I am a results-driven Performance Ads Specialist and Creative Manager with 4+ years of hands-on experience producing direct-response video content and visual assets for D2C and e-commerce brands. I combine consumer psychology, AI-powered production workflows (ChatGPT + CapCut), and data-informed hook design to reduce CPA and scale ROAS for international clients. I lead creative pipelines end-to-end — from concept and scripting through delivery and iteration — while managing cross-functional teams and maintaining cinematic output quality at speed.…

Awais Soomro

I am a results-driven Performance Ads Specialist and Creative Manager with 4+ years of hands-on experience producing direct-response video content and visual assets for D2C and e-commerce brands. I combine consumer psychology, AI-powered production workflows (ChatGPT + CapCut), and data-informed hook design to reduce CPA and scale ROAS for international clients. I lead creative pipelines end-to-end — from concept and scripting through delivery and iteration — while managing cross-functional teams and maintaining cinematic output quality at speed.…

Available to hire

I am a results-driven Performance Ads Specialist and Creative Manager with 4+ years of hands-on experience producing direct-response video content and visual assets for D2C and e-commerce brands. I combine consumer psychology, AI-powered production workflows (ChatGPT + CapCut), and data-informed hook design to reduce CPA and scale ROAS for international clients. I lead creative pipelines end-to-end — from concept and scripting through delivery and iteration — while managing cross-functional teams and maintaining cinematic output quality at speed.

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Work Experience

Creative Manager & Performance Ads Specialist at GOAT Creatives
January 1, 2024 - Present
Promoted to Manager in 2025; managed remote and in-house creative team; established structured workflows and asset management systems; engineered AI-driven production pipelines using ChatGPT and CapCut Pro; cut creative asset turnaround time by 50% without compromising output quality; developed psychology-backed advertising strategies and hook frameworks designed to capture viewer attention in under 3 seconds; audited and restructured underperforming video ad creatives for international clients, improving ROAS; served as the primary creative and technical liaison between client management teams, business partners, and production staff.
Graphic Designer & Visual Creative at Freelance & Contract
January 1, 2021 - January 1, 2024
Orchestrated a complete brand identity build for Bar Louie Lounge, including logo design, print systems, and social ad suite; produced CGI and motion-design video assets for premium skincare agencies; delivered 100+ digital advertising assets tailored to platform algorithms and target audience demographics across multiple verticals.

Education

Secondary School Certificate (SSC Part-II) at Sindh Board of Secondary Education, Karachi
January 11, 2030 - January 1, 2026
Secondary School Certificate (SSC Part-II), Science Group at Sindh Board of Secondary Education, Karachi
January 11, 2030 - January 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail
    Portfolio

    A curated collection of my visual and editing projects. This portfolio showcases my ability to blend creative video editing, CGI design, and high-impact aesthetics under tight deadlines. Instead of just making things look pretty, I focus on heavy visual hooks that capture attention instantly. Dive into the projects below to see my execution style.

    Link: https://www.twine.net/signin