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Hi, I’m Segun Emoruwa, Brand & Visual Designer with over 7 years of experience delivering superior brand identity systems, digital products, and marketing design solutions for tech startups and enterprises. I translate business goals into high-impact visuals and user-centered designs that boost audience engagement by 40-60%, improve conversion rates, and drive measurable growth. I excel at cross-functional collaboration, streamlining design processes, and delivering scalable brand and design systems.…Hi, I’m Segun Emoruwa, Brand & Visual Designer with over 7 years of experience delivering superior brand identity systems, digital products, and marketing design solutions for tech startups and enterprises. I translate business goals into high-impact visuals and user-centered designs that boost audience engagement by 40-60%, improve conversion rates, and drive measurable growth. I excel at cross-functional collaboration, streamlining design processes, and delivering scalable brand and design systems.

Segun Emoruwa

Brand Designer, Graphic Designer, UI Designer, +1

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Hi, I’m Segun Emoruwa, Brand & Visual Designer with over 7 years of experience delivering superior brand identity systems, digital products, and marketing design solutions for tech startups and enterprises. I translate business goals into high-impact visuals and user-centered designs that boost audience engagement by 40-60%, improve conversion rates, and drive measurable growth. I excel at cross-functional collaboration, streamlining design processes, and delivering scalable brand and design systems.…Hi, I’m Segun Emoruwa, Brand & Visual Designer with over 7 years of experience delivering superior brand identity systems, digital products, and marketing design solutions for tech startups and enterprises. I translate business goals into high-impact visuals and user-centered designs that boost audience engagement by 40-60%, improve conversion rates, and drive measurable growth. I excel at cross-functional collaboration, streamlining design processes, and delivering scalable brand and design systems.

Available to hire

Hi, I’m Segun Emoruwa, Brand & Visual Designer with over 7 years of experience delivering superior brand identity systems, digital products, and marketing design solutions for tech startups and enterprises. I translate business goals into high-impact visuals and user-centered designs that boost audience engagement by 40-60%, improve conversion rates, and drive measurable growth.

I excel at cross-functional collaboration, streamlining design processes, and delivering scalable brand and design systems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Lead Visual & Brand Designer at Java & Co. (Brand Design Agency for Tech Startups)

February 1, 2022 - Present

Led end-to-end brand identity development for 10+ early-stage tech startups, delivering logos, color palettes, typography, and brand guidelines within an average of 3 weeks, accelerating client market entry. Designed high-converting social media visuals and video ad campaigns, increasing audience engagement by 50% and lead generation by 30%. Collaborated with product and development teams to design responsive websites and mobile apps, improving user retention by 25% and supporting product-market fit. Created investor-ready pitch decks and collateral that helped 4 startups secure additional funding rounds. Built and maintained scalable Figma-based design systems and component libraries, reducing design revision cycles by 40% and ensuring brand consistency.

Senior Brand & Visual Designer at Imprexx Studio (Design Studio for Post-Funding Startups)

January 1, 2020 - December 1, 2021

Transformed founder visions into comprehensive brand systems for 8+ post-funding startups, aligning visual identity with target audiences and market positioning. Partnered with product teams to develop unified brand and product design systems, ensuring consistency and accelerating launch timelines by 25%. Led end-to-end visual direction for 50+ assets including pitch decks, social campaigns, websites, and apps, boosting user onboarding completion by 40%. Delivered scalable design assets and templates reducing external design dependency by 70%. Drove on-brand marketing visuals that improved client presentation quality.

Brand Designer at Afripay (FinTech Platform)

August 1, 2018 - December 1, 2019

Led a team of 5 designers in a full rebrand, creating a scalable brand design system (logo evolution, color palette, typography, component library) that remains the visual standard. Built unified design systems for web and mobile platforms, improving design-to-dev handoff by 40%. Launched a marketing landing page and redesigned the mobile app, contributing to a 60% increase in new user registrations in the first quarter post-launch. Produced 150+ brand assets for billboards, events, and social media, boosting brand recall and social engagement. Developed company-wide brand guidelines and templates, reducing external design dependency by 70%.

Brand & Visual Designer at SmartFX Funding (Proprietary Trading Firm)

March 1, 2017 - July 1, 2018

Led end-to-end creation of the company’s brand identity (logo, color system, typography, guidelines) within a 4-week deadline. Produced 80+ static and motion design assets for social media, events, and print, increasing engagement by 45%. Designed a responsive company website and client dashboard, reducing UX friction by 30%. Delivered investor-ready pitch decks and collateral to support fundraising and stakeholder communications.