8+ years of experience shaping enterprise B2B SaaS products across supply chain, ATS, and workforce management domains.
I’m Astha Vaish, a UI/UX Designer and Product Designer with 2.8+ years of experience shaping enterprise B2B SaaS products across supply chain, ATS, and workforce management domains. I blend UX research, information architecture, and visual design to translate complex workflows into intuitive, scalable experiences.
I collaborate with Product Management, Engineering, and stakeholder teams to define UX strategy, build design systems, and deliver high-fidelity interfaces in Figma. I’m passionate about creating efficient, data-driven designs that improve usability and business outcomes while maintaining design consistency across platforms.
Designed and enhanced user experiences across multiple platform modules, including ATS (Applicant Tracking System), Workforce Management, Bench Sales, and Marketplace. Collaborated with stakeholders to understand business requirements, create user flows, wireframes, prototypes, and high-fidelity designs. Focused on improving usability, streamlining workflows, and delivering scalable, user-centered solutions while maintaining design consistency across the platform.
Sole UI/UX Designer owning end-to-end product design for a SaaS-based Applicant Tracking System (ATS) and Workforce Management platform. Responsibilities included requirement gathering, UX research, creating user flows, wireframes, and high-fidelity UI delivery for 4 core ATS modules. Built and maintained a scalable, reusable component library to ensure design consistency and accelerate design-to-development handoff. Collaborated with Product Managers and cross-functional stakeholders to align UX strategy with product goals. Independently drove design decisions across discovery, definition, design, and delivery phases.
Created Spring-Summer campaign graphics aligned with AJIO's brand guidelines and seasonal visual direction. Designed editorial-style creatives for digital platforms to support campaign marketing and user engagement.
Developed a cohesive design system to streamline digital product UI and ensure brand consistency. Established scalable component libraries and design guidelines to improve design-to-development handoff and team efficiency in remote projects.
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