability law, music, and more.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate

Language

Spanish; Castilian
Intermediate

Work Experience

Freelance Marketing Strategist at Self-employed
April 1, 2024 - Present
Works with clients in healthcare, lifestyle, sports and travel; focuses on CRM marketing (Marketo, Eloqua), automated customer journey development, copywriting, and paid digital campaign strategy and execution. Offers intro chat (gratis), a fixed-fee marketing strategy game plan, and scoped hourly campaign execution.
Freelance Writer at Independent Writer
September 1, 2006 - Present
Contributed to The Traveler, SATW's monthly professional development newsletter, BedandBreakfast.com, among other publications with stories ranging from travel to humor and hard news.
Director of Digital Marketing at New Orleans Saints
December 1, 2015 - March 31, 2024
Managed digital campaigns across email, SEM, programmatic, search and paid social; directed member acquisition strategy for the NFL team.
Director of Digital Marketing at New Orleans Pelicans
December 1, 2015 - March 31, 2024
Managed digital campaigns across email, SEM, programmatic, search and paid social; directed member acquisition strategy for the NBA team.
Senior Marketing Specialist at Cruise Critic / TripAdvisor
April 1, 2013 - November 1, 2015
Marketing idea machine; conceived and built multi-channel campaigns geared toward member acquisition and engagement; managed budgets and timelines.
Senior Editor at Cruise Critic / TripAdvisor
December 1, 2011 - April 1, 2013
Senior Editor for CruiseCritic.com; covered ships, ports and cruise news; collaborated on editorial strategy; earned Lowell Thomas Award.
Contributing Editor at Independent Traveler / TripAdvisor
March 1, 2006 - April 1, 2013
Wrote feature stories, travel guides, gear reviews and humor; contributed original travel photography.
Editorial Assistant at The Independent Traveler, Inc.
March 1, 2006 - April 1, 2007
Produced weekly travel newsletter; assisted editorial team with content and production.
Associate Editor at The Independent Traveler, Inc.
April 1, 2009 - April 1, 2011
Collaborated on editorial strategy and content; contributed to multiple sections.
News & Ships Editor at The Independent Traveler, Inc.
April 1, 2011 - December 1, 2012
Led news and ships coverage for travel publication; editorial leadership.

Education

Bachelor's degree in English Language and Literature/Letters at Colgate University
January 1, 2001 - December 31, 2005
High School Diploma at Montgomery High School
January 1, 1997 - December 31, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Other