I am Balazs Ordodi, a senior media strategy and transformation leader based in Binningen, Switzerland. Over 17+ years across agencies, client-side, and independent advisory, I drive biddable media, performance marketing, in-housing, media technology, and AI-enabled analytics at scale in pharmaceuticals, FMCG, and technology. I have a proven track record of building global media functions from scratch, delivering multi-million EUR efficiency gains, and leading programmes recognized at VP and CMO levels by Google. I partner with senior stakeholders to design operating models, move from agency dependency toward internal capability and commercial accountability, and craft measurement architectures that translate data into business outcomes. My work spans AI-enabled analytics and predictive modelling, including a Google-partnered solution that delivered significant cost efficiency and uplift. I am passionate about turning insights into commercially grounded decisions and driving sustainable capability growth across global markets.…

Balazs Ordodi

I am Balazs Ordodi, a senior media strategy and transformation leader based in Binningen, Switzerland. Over 17+ years across agencies, client-side, and independent advisory, I drive biddable media, performance marketing, in-housing, media technology, and AI-enabled analytics at scale in pharmaceuticals, FMCG, and technology. I have a proven track record of building global media functions from scratch, delivering multi-million EUR efficiency gains, and leading programmes recognized at VP and CMO levels by Google. I partner with senior stakeholders to design operating models, move from agency dependency toward internal capability and commercial accountability, and craft measurement architectures that translate data into business outcomes. My work spans AI-enabled analytics and predictive modelling, including a Google-partnered solution that delivered significant cost efficiency and uplift. I am passionate about turning insights into commercially grounded decisions and driving sustainable capability growth across global markets.…

Available to hire

I am Balazs Ordodi, a senior media strategy and transformation leader based in Binningen, Switzerland. Over 17+ years across agencies, client-side, and independent advisory, I drive biddable media, performance marketing, in-housing, media technology, and AI-enabled analytics at scale in pharmaceuticals, FMCG, and technology. I have a proven track record of building global media functions from scratch, delivering multi-million EUR efficiency gains, and leading programmes recognized at VP and CMO levels by Google.

I partner with senior stakeholders to design operating models, move from agency dependency toward internal capability and commercial accountability, and craft measurement architectures that translate data into business outcomes. My work spans AI-enabled analytics and predictive modelling, including a Google-partnered solution that delivered significant cost efficiency and uplift. I am passionate about turning insights into commercially grounded decisions and driving sustainable capability growth across global markets.

See more

Language

English
Fluent
German
Intermediate
Hungarian
Fluent

Work Experience

Independent Marketing & Media Consultant at Independent Marketing & Media Consultant
January 1, 2025 - Present
Independent consulting servicing brand-side marketing and media leaders on media strategy, operating model design, and in-housing decisions. Translates global enterprise experience into commercially grounded recommendations for mid-size and enterprise clients, including a named engagement with SOLVO Biotechnology where paid search was turned around within three months. Supports senior stakeholders on measurement architecture, media technology selection, and structural changes to move from agency dependency toward internal capability and commercial accountability. Advises on AI-enabled media analytics and predictive modelling strategy, drawing on experience designing and scaling a Google-partnered solution delivering 28% cost efficiency and 33% effective value uplift.
Head of Global MarTech Business at Bayer Consumer Health
January 1, 2023 - January 1, 2025
Owned the EUR 15-17M annual IT Marketing budget globally, serving as the marketing authority in major technology investments and ensuring commercial outcomes were defined, measured, and transparently reported. Founded a tiered digital maturity framework adopted across global markets to accelerate analytics, e-commerce, and AI-enabled marketing tool deployment.
Global Media Strategy & Innovation Lead at Bayer AG
January 1, 2021 - January 1, 2023
Conceived, designed, and scaled the Predictive Trend programme from a single-market pilot to multi-market deployment, forecasting market movements 2-4 weeks ahead by integrating search, weather, and healthcare data with Google AI and Cloud infrastructure. The programme delivered 28% cost efficiency and 33% uplift in effective value and was featured on ThinkWithGoogle. Managed the global Google DVIP partnership, negotiating spend and joint budgets, unlocking EUR 600-800K annually in joint project funding.
Head of Biddable Media at Bayer Consumer Health AG
January 1, 2018 - January 1, 2021
Built Bayer's global biddable media function from scratch, establishing team, governance, and playbooks across 28 markets. Led the full in-housing of biddable media technology stack, delivering EUR 12M efficiency gains over 18 months. Recruited and managed a team of three specialists and launched Open Office Hours training for 450+ marketers across 28 markets, driving capability adoption at scale.
Global Digital Media Lead at Kaspersky Lab
January 1, 2015 - January 1, 2017
Led the complete in-housing of global media buying, including ad server, paid search, programmatic, and attribution across EUR 15-20M annual budget. Delivered EUR 25-33M in tracked revenue with ROI of 1.6-1.7x. Implemented Nielsen/Visual IQ attribution, achieving measurable ROI uplift from 0.23 to 0.51 on brand and 0.72 to 1.56 on performance.
Digital Account Manager at Dentsu Aegis Network / Carat Media
January 1, 2012 - January 1, 2015
EMEA multi-market digital media planning and client leadership across major international accounts including GM, Arla, and Mattel.
Digital Media Executive and Ad Operations Lead at MEC / WPP
January 1, 2008 - January 1, 2012
Career foundation in digital media, ad serving, paid search, and early programmatic across a broad client roster in Budapest.

Education

MSc in Marketing and Business Technology at Budapest Tech, Budapest
January 11, 2030 - January 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Healthcare, Software & Internet, Professional Services, Consumer Goods