I am a brand and communications leader with 8+ years of experience shaping multi-channel narratives for fashion, luxury, and consumer brands. I design 360-degree brand strategies, orchestrate digital campaigns, manage e-commerce initiatives, and drive PR, influencer collaborations, and capsule partnerships to grow awareness and conversions across paid, owned, and earned media. Based in Madrid and fluent in Spanish and English, I enjoy leading cross-functional teams and partnering with designers, retailers, and publishers to create cohesive, impactful brand ecosystems.…

Daniella Assef

I am a brand and communications leader with 8+ years of experience shaping multi-channel narratives for fashion, luxury, and consumer brands. I design 360-degree brand strategies, orchestrate digital campaigns, manage e-commerce initiatives, and drive PR, influencer collaborations, and capsule partnerships to grow awareness and conversions across paid, owned, and earned media. Based in Madrid and fluent in Spanish and English, I enjoy leading cross-functional teams and partnering with designers, retailers, and publishers to create cohesive, impactful brand ecosystems.…

Available to hire

I am a brand and communications leader with 8+ years of experience shaping multi-channel narratives for fashion, luxury, and consumer brands. I design 360-degree brand strategies, orchestrate digital campaigns, manage e-commerce initiatives, and drive PR, influencer collaborations, and capsule partnerships to grow awareness and conversions across paid, owned, and earned media.
Based in Madrid and fluent in Spanish and English, I enjoy leading cross-functional teams and partnering with designers, retailers, and publishers to create cohesive, impactful brand ecosystems.

See more

Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent
French
Advanced

Work Experience

Digital Marketing Specialist at Piedra Toque
January 31, 2021 - September 23, 2025
Design and execute seasonal communication campaigns aimed at increasing brand awareness and sales. Implement email marketing strategies and manage Google Ads campaigns focusing on conversion and attracting qualified traffic, optimizing results. Create visual content for social media ensuring brand consistency and alignment with campaign objectives. Plan and design the magazine layout using Adobe InDesign and related programs.
Editorial Visual Designer at Conde Nast – Vanity Fair
September 30, 2020 - September 23, 2025
Develop editorial visual design for fashion and lifestyle content, oversee image editing and visual assets to ensure consistency with brand identity. Collaborate with editors and photographers to deliver high-quality visuals.
Junior Brand Designer at Conde Nast – Vanity Fair
December 31, 2018 - September 23, 2025
Assist in brand design and visual language for the magazine, contribute to social media visuals and marketing materials. Collaborate on campaigns and product design concepts.
Brand & Communications Manager
July 1, 2021 - Present
Brand & Communications Manager with 8+ years of experience in brand strategy, digital campaigns, visual content, and omnichannel positioning. Led 360° projects integrating e-commerce, PR, creative collaborations, and performance marketing for fashion, luxury, and consumer brands. Designed and executed multi-channel campaigns, managed Shopify and Klaviyo, and coordinated creative teams to build coherent brand universes.
Digital Marketing Specialist at Piedra de Toque
January 1, 2021 - October 16, 2025
Designed and executed seasonal digital campaigns; implemented email marketing strategies; managed Google Ads campaigns and optimized results for conversions; created visual content for social media to support campaigns.
Editorial Visual Designer at Conde Nast - Vanity Fair
September 1, 2020 - October 16, 2025
Created and managed editorial visual content; directed imagery and layouts; edited images and ensured brand-consistent visuals across channels.
Junior Brand Designer (Children's wear) at Unspecified
December 1, 2018 - October 16, 2025
Designed visual language and campaigns for children's wear; coordinated photoshoots; contributed to brand identity and marketing materials.
Brand Strategist
January 1, 2021 - July 1, 2021
Led 360° brand strategy and multi-channel campaigns; directed digital content, e-commerce initiatives on Shopify, and omnichannel positioning. Negotiated partnerships with marketplaces, coordinated capsule collaborations, and supervised internal design, content, and e-commerce teams.
Editorial Visual Designer at Piedra de Toque
September 1, 2019 - September 1, 2020
Designed editorial campaigns, implemented email marketing and Google Ads, created visual content for social media, and laid out the magazine using Adobe InDesign; performed image editing and retouching.
Junior Brand Designer at Conde Nast - Vanity Fair
August 1, 2017 - December 31, 2018
Designed branding and editorial visuals for children’s wear; supported seasonal campaigns and production workflows to increase brand visibility.

Education

MBA Digital Marketing and Entrepreneurship at The Power MBA
January 1, 2020 - January 1, 2022
Diploma Viral Marketing and Contagious Content at Wharton University of Pennsylvania
January 1, 2020 - January 1, 2020
Master en Fashion Management at IED Madrid
January 1, 2019 - January 1, 2019
Bachelor’s Degree in Communications at Universidad Monteávila
January 1, 2013 - January 1, 2018
MBA Digital Marketing and Entrepreneurship at The Power MBA
January 1, 2020 - January 1, 2022
Diploma Viral Marketing and Contagious Content at Wharton University of Pennsylvania
January 1, 2020 - January 1, 2020
Master en Fashion Management at IED Madrid
January 1, 2019 - January 1, 2019
Bachelor’s Degree in Communications at Universidad Monteávila
January 1, 2013 - January 1, 2018
Master class “Designing Experiences” at Alberto Barrero
January 1, 2019 - January 1, 2019
Image Consulting at Instituto Delena
January 1, 2018 - January 1, 2018
Digital Marketing at Sym Experience
January 1, 2018 - January 1, 2018
Create your own voice in social media at Ana Isabel Otero
January 1, 2017 - January 1, 2017
MBA Digital Marketing and Entrepreneurship at The Power MBA
January 1, 2020 - December 31, 2022
Diploma Viral Marketing and Contagious Content at Wharton University of Pennsylvania
January 1, 2020 - December 31, 2020
Master en Fashion Management at IED Madrid
January 1, 2019 - December 31, 2019
Bachelor’s Degree in Communications (Advertising, Marketing, journalism, Graphic Design, Radio, TV) at Universidad Monteávila
January 1, 2013 - December 31, 2018
Master class 'Designing Experiences' at Alberto Barrero
January 1, 2019 - January 1, 2019
Image Consulting at Instituto Delena
January 1, 2018 - January 1, 2018
Digital Marketing at Sym Experience
January 1, 2018 - January 1, 2018

Qualifications

Masterclass Designing Experiences
January 1, 2019 - January 1, 2019
Image Consulting
January 1, 2018 - January 1, 2018
Digital Marketing
January 1, 2018 - January 1, 2018
Master class 'Designing Experiences'
January 1, 2019 - January 1, 2019
Image Consulting
January 1, 2018 - January 1, 2018
Digital Marketing
January 1, 2018 - January 1, 2018
Create your own voice in social media
January 1, 2017 - January 1, 2017
Master class 'Designing Experiences'
January 1, 2019 - January 1, 2019
Image Consulting
January 1, 2018 - January 1, 2018
Digital Marketing
January 1, 2018 - January 1, 2018

Industry Experience

Retail, Software & Internet, Media & Entertainment, Consumer Goods, Professional Services

Skills

Experience Level