Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a native English speaker currently completing an MSc in Marketing Management at EDHEC, with hands-on experience delivering digital insights and market intelligence for global FMCG brands. I specialize in turning complex data into actionable recommendations that support competitive analysis, product strategy, and campaign optimization. Based in Paris, I have led cross-functional projects for L’Oréal, Sanofi, and LVMH, built and improved data tools, and collaborated with Category Management, Product, and Advocacy teams. I am proficient in Tableau, Power BI, Talkwalker, Spate, and Canva, and I thrive in fast-paced environments where clear storytelling drives decisions.…I am a native English speaker currently completing an MSc in Marketing Management at EDHEC, with hands-on experience delivering digital insights and market intelligence for global FMCG brands. I specialize in turning complex data into actionable recommendations that support competitive analysis, product strategy, and campaign optimization. Based in Paris, I have led cross-functional projects for L’Oréal, Sanofi, and LVMH, built and improved data tools, and collaborated with Category Management, Product, and Advocacy teams. I am proficient in Tableau, Power BI, Talkwalker, Spate, and Canva, and I thrive in fast-paced environments where clear storytelling drives decisions.

Athathoi Tayenjam

Data Analyst, Marketing Analyst, Project Manager, +2





I am a native English speaker currently completing an MSc in Marketing Management at EDHEC, with hands-on experience delivering digital insights and market intelligence for global FMCG brands. I specialize in turning complex data into actionable recommendations that support competitive analysis, product strategy, and campaign optimization. Based in Paris, I have led cross-functional projects for L’Oréal, Sanofi, and LVMH, built and improved data tools, and collaborated with Category Management, Product, and Advocacy teams. I am proficient in Tableau, Power BI, Talkwalker, Spate, and Canva, and I thrive in fast-paced environments where clear storytelling drives decisions.…I am a native English speaker currently completing an MSc in Marketing Management at EDHEC, with hands-on experience delivering digital insights and market intelligence for global FMCG brands. I specialize in turning complex data into actionable recommendations that support competitive analysis, product strategy, and campaign optimization. Based in Paris, I have led cross-functional projects for L’Oréal, Sanofi, and LVMH, built and improved data tools, and collaborated with Category Management, Product, and Advocacy teams. I am proficient in Tableau, Power BI, Talkwalker, Spate, and Canva, and I thrive in fast-paced environments where clear storytelling drives decisions.

Available to hire

I am a native English speaker currently completing an MSc in Marketing Management at EDHEC, with hands-on experience delivering digital insights and market intelligence for global FMCG brands. I specialize in turning complex data into actionable recommendations that support competitive analysis, product strategy, and campaign optimization.

Based in Paris, I have led cross-functional projects for L’Oréal, Sanofi, and LVMH, built and improved data tools, and collaborated with Category Management, Product, and Advocacy teams. I am proficient in Tableau, Power BI, Talkwalker, Spate, and Canva, and I thrive in fast-paced environments where clear storytelling drives decisions.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

Chef de Project – Freelance at Self-employed (Freelance)

November 1, 2025 - Present

Project Management: Lead internal communications for events, retail learning, and sales for clients including L'Oréal, Sanofi, and LVMH. Creative Strategy: develop content, copywriting, and creative direction for multi-channel projects.

Digital Insights Analyst – CDD at L’Oréal Groupe

January 1, 2025 - June 30, 2025

Digital Insights: Delivered 6+ ad-hoc strategic studies, consolidating market, social, ratings & reviews, and qualitative/quantitative data to generate market and customer insights for Competitive Analysis, Franchise Performance, and Opportunity Cost Analysis. Tool & Data Management: Owned the Internal Ratings & Reviews tool, improving data quality and interpretation accuracy by 20% and training 100+ stakeholders.

Social Insights Analyst – Intern at L’Oréal Groupe

January 1, 2025 - June 30, 2025

Social Listening: Delivered 10+ social listening ad-hoc studies to monitor consumer, influencer, and market trends, generating actionable insights for Product development, Benchmarking Competitors, and Campaign Activation. Data Strategy: Led social data integration on Trend Data Platform for trend identification and partnered with TikTok and Spate to define Social Listening Guidelines.

Marketing Manager at MOROK Official

January 1, 2022 - April 30, 2023

Social Media & Content: Created 20+ social media assets, increasing engagement by 60% and strengthening brand visibility. Activations: Led 5+ marketing campaigns and 4 offline activations, supporting brand growth. CRM & Commercial Performance: Built 2 sales funnels, growing 200+ customers and generating ₹1.5M in revenue.