Athathoi Tayenjam
I am a native English speaker currently completing an MSc in Marketing Management at EDHEC, with hands-on experience delivering digital insights and market intelligence for global FMCG brands.
About
I am a native English speaker currently completing an MSc in Marketing Management at EDHEC, with hands-on experience delivering digital insights and market intelligence for global FMCG brands. I specialize in turning complex data into actionable recommendations that support competitive analysis, product strategy, and campaign optimization.
Based in Paris, I have led cross-functional projects for L’Oréal, Sanofi, and LVMH, built and improved data tools, and collaborated with Category Management, Product, and Advocacy teams. I am proficient in Tableau, Power BI, Talkwalker, Spate, and Canva, and I thrive in fast-paced environments where clear storytelling drives decisions.
- 2 years' experience
- Joined February 2026
Languages
- EnglishFluent
- FrenchIntermediate
Industry experience
- Consumer Goods
- Retail
- Manufacturing
- Professional Services
- Media & Entertainment
Work experience· 4 roles
Project Management: Lead internal communications for events, retail learning, and sales for clients including L'Oréal, Sanofi, and LVMH. Creative Strategy: develop content, copywriting, and creative direction for multi-channel projects.
Social Listening: Delivered 10+ social listening ad-hoc studies to monitor consumer, influencer, and market trends, generating actionable insights for Product development, Benchmarking Competitors, and Campaign Activation. Data Strategy: Led social data integration on Trend Data Platform for trend identification and partnered with TikTok and Spate to define Social Listening Guidelines.
Digital Insights: Delivered 6+ ad-hoc strategic studies, consolidating market, social, ratings & reviews, and qualitative/quantitative data to generate market and customer insights for Competitive Analysis, Franchise Performance, and Opportunity Cost Analysis. Tool & Data Management: Owned the Internal Ratings & Reviews tool, improving data quality and interpretation accuracy by 20% and training 100+ stakeholders.
Education
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