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I am a marketing and creative leader with 10+ years of experience building brands and launching projects across Europe, from major campaigns at Universal Music France to independent labels and hubs. I specialize in brand strategy, content creation, digital marketing, and A&R development, delivering end-to-end solutions that connect artists with fans and partners. I currently work as Marketing & Brand Consultant (Independent), blending brand strategy, content, and creative direction for music, culture and lifestyle projects. Based in Brussels with a remote-first approach, I’m open to hybrid EU/UK/CH opportunities.…I am a marketing and creative leader with 10+ years of experience building brands and launching projects across Europe, from major campaigns at Universal Music France to independent labels and hubs. I specialize in brand strategy, content creation, digital marketing, and A&R development, delivering end-to-end solutions that connect artists with fans and partners. I currently work as Marketing & Brand Consultant (Independent), blending brand strategy, content, and creative direction for music, culture and lifestyle projects. Based in Brussels with a remote-first approach, I’m open to hybrid EU/UK/CH opportunities.

Marvin-Axel Akichi

Music Producer, Brand Strategist, Creative Director, +3

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I am a marketing and creative leader with 10+ years of experience building brands and launching projects across Europe, from major campaigns at Universal Music France to independent labels and hubs. I specialize in brand strategy, content creation, digital marketing, and A&R development, delivering end-to-end solutions that connect artists with fans and partners. I currently work as Marketing & Brand Consultant (Independent), blending brand strategy, content, and creative direction for music, culture and lifestyle projects. Based in Brussels with a remote-first approach, I’m open to hybrid EU/UK/CH opportunities.…I am a marketing and creative leader with 10+ years of experience building brands and launching projects across Europe, from major campaigns at Universal Music France to independent labels and hubs. I specialize in brand strategy, content creation, digital marketing, and A&R development, delivering end-to-end solutions that connect artists with fans and partners. I currently work as Marketing & Brand Consultant (Independent), blending brand strategy, content, and creative direction for music, culture and lifestyle projects. Based in Brussels with a remote-first approach, I’m open to hybrid EU/UK/CH opportunities.

Available to hire

I am a marketing and creative leader with 10+ years of experience building brands and launching projects across Europe, from major campaigns at Universal Music France to independent labels and hubs. I specialize in brand strategy, content creation, digital marketing, and A&R development, delivering end-to-end solutions that connect artists with fans and partners.

I currently work as Marketing & Brand Consultant (Independent), blending brand strategy, content, and creative direction for music, culture and lifestyle projects. Based in Brussels with a remote-first approach, I’m open to hybrid EU/UK/CH opportunities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

English

Fluent

Dutch

Intermediate

Work Experience

Digital Marketing Manager at Deepki

September 1, 2014 - September 1, 2015

Developed digital marketing strategies and website optimization. Executed targeted advertising campaigns, tracked performance and analyzed data. Built and maintained online partnerships with major accounts including Engie and SNCF.

Digital Content Specialist at Universal Music France

September 1, 2015 - July 1, 2018

Produced mini-clips, music videos and digital content assets for major artist campaigns. Created newsletters, website visuals and full digital branding for artist releases. Ensured VEVO compliance and quality control for all video deliverables. Coordinated internal creative teams and external agencies from brief to final delivery.

Project Manager / A&R at Universal Music France

July 1, 2018 - February 1, 2022

Managed up to 7 simultaneous artist projects, coordinating planning, budgets and cross-functional teams across marketing, creative, legal, distribution and artist management. Contributed to campaigns generating 4+ billion cumulative streams across all platforms. Achieved multiple Gold, Platinum and Diamond-certified projects. Owned campaign budgets exceeding €1M per project, tracked ROI, streams and engagement.

Marketing & Brand Leader at Auguri Productions

March 1, 2022 - October 1, 2024

Led 360° marketing strategies for live tours and album releases across France and Europe. Designed go-to-market campaigns for concerts and cultural events with strong brand positioning. Negotiated media partnerships, sponsorship deals and influencer activations to maximize ROI. Facilitated internal workshops on communications strategy and cross-team project management.

Marketing & Brand Consultant at Freelance

January 1, 2025 - Present

Freelance brand strategy consulting for artists and creative projects in music, culture and lifestyle sectors.

Marketing & Creative Leader at Auguri Productions

March 1, 2022 - October 1, 2024

Digital Content Specialist at Universal Music France

September 1, 2014 - September 1, 2015

Produced mini-clips, music videos and digital content assets for major artist campaigns; created newsletters and visual assets for artist releases; ensured Vevo content compliance; coordinated internal creative teams and external agencies from brief to final delivery.

Marketing & Brand Creative Leader at Auguri Productions

March 1, 2022 - October 1, 2024

Marketing & A&R Manager at Auguri Productions

March 1, 2022 - October 1, 2024

Marketing & A&R Manager, Auguri Productions managed end-to-end marketing for live tours and album releases across France and Europe, overseeing 30+ events from club shows to arena productions. Designed campaigns with strong brand positioning, managing marketing budgets up to €200K per project. Negotiated media partnerships, sponsorship deals and influencer activations to maximize ROI. Contributed to A&R development and artistic direction for emerging artists on the roster. Facilitated internal workshops on communications strategy and cross-team project management.

Marketing & Brand Consultant at Independent / Freelance

January 1, 2025 - Present

Marketing & Brand Consultant providing brand strategy consulting for artists and creative projects in music, culture and lifestyle sectors. Built and operated Boulevard Haussmann Musiekkk, an independent label and creative hub, signing 2 artists and providing artist services to 10+ emerging talents, generating 5M+ streams in 2025. Supported independent entities in structuring and closing deals across distribution, partnerships and label services. Advised artists on brand positioning, audience development and digital strategy across TikTok, Instagram and YouTube. Built brand strategy, content, communications and creative direction from the first idea to market.