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_Website not available. Sign in: https://www.twine.net/signup_ I'm Mark Atherton, a senior creative and designer with over 25 years of experience, having worked with leading brands such as Nestlé, Adidas, Reebok, Coca-Cola, and NAB across the United Kingdom and Australia. My expertise spans branding, events, sponsorships, promotions, strategy, advertising, and shopper marketing. This diverse experience has given me a deep understanding of how to engage and connect with today’s consumer effectively. I’ve led campaign design across multiple markets, collaborated with agencies and clients, and delivered branding, advertising, and campaign execution across touchpoints. I’m passionate about turning ideas into impactful, measurable work that resonates with audiences and drives business results.…_Website not available. Sign in: https://www.twine.net/signup_ I'm Mark Atherton, a senior creative and designer with over 25 years of experience, having worked with leading brands such as Nestlé, Adidas, Reebok, Coca-Cola, and NAB across the United Kingdom and Australia. My expertise spans branding, events, sponsorships, promotions, strategy, advertising, and shopper marketing. This diverse experience has given me a deep understanding of how to engage and connect with today’s consumer effectively. I’ve led campaign design across multiple markets, collaborated with agencies and clients, and delivered branding, advertising, and campaign execution across touchpoints. I’m passionate about turning ideas into impactful, measurable work that resonates with audiences and drives business results.

Mark Atherton

Creative Director, Art Director, Designer, +3

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_Website not available. Sign in: https://www.twine.net/signup_ I'm Mark Atherton, a senior creative and designer with over 25 years of experience, having worked with leading brands such as Nestlé, Adidas, Reebok, Coca-Cola, and NAB across the United Kingdom and Australia. My expertise spans branding, events, sponsorships, promotions, strategy, advertising, and shopper marketing. This diverse experience has given me a deep understanding of how to engage and connect with today’s consumer effectively. I’ve led campaign design across multiple markets, collaborated with agencies and clients, and delivered branding, advertising, and campaign execution across touchpoints. I’m passionate about turning ideas into impactful, measurable work that resonates with audiences and drives business results.…_Website not available. Sign in: https://www.twine.net/signup_ I'm Mark Atherton, a senior creative and designer with over 25 years of experience, having worked with leading brands such as Nestlé, Adidas, Reebok, Coca-Cola, and NAB across the United Kingdom and Australia. My expertise spans branding, events, sponsorships, promotions, strategy, advertising, and shopper marketing. This diverse experience has given me a deep understanding of how to engage and connect with today’s consumer effectively. I’ve led campaign design across multiple markets, collaborated with agencies and clients, and delivered branding, advertising, and campaign execution across touchpoints. I’m passionate about turning ideas into impactful, measurable work that resonates with audiences and drives business results.

Available to hire

Adelaide, Australia

Website not available. Sign in: https://www.twine.net/signup

I’m Mark Atherton, a senior creative and designer with over 25 years of experience, having worked with leading brands such as Nestlé, Adidas, Reebok, Coca-Cola, and NAB across the United Kingdom and Australia. My expertise spans branding, events, sponsorships, promotions, strategy, advertising, and shopper marketing. This diverse experience has given me a deep understanding of how to engage and connect with today’s consumer effectively.

I’ve led campaign design across multiple markets, collaborated with agencies and clients, and delivered branding, advertising, and campaign execution across touchpoints. I’m passionate about turning ideas into impactful, measurable work that resonates with audiences and drives business results.

Skills

Experience Level

Expert

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Editorial Illustration

Expert

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Language

English

Fluent

Work Experience

Senior Creative (Art Director / Designer) at Freelance Creative

July 1, 2024 - Present

As a freelance Senior Creative I delivered campaign-led design across Australia and the UK, partnering with agencies like Richard Rose Agency on the University of Adelaide rollout, adapting creative across touchpoints. I also collaborated with UK agencies from Australia, delivering branding, advertising and campaign execution.

Senior Creative (Art Director / Designer) at TBWA

December 1, 2020 - July 1, 2024

Collaborated with the TBWA team to help brands discover strategic and creative opportunities through disruption; experienced a global SWAT out of the Singapore office, working on international projects. Brands included NAB, Federal Government, SA Tourism, Asahi Premium Beverages, G’day Parks, Coles, Medibank, Fontera, and many others.

Senior Creative at KWP+Partners

December 1, 2013 - December 1, 2020

Developed impactful ideas and delivered strong art direction and design. Presented ideas and immersed myself in the brand journey—such as taking The Ghan trip across Australia for Journey Beyond. Worked on NT Tourism, SA Tourism, SA Government, Coopers Brewery, Foodland, and RAA.

Senior Art Director at Momentum

January 1, 2003 - January 1, 2013

At Momentum, I created memorable experiences that connected brands with consumers. As the lead creative on Coca-Cola and Nestlé, I ensured alignment through regular international office visits. I worked across brands such as Coca-Cola, Nestlé, American Express, Adidas, Microsoft, Subway, Samsung, Asda, and Johnson & Johnson, delivering physical activations, virtual experiences, and 360 shopper journeys.

Art Director / Designer at PDP

January 1, 2001 - January 1, 2003

PDP was a sales promotion agency focusing on below-the-line campaigns. I created and managed campaigns to boost sales, provided art direction, and designed POS materials to communicate brand messages. I worked on Coca-Cola, Glenmorangie, Nestlé, and Meat and Livestock Commission.

Senior Creative (Freelance) / Art Director / Designer at Freelance / Self-employed

July 1, 2024 - Present

Delivered campaign-led design across Australia and the UK. Partnered with Richard Rose Agency on a rollout campaign for the University of Adelaide, adapting creative across multiple touchpoints. Worked with UK-based agencies from Australia, delivering branding, advertising and campaign execution.