Daniella Assef

Brand & Communications Manager with 8+ years of experience in brand strategy, digital campaigns, visual content, and omnichannel positioning. Led 360° projects integrating e-commerce, PR, creative collaborations, and performance marketing for fashion, luxury, and consumer brands. Designed and executed multi-channel campaigns, managed Shopify and Klaviyo, and coordinated creative teams to build coherent brand universes.

Design and execute seasonal communication campaigns aimed at increasing brand awareness and sales. Implement email marketing strategies and manage Google Ads campaigns focusing on conversion and attracting qualified traffic, optimizing results. Create visual content for social media ensuring brand consistency and alignment with campaign objectives. Plan and design the magazine layout using Adobe InDesign and related programs.

Led 360° brand strategy and multi-channel campaigns; directed digital content, e-commerce initiatives on Shopify, and omnichannel positioning. Negotiated partnerships with marketplaces, coordinated capsule collaborations, and supervised internal design, content, and e-commerce teams.