Augustas Lapinskas
Hi, I’m Augustas Lapinskas, a marketing specialist based in Vilnius. I enjoy designing data-driven marketing campaigns, optimizing ROAS.
About
Hi, I’m Augustas Lapinskas, a marketing specialist based in Vilnius. I enjoy designing data-driven marketing campaigns, optimizing ROAS. My experience includes managing Google Ads display, search, video, performance max and demand gen campaigns, conducting A/B tests.
I thrive in cross-functional teams, collaborating with designers and copywriters to build performance focused campaigns. I’m motivated by metric-driven results, clear communication, and delivering marketing strategies that grow my campaigns.
- Joined February 2026
Industry experience
- Professional Services
- Software & Internet
- Financial Services
Work experience
Reviewed client documents during onboarding and ongoing due diligence. Performed AML risk assessments during onboarding and ongoing due diligence. Ensured full compliance with AML provisions to the employer. Contributed to development and implementation of AML risk management processes. Participated in the formation of internal AML procedures and rules.
Planned, launched, and managed Google Display campaigns, including budget allocation, bid strategy, and audience targeting. Developed creative ad strategies from ad group structure to headlines, descriptions, and visual assets. Conducted A/B testing for banners, headlines, and visuals to identify high-performing combinations. Continuously optimized campaigns for ROAS, cost per conversion, CTR, and other key performance indicators. Collaborated with designers and copywriters to ensure high-performing and cohesive ad structure and design.
Supported the sales manager with end-of-day tasks, inventory counts, cash and card operations; issued invoices; maintained client correspondence.
Education
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