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Hi, I’m Atharva Cholke, a brand and content professional focused on building digital brands through community-led storytelling and high-retention short-form content. I excel at translating content strategy into measurable business outcomes, aligning brand voice, culture, and audience psychology with platform-native execution across Instagram and YouTube Shorts. I’ve launched brands from zero presence, led creator-driven campaigns, and driven growth (₹17L revenue in 6 months) while collaborating with editors, founders, and cross-functional teams.…Hi, I’m Atharva Cholke, a brand and content professional focused on building digital brands through community-led storytelling and high-retention short-form content. I excel at translating content strategy into measurable business outcomes, aligning brand voice, culture, and audience psychology with platform-native execution across Instagram and YouTube Shorts. I’ve launched brands from zero presence, led creator-driven campaigns, and driven growth (₹17L revenue in 6 months) while collaborating with editors, founders, and cross-functional teams.

Atharva Cholke

Community Manager, Creative Producer, Line Producer, +4

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Hi, I’m Atharva Cholke, a brand and content professional focused on building digital brands through community-led storytelling and high-retention short-form content. I excel at translating content strategy into measurable business outcomes, aligning brand voice, culture, and audience psychology with platform-native execution across Instagram and YouTube Shorts. I’ve launched brands from zero presence, led creator-driven campaigns, and driven growth (₹17L revenue in 6 months) while collaborating with editors, founders, and cross-functional teams.…Hi, I’m Atharva Cholke, a brand and content professional focused on building digital brands through community-led storytelling and high-retention short-form content. I excel at translating content strategy into measurable business outcomes, aligning brand voice, culture, and audience psychology with platform-native execution across Instagram and YouTube Shorts. I’ve launched brands from zero presence, led creator-driven campaigns, and driven growth (₹17L revenue in 6 months) while collaborating with editors, founders, and cross-functional teams.

Available to hire

Hi, I’m Atharva Cholke, a brand and content professional focused on building digital brands through community-led storytelling and high-retention short-form content.

I excel at translating content strategy into measurable business outcomes, aligning brand voice, culture, and audience psychology with platform-native execution across Instagram and YouTube Shorts. I’ve launched brands from zero presence, led creator-driven campaigns, and driven growth (₹17L revenue in 6 months) while collaborating with editors, founders, and cross-functional teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Adobe Premiere Elements

Intermediate

Motion Graphic

Intermediate

Video Advert

Intermediate

Language

English

Fluent

Hindi

Fluent

Marathi (Marāṭhī)

Fluent

Work Experience

Content Intern / Content Manager at Salt Pepper Media

June 1, 2025 - September 20, 2024

I worked as Content intern which was later converted to a full time opportunity, which was later converted to a full time opportunity. Here I maainly wokred on creating content for various school's websites. This were mainly promotional videos for schools to get funding from foreign investors.

Jr. Creative Producer at Matar Media

September 23, 2024 - March 15, 2025

I worked as creative producer where I managed production of videos from concept to final Upload. Here I worked on brands like Master's Union, Newton School of technology, Zara, Snitch and many more. Here I overlooked creative direction of content as well as technical management of video.

Founder / Marketing Manager at Janhavi's Kitchen

March 1, 2025 - Present

Currently owner of a Hospitality business. Working here mainly as offline campaign manager.

Community Manager at Moe's Art

July 1, 2025 - Present

Working as a community manager for 2 pages with collective following over 300K followers.

Community Manager & Creative Producer at Moe’s Art

July 1, 2025 - Present

Manage and grow a 300K+ follower community across multiple social platforms through consistent, high-output short-form content. Write and conceptualize fast-paced scripts for Instagram Reels and YouTube Shorts with strong hooks, pacing, and retention. Provide editors with clear creative direction, visual cues, and references to ensure efficient execution. Analyze content performance (retention, engagement, saves, shares) and iterate scripts based on audience response. Build and nurture exclusive community groups with high engagement and purchase intent.

Junior Creative Producer – Founder’s Office at Matar Media

September 1, 2024 - March 1, 2025

Executed multiple content shoots across cities, supporting scripting, coordination, uploads, captions, and titles. Collaborated closely with founders, editors, freelancers, and clients to deliver content at scale. Supported script-to-publish workflows, ensuring creative intent translated effectively into final edits. Built internal ATS and project management systems using Notion, improving execution speed and visibility. Helped develop repeatable content and production processes across teams.

Social Media Strategist Intern at Salt Pepper Media

January 1, 2024 - January 1, 2024

Supported social media strategy and execution for brands across education, fintech-adjacent, and consumer categories. Assisted in content planning, copywriting, and short-form execution aligned with brand voice and campaign goals. Worked on integrated campaigns involving social media, SEO-led content, and event-driven storytelling. Collaborated with designers and editors to maintain consistency in tone, visuals, and messaging. Analysed engagement and performance data to refine formats, hooks, and posting strategies.

Founder & Growth Lead at Independent Restaurant Venture (Tier‑2 Market)

March 1, 2025 - November 1, 2025

Launched a restaurant brand from zero digital presence using creator‑led and community‑first marketing. Executed local influencer collaborations to drive awareness, credibility, and organic footfall without paid ads. Planned and hosted watch parties and community events to build habitual engagement and word‑of‑mouth growth. Crafted offline‑first promotional narratives aligned with local youth culture and social behaviour. Generated ₹17,00,000 in revenue within 6 months through influencer amplification, events, and organic discovery. Managed branding, partnerships, promotions, and day‑to‑day execution end‑to‑end. Chose to wind down the venture to transition full‑time into content and creative‑focused roles.