Aswin Gopi

Built SMEC Labs’ brand content system from scratch, including brand guidelines, shot styles, motion graphics style, and production workflows to replace an outsourced agency model. Personally directed and edited new video formats such as placement testimonial videos, achievement graphics, faculty podcast episodes, and campus life content. Relaunched the YouTube channel from zero and edited/direct its first video to strong early performance. Hired, trained, and mentored video editors and graphic designers, scaling the in-house creative team from 7 to 15+.

Directed and edited a brand storytelling video series using real case studies and visual storytelling; oversaw editing and production quality. Produced multiple videos that crossed major view milestones. Designed a carousel-first graphic content format for an underperforming channel, improving growth through layout and visual decisions. Created shot lists, visual style guides, and editing standards for presenters and designers across a 24-channel, 3-language content operation.

Started hands-on as Video Editor & Graphic Designer and later promoted to Creative Team Lead. Directed and edited 500+ videos and 1,000+ creative assets across YouTube, Instagram, and campaign content. Created a documentary-style flagship storytelling format (“The Transformation Narrative”) and shifted away from straightforward course-promotion content. Designed and edited creative assets for the 1000 Ladies Campaign, helping generate qualified leads and revenue. Mentored 25+ creative professionals and built a structured creative review process for consistent visual quality.