Available to hire
I am an analytics-driven Performance Marketing Strategist with 6+ years of experience designing, optimizing, and scaling multi-channel campaigns for enterprise clients across Google, Meta, and CRM ecosystems. My background blends consulting-style problem solving, data storytelling, and cross-functional leadership—allowing me to translate complex datasets into clear, ROI-focused strategies.
Focus Areas:
Digital Strategy
Performance Optimization
Analytics & Attribution
Experimentation
Integrated Campaigns
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Performance Marketer at Simplia Inc
January 1, 2025 - September 1, 2025Directed all Google operations as the central POC, orchestrating analytics, creative workflows, prompt-engineered assets, and client leadership to shape high-precision performance strategy.
Digital Media Specialist at Google (India)
June 1, 2021 - December 1, 2024Led multi-market Search, Display, and Video portfolios, owning measurement quality, audience strategy, and experimentation for enterprise clients.
Google Ads Associate at Accenture
January 1, 2021 - June 1, 2021Improved SMB performance by 15% through restructuring, bidding refinement, and segmentation strategies tailored for NA markets.
Google Ads Analyst at FIS
November 1, 2019 - December 1, 2020Managed PPC strategy across North America & LATAM, driving 20-30% improvements in acquisition efficiency through structured optimization and disciplined experimentation.
Education
Doctorate in Emerging Technologies (Generative AI) at Golden Gate University
February 1, 2024 - December 9, 2025Masters in International Business (Marketing) at Golden Gate University
September 1, 2018 - February 1, 2020Bachelors in Commerce at Hult International Business School
July 1, 2015 - June 1, 2018Qualifications
Lean Six Sigma Green Belt (KPMG)
January 11, 2030 - December 9, 2025Project Management Certificate (Google)
January 11, 2030 - December 9, 2025Fundamentals of Digital Marketing (Google)
January 11, 2030 - December 9, 2025Digital Marketing & SEO Programme Award (ISB)
January 11, 2030 - December 9, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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