I’m Oumaima Ayachi and you can just call me Ouma ! ( exotic name i know ) Currently a Digital Marketing and Communication student at Bologna Business School with experience in brand marketing , social media strategy , ads and influencer management . I’ve worked in both B2B and B2C environments , planning campaigns , creating content and helping brands in a clearer way . What makes me stand out is my mix of analytical thinking and creative storytelling . I don’t just create content . I understand why it works, who it speaks to, and how it fits into a brand’s strategy. And if there’s a free table at your company, I’d love to bring my curiosity, creativity, and honest work ethic right to it.

Oumaima Ayachi

I’m Oumaima Ayachi and you can just call me Ouma ! ( exotic name i know ) Currently a Digital Marketing and Communication student at Bologna Business School with experience in brand marketing , social media strategy , ads and influencer management . I’ve worked in both B2B and B2C environments , planning campaigns , creating content and helping brands in a clearer way . What makes me stand out is my mix of analytical thinking and creative storytelling . I don’t just create content . I understand why it works, who it speaks to, and how it fits into a brand’s strategy. And if there’s a free table at your company, I’d love to bring my curiosity, creativity, and honest work ethic right to it.

Available to hire

I’m Oumaima Ayachi and you can just call me Ouma ! ( exotic name i know )
Currently a Digital Marketing and Communication student at Bologna Business School
with experience in brand marketing , social media strategy , ads and influencer management . I’ve worked in both B2B and B2C environments , planning campaigns , creating content and helping brands in a clearer way .
What makes me stand out is my mix of analytical thinking and creative storytelling .
I don’t just create content . I understand why it works, who it speaks to, and how it fits into a brand’s strategy.
And if there’s a free table at your company, I’d love to bring my curiosity, creativity, and honest work ethic right to it.

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Language

Arabic
Fluent
English
Fluent
Italian
Advanced
French
Advanced

Work Experience

Marketing / Digital Marketing Specialist at ASPORT NUTRITION
March 20, 2024 - September 20, 2025
Planned and executed monthly ad campaigns from product selection to creative development and influencer partnerships, resulting in a 20% increase in online sales.
Marketing / Brand Marketing Specialist at HPC GROUP (Plastics Manufacturing)
January 20, 2023 - January 20, 2024
Managed company pages and community interactions to strengthen employer visibility and engagement.
Social Media Manager at OSCAR RECRUITMENT (Human Resources)
January 1, 2022 - January 1, 2023
Oversaw recruitment campaigns and enhanced employer branding through corporate pages and community engagement.
Recruiter at Oscar Recruitment (Human Resources)
January 1, 2022 - January 1, 2023
Sourced candidates, coordinated interviews, and supported HR teams across Tunisia.
Marketing and Communications Coordinator at HPC Group
January 1, 2023 - January 1, 2024
Managed monthly campaigns, partnerships, events, and CRM-driven communications to enhance brand visibility.
Digital Marketing Specialist at ASPORT NUTRITION (Sports Nutrition)
March 1, 2024 - September 1, 2025
Led digital marketing initiatives, built gym and protein shop partnerships, and increased online sales.

Education

Master's in Digital Marketing and Communications at Bologna Business School
January 11, 2030 - December 6, 2025
Master’s in Digital Marketing and Communication at Bologna Business School
September 1, 2018 - June 1, 2021

Qualifications

Bachelor's in Business Administration
January 11, 2030 - December 6, 2025

Industry Experience

Professional Services, Media & Entertainment, Software & Internet, Retail, Education, Other