I am a Creative Director and brand strategist with extensive experience leading high-stakes brand transformation, integrated campaigns, and multidisciplinary teams across banking, telecom, FMCG, and corporate sectors. I translate business goals into clear, differentiated brand systems and storytelling that resonates across audiences and channels. As founder of OBLiK Studio and Creative Director at Aadventure Studio, I guide institutional brands through strategic shifts, strengthen brand architecture, and deliver campaigns that outperform benchmarks while building scalable creative operations.…

ASNAKE GIZACHEW

I am a Creative Director and brand strategist with extensive experience leading high-stakes brand transformation, integrated campaigns, and multidisciplinary teams across banking, telecom, FMCG, and corporate sectors. I translate business goals into clear, differentiated brand systems and storytelling that resonates across audiences and channels. As founder of OBLiK Studio and Creative Director at Aadventure Studio, I guide institutional brands through strategic shifts, strengthen brand architecture, and deliver campaigns that outperform benchmarks while building scalable creative operations.…

Available to hire

I am a Creative Director and brand strategist with extensive experience leading high-stakes brand transformation, integrated campaigns, and multidisciplinary teams across banking, telecom, FMCG, and corporate sectors. I translate business goals into clear, differentiated brand systems and storytelling that resonates across audiences and channels.

As founder of OBLiK Studio and Creative Director at Aadventure Studio, I guide institutional brands through strategic shifts, strengthen brand architecture, and deliver campaigns that outperform benchmarks while building scalable creative operations.

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Language

Amharic
Fluent
English
Advanced

Work Experience

Creative Director at OBLiK Studio
January 1, 2026 - Present
Founded and led OBLiK Studio as a brand-focused creative practice, defining market positioning and long-term creative vision. Delivered end-to-end brand transformations, from strategic foundations and positioning to identity systems, and integrated campaigns across print, digital, and video. Established scalable workflows and governance, expanded client partnerships, and steered content and storytelling to achieve measurable brand impact.
Creative Director at Aadventure Studio
April 1, 2016 - Present
Provided strategic and creative leadership across institutional branding and integrated campaigns, aligning creative work with business growth. Led brand strategy and architecture for major institutions; delivered multi-platform campaigns outperforming benchmarks by up to 40% and drove operational improvements that increased team efficiency.
Creative Director at Zeleman Communications
March 1, 2015 - March 31, 2016
Directed creative strategy and execution for large-scale campaigns and brand development. Led FMCG product launches, strengthening market penetration and brand recall; contributed to 17% year-over-year revenue growth and implemented structured development processes to improve campaign effectiveness.
Art Director at Cactus Communications
January 1, 2010 - December 31, 2015
Managed visual identity systems across print, digital, and motion platforms; delivered 45+ branding and campaign projects for telecom, FMCG, and corporate clients; ensured consistency across multi-platform communications and strengthened long-term brand recognition.

Education

Bachelor of Science – Management Information Systems at Unity University
January 5, 2004 - June 25, 2006
Bachelor of Arts – Social Sciences (History) at Addis Ababa University
September 13, 1999 - June 22, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Telecommunications, Consumer Goods, Education, Professional Services, Media & Entertainment, Transportation & Logistics, Other
    Product Launch Camapign Creatives
    Art Direction for CocaCola Ethiopia's launch of the 2 liter and Half Liter Plastic Bottles. Art Direction, Casting, Photography, and Costume design…
    Brand Development: Tsehay Bank Interior Design(Head Office and Main Branch)
    Tasked with developing an iconic brand "Tsehay" Means Sun in amahric ... we went for the generic and used the amahric letter .. inspired by the bright color of the sun and a conplementing Earth Green ... we managed to meet client's expectation and beyond. Brandevelopment Logodesign Identitydesign corporateidentity logo Brand Brandguideline Bank…
    Tsehay Bank Brand Development
    Tasked with developing an iconic brand "Tsehay" Means Sun in amahric ... we went for the generic and used the amahric letter .. inspired by the bright color of the sun and a conplementing Earth Green ... we managed to meet client's expectation and beyond. Brandevelopment Logodesign Identitydesign corporateidentity logo Brand Brandguideline Bank…
    Rebranding Project:EthioTelecom
    Rebranding the 100 year old State owned Telecom company in Ethiopia, one of the though assignment I have worked on…
    3D Rendering, Retouching and Design
    Puablication Design, Art Direction, Catalogue Design and more graphicdesigner photo designer…
    Brand Development; Royal Buns
    A Fast Food Chain Company LogoDesign BrandGuideline Branding Identitydesign Corporateidentity…
    Brand Development
    A real Estate Company LogoDesign BrandGuideline Branding Identitydesign Corporateidentity…
    Rebranding Project: Ambo University
    Rebranding of an 80 Year Old State Owned University LogoDesign BrandGuideline Branding Identitydesign Corporateidentity…
    Rebarnding Project: Omedad
    Rebranding a 25+year old Import/export company know for quality office and houseware goods LogoDesign BrandGuideline Branding Identitydesign Corporateidentity…
    Rebranding Project
    Tasked with developing a new and iconic car brand LogoDesign BrandGuideline Branding Identitydesign Corporateidentity…