I have more than 15 years of experience in art, with 14 years in design and branding within marketing and sales contexts. I excel in visual communication, events, printing, social media, and e-commerce, combining strong design skills with brand management to deliver impactful campaigns. I have collaborated with diverse industries, secured sponsorships for large-scale nationwide and regional competitions, grown new brands' IG followers from 2k to 10k in two years, and contributed to projects generating substantial revenue. I am known for critical and creative thinking, excellent design and organisational skills, the ability to handle emergencies, and an independent, self-motivated work style.…

Asteria

I have more than 15 years of experience in art, with 14 years in design and branding within marketing and sales contexts. I excel in visual communication, events, printing, social media, and e-commerce, combining strong design skills with brand management to deliver impactful campaigns. I have collaborated with diverse industries, secured sponsorships for large-scale nationwide and regional competitions, grown new brands' IG followers from 2k to 10k in two years, and contributed to projects generating substantial revenue. I am known for critical and creative thinking, excellent design and organisational skills, the ability to handle emergencies, and an independent, self-motivated work style.…

Available to hire

I have more than 15 years of experience in art, with 14 years in design and branding within marketing and sales contexts. I excel in visual communication, events, printing, social media, and e-commerce, combining strong design skills with brand management to deliver impactful campaigns.
I have collaborated with diverse industries, secured sponsorships for large-scale nationwide and regional competitions, grown new brands’ IG followers from 2k to 10k in two years, and contributed to projects generating substantial revenue.
I am known for critical and creative thinking, excellent design and organisational skills, the ability to handle emergencies, and an independent, self-motivated work style.

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Language

English
Advanced
Chinese
Fluent

Work Experience

Freelance Designer, Illustrator and Artist at Self-Employed
October 1, 2024 - Present
Responsibilities: • Commercial illustration project, independently undertake brand illustration orders, covering mother and baby, fashion, education and culture areas etc; • Commercial graphic design project, independently undertake personal and company designer orders, covering advertising, exhibition booths, branding, cultural posters etc; • Oil Painting / Acrylic Painting Customisation;
Senior Digital & Web Designer & Livecast Producer at QOO10 SINGAPORE
October 1, 2018 - October 1, 2024
Responsibilities: • Working closely with the Marketer, sales team and campaign team to create digital designs for daily event/promotion banners; • Understanding the requirements of the director, leading the team to formulate project goals, assign projects, complete work on time, and solve issues with the project or team members; • Doing E-commerce Design, Social Media Design (Facebook, Instagram, Telegram, TikTok, Google Ads and others, with/without simple video editing), GIF Design, and EDM design (including coding) for Platform users; • Independently in charge of personal Category design & Category Webpage design & Event page design from 0 to 1; • Supporting Marketing manager to do HTML (Website Coding/EDM Coding); • Ensure the accuracy and punctuality of the launch; • Weekly design data analysis and evaluation; • Check the live script and sell products before each livecast show, design livecast banners on different platforms (like Instagram, TikTok, Youtube, etc.) • Prepare products and designs for livecast show, follow up on live broadcasting Achievement: 1) 2) Led design team to assist marketing department in completing events project. To complete 10 large-scale events and more than 10 small events every year (eg, 11.11 / 12.12 / Christmas Sale / New Year Sale, etc.);
Brand Design & Marketing Partner (Part-time) at CHOTA HOUSE
January 1, 2018 - March 1, 2023
Responsibilities: • Lead team to complete creative design, include branding design & digital design for website, lookbook, social media, shooting, brand campaign and collaboration design; • Design management, Coordinate and follow up the creation, proposal and production process of each project, and ensure the creative quality of each project and brand campaign, including budget, sampling, manufacture etc; • Brand Cooperation, cooperate with other brands, artists, buyer shop, media and other individuals; • Supervise the quality of the team work to complete all designs, brand campaign and collaboration; • Project quotation managing - Cost estimation and cost control, 1) Direct costs - raw materials, packaging fee, transportation fee 2) indirect costs - marketing expenses, photoshoot cost 3) Operating costs - travel expenses, sample costs
Senior Creative Designer at CHOTA HOUSE
September 1, 2013 - April 1, 2016
Responsibilities: • Creative design for printing (brochures, business cards, posters, banners, van stickers); • Digital design for website, digital lookbook, linesheet; • Packaging design for sponsorship products; • Communicating with clients and executing artworks followed requirements; Achievement: 1) Assist the director in completing the competition of Norway’s sponsorship
Graphic Designer & Marketing Executive at LANDEX SINGAPORE PTE LTD
October 1, 2011 - September 1, 2013
Responsibilities: • Creating designs for marketing department ; • Project Execution (Events & Sponsorship), include schedule planning, budget, shipping, organization and media communications; • Designing artwork and packaging for Events & project sponsorship; • Monitoring the entire process of design including conceptualisation, sampling, manufacture, printing and controlling budget; • Communicating with clients and execting artwork follow requirements;

Education

Post-Graduate at University of the Arts London
September 1, 2016 - October 1, 2017
Visual Communication - Design & Media at Nanyang Academy of Fine Arts
July 1, 2008 - August 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Education, Software & Internet, Other, Manufacturing, Travel & Hospitality, Consumer Goods