I am a Digital Marketing and Brand Strategist with over a decade of experience helping businesses build strong brand identities, grow their online presence, and connect with their audiences in meaningful ways. My work sits at the intersection of strategy, creativity, and technology — blending brand positioning, UX/UI design, SEO, and multimedia production to deliver solutions that drive measurable results. Over the years, I have led digital campaigns, optimized customer journeys, and developed data-driven marketing strategies that improved engagement and conversions for businesses of all sizes. My career started in multimedia production — producing documentaries, corporate videos, and TV programs — and evolved into full-scale digital strategy and design, where I continue to bring a strong creative edge to every project. I have worked with organizations in diverse industries, from financial institutions like KCB Bank to community projects under Nature Kenya and the State Department for Social Protection. This mix of corporate and grassroots experience has sharpened my ability to design solutions that balance both business goals and user needs. What sets me apart is my ability to combine creative storytelling with analytical insight. I don’t just design campaigns; I design strategies that grow with the business. Whether it’s building a brand identity from scratch, creating content that resonates, or optimizing digital touchpoints for conversions, I focus on outcomes that matter. Key Expertise: Brand Strategy & Positioning Digital Marketing (SEO, Paid Ads, Email, Social Media) UX/UI Design & Customer Journey Optimization Content & Video Production E-commerce & SaaS Marketing I enjoy collaborating with clients who are eager to scale their impact through innovative marketing, strong branding, and meaningful digital experiences.

I am a Digital Marketing and Brand Strategist with over a decade of experience helping businesses build strong brand identities, grow their online presence, and connect with their audiences in meaningful ways. My work sits at the intersection of strategy, creativity, and technology — blending brand positioning, UX/UI design, SEO, and multimedia production to deliver solutions that drive measurable results. Over the years, I have led digital campaigns, optimized customer journeys, and developed data-driven marketing strategies that improved engagement and conversions for businesses of all sizes. My career started in multimedia production — producing documentaries, corporate videos, and TV programs — and evolved into full-scale digital strategy and design, where I continue to bring a strong creative edge to every project. I have worked with organizations in diverse industries, from financial institutions like KCB Bank to community projects under Nature Kenya and the State Department for Social Protection. This mix of corporate and grassroots experience has sharpened my ability to design solutions that balance both business goals and user needs. What sets me apart is my ability to combine creative storytelling with analytical insight. I don’t just design campaigns; I design strategies that grow with the business. Whether it’s building a brand identity from scratch, creating content that resonates, or optimizing digital touchpoints for conversions, I focus on outcomes that matter. Key Expertise: Brand Strategy & Positioning Digital Marketing (SEO, Paid Ads, Email, Social Media) UX/UI Design & Customer Journey Optimization Content & Video Production E-commerce & SaaS Marketing I enjoy collaborating with clients who are eager to scale their impact through innovative marketing, strong branding, and meaningful digital experiences.

Available to hire

I am a Digital Marketing and Brand Strategist with over a decade of experience helping businesses build strong brand identities, grow their online presence, and connect with their audiences in meaningful ways. My work sits at the intersection of strategy, creativity, and technology — blending brand positioning, UX/UI design, SEO, and multimedia production to deliver solutions that drive measurable results.

Over the years, I have led digital campaigns, optimized customer journeys, and developed data-driven marketing strategies that improved engagement and conversions for businesses of all sizes. My career started in multimedia production — producing documentaries, corporate videos, and TV programs — and evolved into full-scale digital strategy and design, where I continue to bring a strong creative edge to every project.

I have worked with organizations in diverse industries, from financial institutions like KCB Bank to community projects under Nature Kenya and the State Department for Social Protection. This mix of corporate and grassroots experience has sharpened my ability to design solutions that balance both business goals and user needs.

What sets me apart is my ability to combine creative storytelling with analytical insight. I don’t just design campaigns; I design strategies that grow with the business. Whether it’s building a brand identity from scratch, creating content that resonates, or optimizing digital touchpoints for conversions, I focus on outcomes that matter.

Key Expertise:

Brand Strategy & Positioning

Digital Marketing (SEO, Paid Ads, Email, Social Media)

UX/UI Design & Customer Journey Optimization

Content & Video Production

E-commerce & SaaS Marketing

I enjoy collaborating with clients who are eager to scale their impact through innovative marketing, strong branding, and meaningful digital experiences.

See more

Language

English
Fluent

Work Experience

Digital Marketing & Brand Strategist | Multimedia & Graphics Design Expert at Freelance
January 1, 2018 - Present
Conceptualize and implement comprehensive digital marketing campaigns, driving measurable ROI. Produce high-quality video, photography, and motion graphics tailored for cross-platform use. Develop SEO and content marketing strategies to boost search rankings and organic traffic. Manage paid media, email marketing, and multi-channel campaigns that improve brand visibility and conversions.
Field Survey Enumerator at Nature Kenya
March 1, 2024 - Present
Conducted household surveys and ensured accurate data collection for the Kitui Improved Cookstove Project. Coordinated with local administration to enhance community engagement and project adoption.
Field Survey Enumerator at CPHRM Group
February 29, 2024 - September 20, 2025
Verified and updated beneficiary data under the Kenya Social and Economic Inclusion Project (KSEIP). Worked closely with local authorities to facilitate accurate registration and reporting.
Field Survey Enumerator at State Department for Social Protection
August 31, 2022 - September 20, 2025
Supported registration drives for the KSEIP project while ensuring compliance with data security and protection guidelines.
Direct Sales Representative at KCB Bank Group
June 30, 2022 - September 20, 2025
Promoted financial products including mobile wallets, loans, and mortgages to drive sales growth. Onboarded merchants onto mobile payment platforms and supported digital financial inclusion. Assisted in the Inua Jamii social protection program’s registration and beneficiary database updates.
Communications & Administrative Assistant at Kubri Roadworks Ltd
June 30, 2017 - September 20, 2025
Oversaw internal communications and execution of marketing campaigns. Managed procurement and maintained accurate financial and operational records.
Video Producer at Msanii Creations Studios
December 31, 2015 - September 20, 2025
Directed full-cycle video production, from concept development to final delivery. Created compelling visual narratives aligning with client objectives and brand messaging.
Multimedia Producer at Mlodi Agencies Ltd
June 30, 2014 - September 20, 2025
Produced multimedia content including documentaries, corporate videos, and TV programs.
Videographer at Freelance
March 31, 2012 - September 20, 2025
Delivered professional video production services for corporate and personal projects.

Education

Diploma, Television Production at Kenya Institute of Mass Communication
January 1, 2004 - December 31, 2007
KCSE (Kenya Certificate of Secondary Education) at Matinyani Boys Secondary School
January 1, 2000 - December 31, 2003
KCPE (Kenya Certificate of Primary Education) at Matinyani AIC Primary School
January 1, 1991 - December 31, 1999

Qualifications

Basic Digital Skills
January 11, 2030 - September 20, 2025
Digital Literacy
January 11, 2030 - September 20, 2025
Working with Computers and Devices
January 11, 2030 - September 20, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education