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From crafting major campaigns for retail and sports at VMLY&R and Wolf BCPP in Santiago de Chile to shaping the visual identity of Switzerland’s leading medical platform, ONEDOC, my journey as an Art Director has always been about storytelling. Now part of the Experience team at GYT since 2025, I specialize in BTL and creative production. I bridge the gap between digital strategy and physical reality, creating immersive brand activations that resonate. I thrive at the intersection of high-end design and large-scale event execution.…From crafting major campaigns for retail and sports at VMLY&R and Wolf BCPP in Santiago de Chile to shaping the visual identity of Switzerland’s leading medical platform, ONEDOC, my journey as an Art Director has always been about storytelling. Now part of the Experience team at GYT since 2025, I specialize in BTL and creative production. I bridge the gap between digital strategy and physical reality, creating immersive brand activations that resonate. I thrive at the intersection of high-end design and large-scale event execution.

Axel Marti

Art Director, Graphic Designer, Brand Designer, +3

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From crafting major campaigns for retail and sports at VMLY&R and Wolf BCPP in Santiago de Chile to shaping the visual identity of Switzerland’s leading medical platform, ONEDOC, my journey as an Art Director has always been about storytelling. Now part of the Experience team at GYT since 2025, I specialize in BTL and creative production. I bridge the gap between digital strategy and physical reality, creating immersive brand activations that resonate. I thrive at the intersection of high-end design and large-scale event execution.…From crafting major campaigns for retail and sports at VMLY&R and Wolf BCPP in Santiago de Chile to shaping the visual identity of Switzerland’s leading medical platform, ONEDOC, my journey as an Art Director has always been about storytelling. Now part of the Experience team at GYT since 2025, I specialize in BTL and creative production. I bridge the gap between digital strategy and physical reality, creating immersive brand activations that resonate. I thrive at the intersection of high-end design and large-scale event execution.

Available to hire

From crafting major campaigns for retail and sports at VMLY&R and Wolf BCPP in Santiago de Chile to shaping the visual identity of Switzerland’s leading medical platform, ONEDOC, my journey as an Art Director has always been about storytelling.

Now part of the Experience team at GYT since 2025, I specialize in BTL and creative production. I bridge the gap between digital strategy and physical reality, creating immersive brand activations that resonate. I thrive at the intersection of high-end design and large-scale event execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Infographic

Intermediate

Logo

Intermediate

Language

English

Fluent

French

Fluent

Spanish; Castilian

Fluent

Work Experience

Art Director (in-house) at OneDoc SA

January 31, 2025 - September 8, 2025

Developing visual concepts, creating designs for digital platforms and printed materials (social media, website, app, brochures, etc.), and providing design guidance to maintain brand consistency.

Senior Art Director at GYT Marketing Group

May 31, 2025 - Present

I led art direction and visual conceptualization for integrated digital and offline campaigns, driving the creative strategy behind high-stakes pitches and brand activations. My role spanned Trade Marketing and Experience projects, where I developed immersive visual assets and high-end mockups for major events. By leveraging professional design suites, I consistently delivered strategic key visuals and presentations that secured new business and ensured brand consistency across all touchpoints.

Art Director at VMLY&R Santiago

January 31, 2022 - January 30, 2025

-Creation of key visuals for 360° campaigns (TV, digital, print, social media) -Development of graphic content for social media, adapted to various formats and platforms -Supervision of production and post-production of advertising spots (including art direction during shoots) -Oversight of photo retouching for key visual assets -Active participation in creative brainstorming sessions for integrated campaigns -Collaboration in pitch processes, contributing with creative proposals and visual strategies for project presentations

Junior Art Director at Wolf BCPP

October 1, 2018 - May 20, 2019

-Design and development of key visuals for integrated 360° campaigns -Creation of tailored visual content for social media platforms -Adaptation of graphic assets for multiple formats and media -Supervision of audiovisual production and post-production processes -Oversight and quality control of photo retouching -Active participation in creative ideation sessions and campaign conceptualization

Trainee at Y&R (Prolam Y&R Trainee)

March 29, 2018 - October 28, 2018

Trainee supporting art direction and design production.