I’m Auditia Suhendini, a performance marketing specialist with 6+ years of experience driving revenue growth and customer acquisition through data-driven paid media. I plan, execute, and optimize full-funnel campaigns across Meta, Google, TikTok, and Shopee Ads, using rigorous A/B testing and analytics to improve efficiency and measurable business outcomes. I’ve achieved strong results, including a 47% revenue increase, a 28% reduction in CPA, and hands-on management of monthly ad budgets up to Rp300 million. I also bring experience from e-commerce and retail-to-marketplace transformation projects—building operational alignment across online store setup, product onboarding standards, and campaign performance reporting to support sales strategy.…

Auditia Suhendini

I’m Auditia Suhendini, a performance marketing specialist with 6+ years of experience driving revenue growth and customer acquisition through data-driven paid media. I plan, execute, and optimize full-funnel campaigns across Meta, Google, TikTok, and Shopee Ads, using rigorous A/B testing and analytics to improve efficiency and measurable business outcomes. I’ve achieved strong results, including a 47% revenue increase, a 28% reduction in CPA, and hands-on management of monthly ad budgets up to Rp300 million. I also bring experience from e-commerce and retail-to-marketplace transformation projects—building operational alignment across online store setup, product onboarding standards, and campaign performance reporting to support sales strategy.…

Available to hire

I’m Auditia Suhendini, a performance marketing specialist with 6+ years of experience driving revenue growth and customer acquisition through data-driven paid media. I plan, execute, and optimize full-funnel campaigns across Meta, Google, TikTok, and Shopee Ads, using rigorous A/B testing and analytics to improve efficiency and measurable business outcomes.

I’ve achieved strong results, including a 47% revenue increase, a 28% reduction in CPA, and hands-on management of monthly ad budgets up to Rp300 million. I also bring experience from e-commerce and retail-to-marketplace transformation projects—building operational alignment across online store setup, product onboarding standards, and campaign performance reporting to support sales strategy.

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Skills

Experience Level

Language

Indonesian
Fluent
English
Advanced

Work Experience

E-commerce Specialist Leader (Marketplace) - Offline to Online Transformation Project at Yogya Group
April 1, 2026 - June 30, 2026
Established the initial e-commerce operating framework to support the transition of fashion brands from offline to online marketplace channels. Built cross-functional workflows connecting online, offline, and warehouse teams to address product handover, information flow, inventory readiness, and operational responsibilities. Developed standardized product onboarding processes including SKU and product naming structure, product information requirements, product intake, and marketplace listing preparation. Set standards for online store presentation, product listings, pricing and margin structure, and product procurement requirements to create a consistent foundation for marketplace operations.
Channel Marketing at Dekorum a
August 1, 2022 - May 31, 2025
Managed and optimized digital advertising strategy for the Retail Business Unit across online DTC and offline retail promotions. Administered monthly advertising budgets of Rp200–300 million across channels including Facebook Ads, Instagram Ads, Google Ads, and TikTok Ads to drive customer acquisition and sales growth. Increased revenue by 47% over 6 months and reduced CPA by 28% through data-driven campaign optimization and A/B testing. Forecasted media performance and developed strategic media plans aligned to revenue targets across multiple channels, while providing performance reports and analytical insights to support sales strategy for both commercial and offline teams.
Digital Marketing Manager at Dekoruma
August 1, 2022 - November 14, 2025
Managed and optimized digital advertising strategy for the Retail Business Unit across online DTC, offline retail promotions, and B2B lead generation campaigns
Digital Marketing Manager at Dekoruma
August 1, 2022 - Present
Managed and optimized digital advertising strategy for the Retail Business Unit across online DTC, offline retail promotions, and B2B lead generation campaigns. Oversaw a monthly advertising budget of 200-300 million across multiple channels (Facebook Ads, Instagram Ads, Google Ads, TikTok Ads) to drive customer acquisition and sales growth. Led media performance forecasting and developed strategic media plans to achieve targeted revenue goals. Supported organic marketing teams in awareness and retargeting campaigns to boost brand visibility and in-store engagement.
Digital Marketing Specialist at Dekoruma
August 1, 2022 - Present
Created and managed paid Facebook and Instagram campaigns, driving increased traffic and revenue. Conducted market research, analyzed trends, and developed marketing strategies to identify customer segments and untapped opportunities. Planned and executed cross-channel campaigns (Facebook, Instagram, Google Ads) with a focus on cost-effectiveness, tracked CPC/CPA/ROAS metrics, and collaborated with creative teams to produce brand-consistent content. Supported awareness and store traffic campaigns to boost brand visibility and in-store engagement.
Freelance Graphic Designer at Big Moments Essentials
July 1, 2022 - July 1, 2022
Created book layouts, business cards and posters for clients; assisted in locating photo shoots
Freelance Graphic Designer at Big MO Essentials
July 1, 2022 - October 5, 2025
Created book layouts, business cards and posters for clients. Assisted in locating photoshoot venues.
Freelance Graphic Designer at Big Mo Essentials
July 1, 2022 - October 5, 2025
Created book layouts, business cards and posters for clients; assisted in locating photo shoot locations and coordinating design assets.
Digital Marketing at Bigmo Essentials
January 1, 2020 - July 31, 2022
Created effective META Ads campaigns that resulted in a 4x increase in traffic. Managed FB/IG campaigns, increasing revenue by 50%. Conducted market research and analyzed trends to develop marketing strategies, including audience segmentation and identifying untapped opportunities. Planned, built, and allocated advertising budgets to maintain cost-effective performance and target cost/revenue ratios. Set up campaigns across Facebook Ads, Instagram Ads, and Google Ads based on marketing funnel segmentation, tracking performance using CPC, CPA, and ROAS metrics. Collaborated with creative teams on on-brand content aligned with the target audience and monitored sales and campaign performance while delivering reporting.
Advertiser at Lima Media Group
November 30, 2019 - November 30, 2019
Monitored and analyzed sales and campaign performance to help meet targets; prepared advertising reports
Advertiser at LIMA MEDIA GROUP
November 1, 2019 - September 17, 2025
Monitored and analyzed sales and campaign performance; produced reports to evaluate digital activity; engaged clients via WhatsApp and messenger to present products and follow-up on orders.
Advertiser at Lima Media Group
August 1, 2018 - November 30, 2019
Identified winning products through testing, monitoring, and evaluating ad and sales performance. Created and optimized ads on Facebook Ads and Instagram Ads. Produced daily performance reports and profit & loss overviews to track work performance. Communicated with customers via WhatsApp and Messenger to offer products and follow up on orders.
Digital Marketing Intern at Tinker Games
January 1, 2018 - Present
Contributed to developing points for new projects; Assisted in development and updates of the game; developed marketing strategy and plan for new projects; presented marketing plans to clients.
Digital Marketing Intern at Tinker Games
January 1, 2018 - Present
Contributed to concept development for new projects; assisted in game development updates; developed marketing strategy and plan for new projects; presented marketing plan to clients.
Graphic Designer at Saung Mirza Photography
December 1, 2014 - September 17, 2025
Created book layout designs, business cards and posters for clients; assisted in identifying photo shoot locations, contributing to creative direction.
Graphic Design Intern at PT. Telkom Indonesia, Tbk
January 1, 2014 - December 31, 2014
Worked with the research and development team on a mobile application project, creating logos, icons, and layout designs.
Digital Marketing Intern at PT Telkomunikasi Indonesia (Telkom Indonesia) TBK
January 1, 2014 - January 1, 2014
Supported digital marketing activities and campaigns
Photographer at Saung Mirza Photography
January 1, 2014 - January 1, 2014
Provided photography services, including location scouting and shoot execution
Digital Marketing Intern at PT Telkomunikasi Indonesia (Telkom TBK)
January 1, 2014 - October 5, 2025
Contributed to developing and updating game-related projects; developed marketing strategies and plans for new projects; presented marketing plans to clients.
Freelance Graphic Designer at Saung Mirza Photography
January 1, 2014 - October 5, 2025
Created book layout designs, business cards and posters for clients.
Graphic Design Freelancer at Saung Mirza Photo Studio
January 1, 2013 - January 31, 2014
Designed book layouts, business cards, and posters for clients; assisted with photo shoot location scouting.

Education

Card Game Design (Thesis: Adaptation of Chinese Literature) at Institut Teknologi Bandung (ITB)
January 11, 2030 - September 17, 2025
Master Thesis: Business Strategy for Tinker Games at Institut Teknologi Bandung (ITB)
January 11, 2030 - September 17, 2025
Graphic Design at Telkom University
January 1, 2011 - January 1, 2015
MBA - Marketing at Telkom University
January 1, 2017 - January 1, 2018
Bachelor of Graphic Design at Telkom University
January 1, 2011 - January 1, 2015
MBA - Marketing at Telkom University
January 1, 2017 - January 1, 2018
Bachelor of Graphic Design at Telkom University
January 1, 2011 - January 1, 2015
MBA - Marketing at Telkom University
January 1, 2017 - January 1, 2018
Master Thesis: Card Game Design Adaptation of Chinese Literature at Institute Teknologi Bandung (ITB)
January 11, 2030 - October 5, 2025
Master at Institut Teknologi Bandung (ITB)
January 11, 2030 - November 14, 2025
MBA - Marketing at Telkom University
January 1, 2017 - January 1, 2018
Graphic Design at Telkom University
January 1, 2011 - January 1, 2015
MBA (Master of Business Administration) at Institut Teknologi Bandung (ITB)
January 1, 2017 - December 31, 2018
Bachelor (Design Communication Visual) at Telkom University
January 1, 2011 - December 31, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Other, Education, Telecommunications, Consumer Goods

Skills

Experience Level