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I am a senior graphic designer with 14+ years delivering brand identity systems, multi-channel campaigns, and motion graphics for luxury retail, hospitality, and ecommerce. I enjoy shaping ambitious concepts into scalable design solutions that elevate brand presence. I excel at leading end-to-end creative projects, collaborating across cross-functional teams and with senior leadership to maintain brand excellence while reducing production time. I’m known for building scalable design systems and for strong visually-led storytelling that resonates across audiences.…I am a senior graphic designer with 14+ years delivering brand identity systems, multi-channel campaigns, and motion graphics for luxury retail, hospitality, and ecommerce. I enjoy shaping ambitious concepts into scalable design solutions that elevate brand presence. I excel at leading end-to-end creative projects, collaborating across cross-functional teams and with senior leadership to maintain brand excellence while reducing production time. I’m known for building scalable design systems and for strong visually-led storytelling that resonates across audiences.

Asma Aftab Qureshi

Graphic Designer, Art Director, Brand Designer, +5

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I am a senior graphic designer with 14+ years delivering brand identity systems, multi-channel campaigns, and motion graphics for luxury retail, hospitality, and ecommerce. I enjoy shaping ambitious concepts into scalable design solutions that elevate brand presence. I excel at leading end-to-end creative projects, collaborating across cross-functional teams and with senior leadership to maintain brand excellence while reducing production time. I’m known for building scalable design systems and for strong visually-led storytelling that resonates across audiences.…I am a senior graphic designer with 14+ years delivering brand identity systems, multi-channel campaigns, and motion graphics for luxury retail, hospitality, and ecommerce. I enjoy shaping ambitious concepts into scalable design solutions that elevate brand presence. I excel at leading end-to-end creative projects, collaborating across cross-functional teams and with senior leadership to maintain brand excellence while reducing production time. I’m known for building scalable design systems and for strong visually-led storytelling that resonates across audiences.

Available to hire

I am a senior graphic designer with 14+ years delivering brand identity systems, multi-channel campaigns, and motion graphics for luxury retail, hospitality, and ecommerce. I enjoy shaping ambitious concepts into scalable design solutions that elevate brand presence.

I excel at leading end-to-end creative projects, collaborating across cross-functional teams and with senior leadership to maintain brand excellence while reducing production time. I’m known for building scalable design systems and for strong visually-led storytelling that resonates across audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Arabic

Advanced

Urdu

Fluent

Work Experience

Lead Designer at United Strategic Solutions

August 1, 2025 - Present

Led end-to-end design projects including branding, motion graphics, and multi-channel campaigns for luxury retail, hospitality, and e-commerce. Built scalable brand systems and collaborated with cross-functional teams and senior leadership to deliver on-brand experiences.

Brand Designer at Sector Light

December 1, 2024 - May 1, 2025

Created brand identities and asset libraries; guided brand adaptation for market entry across GCC.

Digital Designer at Lululemon (Middle East Launch)

October 1, 2024 - January 1, 2025

Designed Arabic wordmark and regional brand adaptations for market entry across 6 GCC countries; built visuals to support launch campaigns.

Senior Digital Designer at Al Tayyar Group

February 1, 2024 - March 1, 2024

Senior digital designer contributing to brand growth and digital campaigns; remote work with Dubai, UAE.

Senior Graphic Designer at Madinat Jumeirah (Jumeirah Group)

August 1, 2022 - December 31, 2023

Led brand identity and design across hospitality campaigns; produced motion graphics and print collateral.

Senior Graphic Designer at Expander

March 1, 2021 - April 30, 2022

Developed brand identity systems and campaign visuals; collaborated with cross-functional teams.

Digital Designer at LinkViva

January 1, 2020 - March 31, 2020

Created digital assets and campaigns for brand clients in UAE; streamlined production workflows.

Art Director at John Brown Media

February 1, 2019 - November 30, 2019

Art direction for Dubai-based campaigns; led creative teams and produced visuals for clients.

Digital Designer at Dubai Tourism (DTCM)

May 1, 2018 - November 30, 2018

Digital design for destination marketing campaigns; collaborated with cross-functional teams.

Graphic Designer at Early Career – Dubai (Various Roles)

January 1, 2011 - December 31, 2018

Graphic design across branding, print, and digital assets for diverse clients during early career.

Senior Graphic Designer at Madinat Jumeirah

August 1, 2022 - December 1, 2023

Remote contract role; collaborated on Ramadan Night Garden branding, including brand guidelines, logo design, and marketing collateral for the Ramadan event.

Brand Designer at SectorLight

December 1, 2024 - May 1, 2025

Developed brand identity and system for market entry across six GCC markets; created Arabic wordmark and regional lockups; produced 40+ assets enabling faster rollouts.

Digital Designer at Lululemon

October 1, 2024 - January 1, 2025

Designed digital campaigns and internal brand materials; built bilingual asset library including 250+ social assets; supported market expansions in MENA and beyond.

Senior Graphic Designer at OnStage

September 1, 2024 - January 31, 2025

Directed visual identity and campaign design; collaborated with cross-functional teams to deliver high-impact branding across channels.

Graphic Designer at Dubai-based (Various clients)

January 1, 2011 - December 31, 2018

Early career role spanning hospitality, aviation, and ecommerce; contributed across brand and marketing assets.