Atul Singh

Create and optimize multiple paid media campaigns to achieve an efficient average cost per lead (CPL) of $20 AUD while meeting performance benchmarks and scaling lead volume. Streamline paid lead-flow using Zapier automation to improve team efficiency and accelerate sales lead response times. Create and manage marketing emails and EDMs for internal and external communications. Build and maintain Colliers Australia web pages using Sitecore CMS, including research and news article pages and business-line career pages. Manage paid advertising budgets of $150K+ and provide campaign owners with performance reporting and analysis, including audience segmentation, campaign tracking, and reporting methodology. Create and manage global paid and organic social dashboards using Tableau, Power BI, and Looker Studio, and manage UTM parameters to ensure accurate data collection and tracking across digital campaigns.

Developed and managed digital advertising and marketing operations, including paid search and paid display campaigns on Google, alongside social media marketing and email/CRM and EDM management. Supported lead generation through landing page creation and optimization, and improved marketing workflows via automation. Worked with analytics and reporting tools (Looker Studio, Tableau, and visualization/reporting workflows) and contributed to audience targeting and campaign performance tracking. Coordinated and managed campaign execution and optimization across platforms including LinkedIn and Meta, with tools such as Sprout Social, Meltwater, and relevant CRM and marketing automation systems.