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I'm a results-driven Senior Social Media Strategist with 10+ years of experience delivering high-impact digital content, viral growth, and data-driven optimization. I specialize in producing platform-specific viral content, leveraging analytics to scale reach, and leading full-cycle content strategies across TikTok, Instagram, Facebook, and YouTube. I excel at creating trend-responsive content, driving B2B sales through viral campaigns, and maintaining a steady pipeline of engaging posts that keep brands relevant in fast-moving social media environments. My approach combines creative production with KPI-driven analysis to optimize reach, engagement, and conversions.…I'm a results-driven Senior Social Media Strategist with 10+ years of experience delivering high-impact digital content, viral growth, and data-driven optimization. I specialize in producing platform-specific viral content, leveraging analytics to scale reach, and leading full-cycle content strategies across TikTok, Instagram, Facebook, and YouTube. I excel at creating trend-responsive content, driving B2B sales through viral campaigns, and maintaining a steady pipeline of engaging posts that keep brands relevant in fast-moving social media environments. My approach combines creative production with KPI-driven analysis to optimize reach, engagement, and conversions.

Aundrae Walters

Video Editor, Content Producer, Content Creator, +5

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I'm a results-driven Senior Social Media Strategist with 10+ years of experience delivering high-impact digital content, viral growth, and data-driven optimization. I specialize in producing platform-specific viral content, leveraging analytics to scale reach, and leading full-cycle content strategies across TikTok, Instagram, Facebook, and YouTube. I excel at creating trend-responsive content, driving B2B sales through viral campaigns, and maintaining a steady pipeline of engaging posts that keep brands relevant in fast-moving social media environments. My approach combines creative production with KPI-driven analysis to optimize reach, engagement, and conversions.…I'm a results-driven Senior Social Media Strategist with 10+ years of experience delivering high-impact digital content, viral growth, and data-driven optimization. I specialize in producing platform-specific viral content, leveraging analytics to scale reach, and leading full-cycle content strategies across TikTok, Instagram, Facebook, and YouTube. I excel at creating trend-responsive content, driving B2B sales through viral campaigns, and maintaining a steady pipeline of engaging posts that keep brands relevant in fast-moving social media environments. My approach combines creative production with KPI-driven analysis to optimize reach, engagement, and conversions.

Available to hire

I’m a results-driven Senior Social Media Strategist with 10+ years of experience delivering high-impact digital content, viral growth, and data-driven optimization. I specialize in producing platform-specific viral content, leveraging analytics to scale reach, and leading full-cycle content strategies across TikTok, Instagram, Facebook, and YouTube.

I excel at creating trend-responsive content, driving B2B sales through viral campaigns, and maintaining a steady pipeline of engaging posts that keep brands relevant in fast-moving social media environments. My approach combines creative production with KPI-driven analysis to optimize reach, engagement, and conversions.

Skills

Motion Graphic

Video Advert

Experience Level

Motion Graphic

Expert

Video Advert

Intermediate

Work Experience

Social Media Strategist & Manager at Westindimade Inc

January 1, 2014 - Present

Directed and executed full-scale content strategy across multiple brands including Westindimade, TravelGods, TekTups. Achieved 40,000,000+ organic reach and grew communities to 800,000+ followers using data-backed strategies. Produced all short-form viral video content with a high-volume workflow using Final Cut Pro & CapCut. Monitored trends daily to create fast-turnaround viral posts and maintain brand relevance. Drove significant B2B sales growth using viral content that increased wholesale demand and frequently led to clients selling out inventory. Built detailed content calendars and performed A/B testing to optimize engagement. Managed cross-platform publishing with Hootsuite and Buffer. Led influencer partnerships and managed client workflows using CRM tools.

Creative & Technical Support Specialist at Geek Squad, Best Buy

January 1, 2011 - January 1, 2014

Delivered expert diagnostics and optimization for Mac systems used in content creation. Mentored junior technicians on digital media best practices. Awarded the Customer Service Excellence Award for outstanding client satisfaction.