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I'm a strategic SEO and acquisition marketing leader who has steered growth for enterprise brands across Financial Services and professional services. I design and implement global SEO frameworks (GEO, AIO, AEO), lead cross-functional teams, and build scalable organic growth programs that drive revenue. I enjoy turning data into insights, optimizing user journeys, and aligning stakeholders around clear outcomes. I mentor teams, collaborate with product and marketing squads, and stay current on trends in SEO, AI, and analytics to stay ahead in competitive markets.…I'm a strategic SEO and acquisition marketing leader who has steered growth for enterprise brands across Financial Services and professional services. I design and implement global SEO frameworks (GEO, AIO, AEO), lead cross-functional teams, and build scalable organic growth programs that drive revenue. I enjoy turning data into insights, optimizing user journeys, and aligning stakeholders around clear outcomes. I mentor teams, collaborate with product and marketing squads, and stay current on trends in SEO, AI, and analytics to stay ahead in competitive markets.

Athe Motshwane

SEO Expert, Digital Marketer, Content Strategist, +2

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I'm a strategic SEO and acquisition marketing leader who has steered growth for enterprise brands across Financial Services and professional services. I design and implement global SEO frameworks (GEO, AIO, AEO), lead cross-functional teams, and build scalable organic growth programs that drive revenue. I enjoy turning data into insights, optimizing user journeys, and aligning stakeholders around clear outcomes. I mentor teams, collaborate with product and marketing squads, and stay current on trends in SEO, AI, and analytics to stay ahead in competitive markets.…I'm a strategic SEO and acquisition marketing leader who has steered growth for enterprise brands across Financial Services and professional services. I design and implement global SEO frameworks (GEO, AIO, AEO), lead cross-functional teams, and build scalable organic growth programs that drive revenue. I enjoy turning data into insights, optimizing user journeys, and aligning stakeholders around clear outcomes. I mentor teams, collaborate with product and marketing squads, and stay current on trends in SEO, AI, and analytics to stay ahead in competitive markets.

Available to hire

I’m a strategic SEO and acquisition marketing leader who has steered growth for enterprise brands across Financial Services and professional services. I design and implement global SEO frameworks (GEO, AIO, AEO), lead cross-functional teams, and build scalable organic growth programs that drive revenue.

I enjoy turning data into insights, optimizing user journeys, and aligning stakeholders around clear outcomes. I mentor teams, collaborate with product and marketing squads, and stay current on trends in SEO, AI, and analytics to stay ahead in competitive markets.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Online Marketing Manager at Nedbank Group

January 1, 2021 - December 1, 2022

Directed online marketing initiatives across Nedbank brands, driving SEO/organic growth, digital acquisition, UX optimization, and cross-functional collaboration with product and marketing teams.

Head of SEO at Bidvest (Acquisition Marketing Transformation)

January 1, 2025 - June 1, 2025

Strategic leader of an enterprise-wide acquisition marketing transformation, defining and executing an overarching SEO and organic growth strategy across digital channels, and aligning with stakeholders to drive measurable growth.

Senior SEO Strategist at Saatchi & Saatchi

May 1, 2016 - August 1, 2017

Led SEO and acquisition marketing strategies for clients, managing cross-country campaigns and coordinating with global teams.

SEO Consultant at ROI Digital (outsourced for Ideal Internet GmbH)

March 1, 2014 - August 1, 2014

E-commerce content management, on-page optimization, publisher outreach, QA, and performance reporting.

SEO Analyst at iProspect

September 1, 2012 - September 1, 2014

Collaborated with in-house designers and developers; outreach to publishers; link building; on-page optimization and UX; client relations.