Available to hire
I am a creative and results-driven Senior Graphic Designer with 20+ years of experience delivering high-impact visuals across digital, print, web, and product marketing.
I am passionate about brand storytelling, marketing strategy, and partnerships that drive engagement and business growth. I thrive in collaborative environments, inspiring teams, delivering excellence under pressure, and elevating brands through innovative design.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
French
Advanced
Hebrew (modern)
Advanced
Work Experience
Senior Graphic Designer at Axis Lighting
January 1, 2024 - July 31, 2025Led a multidisciplinary marketing team to achieve marketing objectives and sales growth targets. Created graphics for social channels including Instagram, Facebook, and Twitter. Supervised 8 employees in the marketing department, managing the creation of all marketing collateral to ensure quality and accuracy. Developed and designed the company’s website and supervised UX/UI design. Developed and implemented the company’s branding strategy. Produced print, digital, and promotional materials such as brochures, infographics, and marketing materials. Managed graphic design projects from concept to completion, including technical product documentation. Established long-term marketing vision across social media platforms. Managed and designed more than 40 trade shows annually and product sample kits creation.
Graphic Designer at BJEC (TaL AM)
December 31, 2008 - July 31, 2025Collaborated with design team to create educational materials such as student books, games, flashcards, and posters. Prepared materials for printing.
Graphic Designer and Editor at J.R. Studio and Magazine
December 31, 2005 - July 31, 2025Chief editor and designer of JR magazine. Designed the magazine for the company as well as catalogues, brochures, flyers, and advertisements for newspapers and magazines.
Lead Graphic Designer at Stanpro Lighting
January 1, 2023 - PresentSpearheaded the creative direction and brand strategy for Stanpro Lighting, ensuring consistent and innovative design solutions across digital and print media. Led a team of 4 designers, providing mentorship, performance evaluations, and fostering a collaborative creative environment. Developed comprehensive brand guidelines and design systems, enhancing brand consistency and visual impact.
Senior Graphic Designer at Axis Lighting
January 1, 2023 - August 14, 2025Led a multidisciplinary marketing team to achieve marketing objectives and sales growth targets. Created graphics for social media channels including Instagram, Facebook, and Twitter. Supervised 8 employees in the marketing department and managed creation of all marketing collateral for quality and accuracy. Developed and designed the company’s website and UX/UI design along with branding strategy. Designed and produced print, digital, and promotional materials. Managed graphic design projects from concept to completion including technical product documentation. Established long-term marketing vision across all social media platforms. Managed and designed over 40 trade shows per year and product sample kit creation.
Graphic Designer and Editor at J.R. Studio and Magazine
January 1, 2007 - August 14, 2025Chief editor and designer of JR magazine. Designed magazine layouts and created catalogues, brochures, flyers, and advertisements for newspapers and magazines.
Lead Graphic Designer at Stanpro Lighting
January 1, 2023 - PresentSpearheaded the creative direction and brand strategy for Stanpro Lighting, ensuring consistent and innovative design solutions across digital and print media. Led a team of 4 designers, providing mentorship, performance evaluations, and fostering a collaborative creative environment. Developed comprehensive brand guidelines and design systems, enhancing brand consistency and visual impact.
Senior Graphic Designer at Axis Lighting
January 1, 2023 - October 15, 2025Led a multidisciplinary marketing team to effectively achieve marketing objectives and sales growth targets. Created graphics for social channels (Instagram, Facebook & Twitter). Supervised 8 employees at the marketing department and managed creation of all marketing collateral to ensure the quality and accuracy of the design. Developed and designed the company’s website and supervised the UX/UI design. Developed and designed the branding strategy of the company. Designed and produced print, digital and promotional materials including brochures, infographics, and additional marketing materials. Managed and coordinated graphic design projects from concept through to completion. Managed the creation and maintenance of technical product documentation. Established a long-term marketing vision and applied it across all social media platforms. Managed and designed trade shows (over 40 per year) and the creation of product sample kits.
Graphic Designer and Editor at J.R. Studio and Magazine
January 1, 2007 - October 15, 2025Chief editor and designer of JR magazine. Designed the magazine of the company. Designed catalogues, brochures, flyers, and advertisements for newspapers and magazines.
Lead Graphic Designer at Stanpro Lighting
January 1, 2023 - PresentSpearheaded the creative direction and brand strategy for Stanpro Lighting, ensuring consistent and innovative design solutions across digital and print media. Led a team of 4 designers, providing mentorship, performance evaluations, and fostering a collaborative creative environment. Developed comprehensive brand guidelines and design systems, enhancing brand consistency and visual impact.
Senior Graphic Designer at Axis Lighting
January 1, 2023 - October 15, 2025Led a multidisciplinary marketing team to effectively achieve marketing objectives and sales growth targets. Created graphics for social channels (Instagram, Facebook & Twitter). Supervised 8 employees at the marketing department and managed creation of all marketing collateral to ensure the quality and accuracy of the design. Developed and designed the company’s website and supervised the UX/UI design. Developed and designed the branding strategy of the company. Designed and produced print, digital and promotional materials including brochures, infographics, and additional marketing materials. Managed and coordinated graphic design projects from concept through to completion. Managed the creation and maintenance of technical product documentation. Established a long-term marketing vision and apply it across all social media platforms. Managed and designed trade shows (over 40 per year) and the creation of product sample kits.
Graphic Designer and Editor at J.R. Studio and Magazine
January 1, 2007 - October 15, 2025Chief editor and designer of JR magazine. Designed the magazine of the company. Designed catalogues, brochures, flyers, and advertisements for newspapers and magazines.
Lead Graphic Designer at Stanpro Lighting
January 1, 2023 - PresentSpearheaded creative direction and brand strategy for Stanpro Lighting, ensuring consistent and innovative design across digital and print media. Led a team of 4 designers, providing mentorship and performance evaluations to foster a collaborative, high-performing creative environment. Developed brand guidelines and design systems to enhance brand consistency and visual impact.
Senior Graphic Designer at Axis Lighting
December 31, 2023 - October 15, 2025Led a multidisciplinary marketing team to achieve marketing objectives and sales growth targets. Created graphics for social channels (Instagram, Facebook & Twitter). Supervised 8 employees and managed the creation of all marketing collateral, ensuring design quality and accuracy. Directed the company’s website and UX/UI design, developed branding strategy, and produced print, digital, and promotional materials. Managed projects from concept to completion and maintained technical product documentation. Established a long-term marketing vision across social platforms and oversaw over 40 trade shows per year and product sample kits.
Graphic Designer and Editor at J.R. Studio and Magazine
December 31, 2007 - October 15, 2025Chief editor and designer of JR Magazine. Designed the magazine and produced catalogs, brochures, flyers, and advertisements for newspapers and magazines.
Senior Graphic Designer at Axis Lighting
January 1, 2008 - December 31, 2023Managed and inspired a multidisciplinary marketing team of eight; led a full rebranding initiative to strengthen market positioning; designed and launched the company website with UX/UI focus; created social media visuals and marketing materials; produced technical product documentation; defined long-term marketing vision; managed trade show materials for 40+ annual events.
Graphic Designer and Editor at J.R. Studio and Magazine, Jerusalem
January 1, 2005 - December 31, 2008Served as chief editor and lead designer of JR Magazine, overseeing editorial content and visual direction. Designed cohesive magazine layouts and visual storytelling. Produced marketing collateral such as catalogues, brochures, flyers, and print advertisements to promote the publication and client brands.
Education
Creative & Applied Arts at Dawson College
January 1, 0001 - January 1, 0001Marketing Principles & Brand Management at Hadassah College, Jerusalem
January 1, 0001 - January 1, 0001Creative & Applied Arts at Dawson College
January 11, 2030 - August 14, 2025Marketing Principles & Brand Management at Hadassah College, Jerusalem
January 11, 2030 - August 14, 2025Creative & Applied Arts at Dawson College
January 11, 2030 - October 15, 2025Marketing Principles & Brand Management at Hadassah College, Jerusalem
January 11, 2030 - October 15, 2025Creative & Applied Arts at Dawson College
January 11, 2030 - October 15, 2025Marketing Principles & Brand Management at Hadassah College, Jerusalem
January 11, 2030 - October 15, 2025Creative & Applied Arts at Dawson College
January 11, 2030 - October 15, 2025Marketing Principles & Brand Management at Hadassah College, Jerusalem
January 11, 2030 - October 15, 2025Creative & Applied Arts at Dawson College
January 11, 2030 - December 8, 2025Marketing Principles & Brand Management at Dawson College
January 11, 2030 - December 8, 2025Hadassah College Program at Hadassah College, Jerusalem
January 11, 2030 - December 8, 2025Creative & Applied Arts at Dawson College
January 11, 2030 - December 9, 2025Marketing Principles & Brand Management at Hadassah College, Jerusalem
January 11, 2030 - December 9, 2025Diploma in Creative & Applied Arts at Dawson College
January 11, 2030 - January 6, 2026Certificate in Marketing Principles & Brand Management at Hadassah College, Jerusalem
January 11, 2030 - January 6, 2026Creative & Applied Arts at Dawson College
January 11, 2030 - February 4, 2026Marketing Principles & Brand Management at Hadassah College, Jerusalem
January 11, 2030 - February 4, 2026Qualifications
Industry Experience
Media & Entertainment, Professional Services, Education, Consumer Goods, Retail, Manufacturing, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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