I’m Atiqa Chudhary, Founder of Nexus Digital Marketing and a performance marketing specialist with 7+ years of experience running full-funnel Google Ads and Meta Ads campaigns for local and international clients. I focus on turning ad spend into measurable ROI by building reliable conversion tracking and attribution setups across GA4, Meta Pixel, and Google Search Console. I enjoy testing and optimizing end-to-end—ad creative, copy, landing pages, and reporting—using A/B experiments to scale what works and improve conversion rates. I also bring an AI-powered efficiency edge (Claude AI and Cursor AI) for localized ad content and performance reporting, with a privacy-aware, consent-based approach when working with EU/GDPR-sensitive campaigns.…

Atiqa Chudhary

I’m Atiqa Chudhary, Founder of Nexus Digital Marketing and a performance marketing specialist with 7+ years of experience running full-funnel Google Ads and Meta Ads campaigns for local and international clients. I focus on turning ad spend into measurable ROI by building reliable conversion tracking and attribution setups across GA4, Meta Pixel, and Google Search Console. I enjoy testing and optimizing end-to-end—ad creative, copy, landing pages, and reporting—using A/B experiments to scale what works and improve conversion rates. I also bring an AI-powered efficiency edge (Claude AI and Cursor AI) for localized ad content and performance reporting, with a privacy-aware, consent-based approach when working with EU/GDPR-sensitive campaigns.…

Available to hire

I’m Atiqa Chudhary, Founder of Nexus Digital Marketing and a performance marketing specialist with 7+ years of experience running full-funnel Google Ads and Meta Ads campaigns for local and international clients. I focus on turning ad spend into measurable ROI by building reliable conversion tracking and attribution setups across GA4, Meta Pixel, and Google Search Console.

I enjoy testing and optimizing end-to-end—ad creative, copy, landing pages, and reporting—using A/B experiments to scale what works and improve conversion rates. I also bring an AI-powered efficiency edge (Claude AI and Cursor AI) for localized ad content and performance reporting, with a privacy-aware, consent-based approach when working with EU/GDPR-sensitive campaigns.

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Language

Urdu
Fluent
Panjabi, Punjabi
Fluent
English
Advanced

Work Experience

Digital Marketing Specialist
January 1, 2025 - January 1, 2026
Managed end-to-end digital marketing campaigns across multiple social media platforms; created and optimized Meta Ads to increase brand awareness and drive conversions; performed audience research, competitor analysis, and campaign performance tracking; designed promotional content and handled social media management; used Google Analytics to monitor performance and improve results.
Freelance Digital Marketer & Web Designer
January 1, 2023 - Present
Provided digital marketing and web design services to local and international clients; designed and developed responsive websites using WordPress and Shopify; managed social media accounts and ran ad campaigns to increase traffic and engagement; implemented SEO, AEO, and GEO strategies and content plans to improve visibility across search engines and AI answer platforms; used Claude AI and Cursor AI for content generation, automation, and workflow optimization.
Digital Marketing Specialist (Contract Role)
January 1, 2022 - January 1, 2025
Managed paid social campaigns from creative brief through launch, optimization, and reporting. Built and optimized Meta Ads campaigns for awareness and measurable conversions using audience and competitor research. Tracked performance in Google Analytics and adjusted budgets and creative mid-flight based on data. Designed promotional creative and supported day-to-day paid and organic social presence.
Founder & Performance Marketing Specialist at Nexus Digital Marketing
January 1, 2018 - Present
Founded and led Nexus Digital Marketing, managing full-funnel Google Ads and Meta Ads campaigns across Search, Display, and Social with monthly budgets typically between $1,000 and $5,000. Built and maintained conversion tracking and attribution using GA4, Meta Pixel, and Google Search Console to connect ad spend to on-site outcomes and guide budget reallocation. Ran A/B tests across ad creative, copy, and landing pages and scaled winning variants based on results, improving conversion rates by an average of 30%. Partnered with designers to localize ad assets and messaging by audience segment and used consent-based, privacy-aware tracking practices for GDPR-conscious campaigns. Used Claude AI and Cursor AI to accelerate localized copy production and automate weekly/monthly performance reporting.

Education

Bachelor of Science (BS) at Virtual University of Pakistan
January 1, 2023 - January 1, 2026
Bachelor of Science (BS) at Virtual University of Pakistan
January 1, 2023 - January 1, 2026
Bachelor of Science (BS) in Computer and Information Sciences and Support Services at Virtual University of Pakistan
January 1, 2022 - January 1, 2025

Qualifications

Meta Advertising Certification (Coursera)
January 11, 2030 - July 3, 2026
Google Analytics Certification
January 11, 2030 - July 3, 2026
Google Ads (Search & Display) Certification
January 11, 2030 - July 3, 2026
Google Shopping Ads Certification
January 11, 2030 - July 3, 2026
AI Performance Marketing Certification
January 11, 2030 - July 3, 2026
Claude 101 Certification (Anthropic)
January 11, 2030 - July 3, 2026
AI Fluency Certification (Anthropic)
January 11, 2030 - July 3, 2026
Prompt Engineering Certification (UAE)
January 11, 2030 - July 3, 2026
Meta Advertising Certification (Coursera)
January 11, 2030 - July 3, 2026
Google Analytics Certification
January 11, 2030 - July 3, 2026
Google Ads (Search & Display) Certification
January 11, 2030 - July 3, 2026
Google Shopping Ads Certification
January 11, 2030 - July 3, 2026
AI Performance Marketing Certification
January 11, 2030 - July 3, 2026
Claude 101 Certification (Anthropic)
January 11, 2030 - July 3, 2026
AI Fluency Certification (Anthropic)
January 11, 2030 - July 3, 2026
Prompt Engineering Certification (UAE)
January 11, 2030 - July 3, 2026
Professional Web Designer Certification
January 11, 2030 - July 3, 2026
Google Ads Display Certification (Google)
January 1, 2026 - January 1, 2026
AI-Powered Performance Ads Certification (Google)
January 1, 2026 - January 1, 2026
Google Analytics Certification (Google)
January 1, 2026 - January 1, 2026
Meta Advertising Certification (Coursera)
January 1, 2026 - January 1, 2026
Google Shopping Ads Certification
January 1, 2026 - January 1, 2026
AI Fluency Certification (Anthropic)
January 1, 2026 - January 1, 2026
Claude 101 Certification (Anthropic)
January 1, 2026 - January 1, 2026
Prompt Engineering Certification (Dubai Centre for Artificial Intelligence - DCAI)
January 1, 2026 - January 1, 2026
Professional Web Designer Certification
January 11, 2030 - September 7, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Other, Education, Retail, Computers & Electronics, Travel & Hospitality
    Web Desigher

    Overview: Designed and developed a cutting-edge, high-converting website by combining advanced UI/UX principles with Prompt Engineering and AI tools to maximize productivity and deliver highly personalized content structures.How Prompt Engineering was used in this Project:UX Research & Wireframing: Used advanced prompts in Claude AI to generate detailed user personas, analyze competitor site structures, and plan a highly intuitive user journey map.Copywriting & Content Generation: Engineered precise prompts to generate engaging, conversion-focused website copy, headlines, and call-to-action (CTA) text tailored to the target audience.Code Snippets & Custom CSS: Utilized Cursor AI and ChatGPT with technical prompt strategies to generate clean, custom CSS and HTML snippets for unique layouts that standard WordPress/Shopify editors couldn’t create.Design Ideation: Crafted descriptive prompts to brainstorm color palettes, typography pairs, and layout structures before executing them inside Figma.Tools Used: Figma, WordPress/Shopify, Claude AI (Prompting), Cursor AI, HTML/CSS.Results: Successfully delivered a developer-ready design and fully functional website in 50% less time than traditional workflows, without compromising on premium quality or uniqueness.