I’m a social media content creator and strategist focused on helping brands stand out through visual storytelling. I bring a hands-on approach to social management—conceptualizing ideas, editing reels, designing assets in Adobe Creative Cloud, and writing copy that sounds human. Whether it's building a monthly content calendar or running targeted campaigns, I focus on creating polished, platform-native content that sparks real engagement and keeps audiences coming back.…

Audriana Smith

I’m a social media content creator and strategist focused on helping brands stand out through visual storytelling. I bring a hands-on approach to social management—conceptualizing ideas, editing reels, designing assets in Adobe Creative Cloud, and writing copy that sounds human. Whether it's building a monthly content calendar or running targeted campaigns, I focus on creating polished, platform-native content that sparks real engagement and keeps audiences coming back.…

Available to hire

I’m a social media content creator and strategist focused on helping brands stand out through visual storytelling. I bring a hands-on approach to social management—conceptualizing ideas, editing reels, designing assets in Adobe Creative Cloud, and writing copy that sounds human. Whether it’s building a monthly content calendar or running targeted campaigns, I focus on creating polished, platform-native content that sparks real engagement and keeps audiences coming back.

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Skills

Experience Level

Social Media Design
Expert
Adobe Illustrator
Expert
Adobe InDesign
Expert
Adobe Premiere Pro
Expert
Canva
Expert
Branding
Expert
Instagram
Expert
Adobe Photoshop
Expert
Web Design
Expert
Facebook Ads
Expert
LinkedIn
Expert
Video Advert
Intermediate
WordPress
Intermediate
Leadership
Intermediate
Email Marketing
Intermediate
Flyer
Intermediate
Poster
Intermediate
Brochure
Intermediate
Infographic
Intermediate
SEO
Intermediate
Signage
Intermediate
Adobe After Effects
Intermediate
Email Design
Intermediate
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Language

English
Fluent

Work Experience

Freelance Graphic Designer
January 1, 2026 - March 31, 2026
Conceptualized, designed, and optimized Meta (Facebook and Instagram) ad creative to capture attention and drive measurable results. Translated campaign goals and performance insights into visually impactful creative strategies. Developed static and motion-based assets for paid social, email, and digital campaigns. Collaborated with internal teams and external partners to deliver cohesive creative on time, maintaining brand consistency while testing new visuals. Iterated creative concepts using performance data to improve volume and efficiency.
Communications Specialist at Kansas Judicial Branch – Office of Judicial Administration
November 1, 2024 - Present
Spearheaded a high-impact social media strategy that expanded three primary platforms by 212% (512 to 1,601), 71% (994 to 1,701), and 58% (152 to 241) in one year through targeted content and video production. Developed and produced communications for internal and external audiences, including website copy, graphic design, and multimedia assets. Translated complex subject-matter content into clear, actionable messaging tailored to diverse audiences. Managed communications projects from concept to completion, ensuring brand consistency and alignment with organizational style guides across print and digital channels.
Content Marketing Specialist at Twin Valley
August 1, 2022 - March 15, 2024
Executed a strategic paid social media advertising plan to target specific growth areas and new product offerings, resulting in a 15% increase in fiber customers, surpassing company goals by 75%. Managed and maintained Facebook, Instagram, LinkedIn, and YouTube profiles, increasing reach and impressions by 45% through targeted reactive content and evergreen storytelling. Created a comprehensive suite of print and digital assets, including banners, signs, digital ads, door hangers, flyers, and brochures, to support multichannel campaigns, contributing to increased brand recognition in five targeted growth areas. Directed the implementation of new brand guidelines across all touchpoints, ensuring consistent branding and messaging to enhance brand recognition and customer trust.
Website Developer / Social Media Manager at Allan-Coleman Marketing Solutions
March 1, 2022 - February 29, 2024
Collaborated with multiple clients on website design, print materials, digital ads, event coordination, and social media management. Conceptualized and implemented new brand identities and guidelines for new and existing businesses to increase local brand awareness. Contributed to planning and coordination of the 2023 Kansas Monster Buck Classic, including website design and social media management, helping increase ticket sales by more than 25%.
Communications Officer at Kansas Department of Labor
February 12, 2017 - July 28, 2022

Education

Bachelor of Arts at Washburn University
August 15, 2011 - May 15, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Media & Entertainment, Professional Services
    Scaling Public Trust

    Developed a strategic social media content calendar, increasing reach, impressions, and follower count.


    VIDEO-FIRST TRANSFORMATION
    Shifted the editorial calendar to prioritize short-form videos. By moving beyond static graphics, we increased reach and platform discoverability, providing a “behind-the-scenes” look at the judicial process.

    https://www.facebook.com/share/p/1EuQnK6ZEJ/?mibextid=wwXIfr
    SPOTLIGHTING LOCAL IMPACT
    Developed a series dedicated to district courts and specialty treatment courts. By highlighting real-world success stories, we successfully shifted the narrative from “punitive” to “rehabilitative and community-serving.”

    https://www.facebook.com/share/p/1C5Rbgm7BF/?mibextid=wwXIfr
    EDUCATIONAL ACCESSIBILITY
    Converted dense policy jargon into digestible “Know Your Rights” infographics and explanatory videos, reducing public confusion and fostering a more informed citizenry.


    DATA-BACKED OPTIMIZATION
    Analyzed high-performing content trends to double down on human-centric storytelling, resulting in a 213% year-over-year increase in page and post engagements.