I'm Astha Vaish, a UI/UX Designer and Product Designer with 2.8+ years of experience shaping enterprise B2B SaaS products across supply chain, ATS, and workforce management domains. I blend UX research, information architecture, and visual design to translate complex workflows into intuitive, scalable experiences. I collaborate with Product Management, Engineering, and stakeholder teams to define UX strategy, build design systems, and deliver high-fidelity interfaces in Figma. I’m passionate about creating efficient, data-driven designs that improve usability and business outcomes while maintaining design consistency across platforms.…

Astha Vaish

I'm Astha Vaish, a UI/UX Designer and Product Designer with 2.8+ years of experience shaping enterprise B2B SaaS products across supply chain, ATS, and workforce management domains. I blend UX research, information architecture, and visual design to translate complex workflows into intuitive, scalable experiences. I collaborate with Product Management, Engineering, and stakeholder teams to define UX strategy, build design systems, and deliver high-fidelity interfaces in Figma. I’m passionate about creating efficient, data-driven designs that improve usability and business outcomes while maintaining design consistency across platforms.…

Available to hire

I’m Astha Vaish, a UI/UX Designer and Product Designer with 2.8+ years of experience shaping enterprise B2B SaaS products across supply chain, ATS, and workforce management domains. I blend UX research, information architecture, and visual design to translate complex workflows into intuitive, scalable experiences.

I collaborate with Product Management, Engineering, and stakeholder teams to define UX strategy, build design systems, and deliver high-fidelity interfaces in Figma. I’m passionate about creating efficient, data-driven designs that improve usability and business outcomes while maintaining design consistency across platforms.

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Work Experience

UI/UX Designer at Tek Tree LLC
August 1, 2025 - Present
Sole UI/UX Designer owning end-to-end product design for a SaaS-based Applicant Tracking System (ATS) and Workforce Management platform. Responsibilities included requirement gathering, UX research, creating user flows, wireframes, and high-fidelity UI delivery for 4 core ATS modules. Built and maintained a scalable, reusable component library to ensure design consistency and accelerate design-to-development handoff. Collaborated with Product Managers and cross-functional stakeholders to align UX strategy with product goals. Independently drove design decisions across discovery, definition, design, and delivery phases.
UI/UX Designer at AJIO
June 1, 2025 - July 1, 2025
Created Spring-Summer campaign graphics aligned with AJIO's brand guidelines and seasonal visual direction. Designed editorial-style creatives for digital platforms to support campaign marketing and user engagement.
UI/UX Designer at Dataevolve Inc.
March 1, 2025 - May 1, 2025
Developed a cohesive design system to streamline digital product UI and ensure brand consistency. Established scalable component libraries and design guidelines to improve design-to-development handoff and team efficiency in remote projects.
UI/UX Designer at Blue Yonder (Cognitive Executive Team)
February 1, 2024 - February 1, 2025
Designed user experiences for enterprise B2B SaaS in the Supply Chain and Warehouse Management domains (Slotting Optimization, WMS Modernization, Rebalancer, Inventory Workflows). Conducted UX research, competitor analysis, and usability audits to improve pain points and task efficiency for warehouse operators. Created complex dashboards with strong information architecture, navigation clarity, and visual hierarchy. Collaborated with Product Management, Engineering, and R&D in an Agile environment; produced design documentation to support stakeholder alignment.
Visual Graphic Designer at The Patterns Company
January 1, 2023 - January 1, 2024
Led branding and visual identity design for clients across fashion, food & beverage, pharma, and lifestyle industries. Created marketing assets including social media creatives, packaging design, lookbooks, posters, and banners. Executed multi-platform campaigns and collaborated closely with clients to deliver design solutions aligned with brand goals.

Education

Bachelor of Design in Fashion Design at Footwear Design and Development Institute (FDDI), Hyderabad
January 11, 2030 - June 25, 2026
Class XII at Regency Public School, Sitapur
January 11, 2030 - June 25, 2026
Class X at Lucknow Public School, Lakhimpur
January 11, 2030 - June 25, 2026

Qualifications

Fundamentals of Design
January 11, 2030 - June 25, 2026
Generative AI for Business Leaders
January 11, 2030 - June 25, 2026
AI Powered Design and Prompt Engineering
January 11, 2030 - June 25, 2026
Generative AI for UX Designer and Researchers
January 11, 2030 - June 25, 2026

Industry Experience

Software & Internet, Professional Services, Manufacturing, Transportation & Logistics, Other
    Product Designer | Kutlworks

    Designed and enhanced user experiences across multiple platform modules, including ATS (Applicant Tracking System), Workforce Management, Bench Sales, and Marketplace. Collaborated with stakeholders to understand business requirements, create user flows, wireframes, prototypes, and high-fidelity designs. Focused on improving usability, streamlining workflows, and delivering scalable, user-centered solutions while maintaining design consistency across the platform.