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I’m a digital marketing expert focused on content creation, engagement, and strategic growth. I lead digital strategy, development, and social media programs, creating visuals and editorial content with the help of AI to accelerate impact. From leading Medorys & AKA Holding since 2019 to shaping consumer engagement at L’Oréal Canada (makeup.com) and Essie, I drive cross-functional collaboration, partnerships with brands and influencers, and data-driven optimization to boost brand visibility and performance.…I’m a digital marketing expert focused on content creation, engagement, and strategic growth. I lead digital strategy, development, and social media programs, creating visuals and editorial content with the help of AI to accelerate impact. From leading Medorys & AKA Holding since 2019 to shaping consumer engagement at L’Oréal Canada (makeup.com) and Essie, I drive cross-functional collaboration, partnerships with brands and influencers, and data-driven optimization to boost brand visibility and performance.

AURELIE GAROTTA

Marketer, Content Creator, Content Designer, +2

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I’m a digital marketing expert focused on content creation, engagement, and strategic growth. I lead digital strategy, development, and social media programs, creating visuals and editorial content with the help of AI to accelerate impact. From leading Medorys & AKA Holding since 2019 to shaping consumer engagement at L’Oréal Canada (makeup.com) and Essie, I drive cross-functional collaboration, partnerships with brands and influencers, and data-driven optimization to boost brand visibility and performance.…I’m a digital marketing expert focused on content creation, engagement, and strategic growth. I lead digital strategy, development, and social media programs, creating visuals and editorial content with the help of AI to accelerate impact. From leading Medorys & AKA Holding since 2019 to shaping consumer engagement at L’Oréal Canada (makeup.com) and Essie, I drive cross-functional collaboration, partnerships with brands and influencers, and data-driven optimization to boost brand visibility and performance.

Available to hire

I’m a digital marketing expert focused on content creation, engagement, and strategic growth. I lead digital strategy, development, and social media programs, creating visuals and editorial content with the help of AI to accelerate impact.

From leading Medorys & AKA Holding since 2019 to shaping consumer engagement at L’Oréal Canada (makeup.com) and Essie, I drive cross-functional collaboration, partnerships with brands and influencers, and data-driven optimization to boost brand visibility and performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

HubSpot

Expert

Shopify

Intermediate

Language

French

Fluent

English

Fluent

Work Experience

Directrice / Gérante at Medorys & AKA Holding

January 1, 2019 - Present

Direction stratégique et gestion opérationnelle de l’entreprise; conseil en stratégie digitale, développement web et réseaux sociaux; création et gestion de contenus visuels et éditoriaux avec l’aide de l’IA; pilotage de projets et coordination d’équipes.

Spécialiste de l’Engagement du Consommateur at L’Oréal Canada

January 1, 2017 - January 1, 2019

Éditeur web pour makeup.com (contenu canadien; planification, recherche, rédaction et édition; intégration CMS et SEO); définition des mesures de performance et création de rapports; établissement de partenariats avec marques, influenceurs et agences; gestion des pigistes et du budget éditorial; veille des tendances.

Spécialiste du Marketing au Détail at L’Oréal Essie, Canada

January 1, 2015 - January 1, 2017

Responsable d’un budget de 1.7M$ pour la création et conception de présentoirs et kits; coordination inter-départements (Achat, Approvisionnement, Sous-Traitance, Designers, Marketing, Category Management, Finance) pour les lancements; développement de stratégies avec les Key Account Managers; analyse des ventes et gestion des prévisions de stocks; collaboration avec les agences de design pour publicités, packaging et artwork; rôle de Team Leader pour les Trade Marketing Specialists.

Spécialiste de l’Image au Détail at L’Oréal Essie, Canada

January 1, 2015 - January 1, 2017

Coordination du Merchandising pour tous les agencements en magasin; gestion des resets bi-annuels; gestion du stock et d’un budget de 1.5M$.

Rédactrice Web at Cosmospace

January 1, 2011 - January 1, 2014

Rédaction et révision des contenus des sites web, applications mobiles et réseaux sociaux; modération et interaction avec les abonnés; organisation de concours et campagnes; rédaction et envoi de newsletters; optimisation SEO; rapports de performances et veille concurrentielle.

Auto-Entrepreneur at France

January 1, 2009 - January 1, 2011

Conception de plaquettes de ventes, publicités, logos, cartes de visite; graphisme, illustration, rédaction et traduction.

Responsable de la Communication at Riviera Réalisation

January 1, 2007 - January 1, 2009

Communication interne et externe; mise en place de stratégies marketing et campagnes publicitaires avec un budget d’environ 60 000 € par programme; gestion d’un budget global de communication et marketing d’environ 250 000 €/an; rédaction des plaquettes commerciales; organisation de salons immobiliers et d’événements.