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Performance marketing and growth specialist focused on paid media for lead generation and e-commerce growth. Skilled in full-funnel strategy, campaign optimization, analytics, and conversion improvements across Meta, Google, and TikTok. Bridges data-driven insights with creative execution, including tracking setup (Pixel & CAPI), GA4/GTM reporting, and landing page + ad creative optimization. Also supports email automation and retention via Omnisend/Brevo.…Performance marketing and growth specialist focused on paid media for lead generation and e-commerce growth. Skilled in full-funnel strategy, campaign optimization, analytics, and conversion improvements across Meta, Google, and TikTok. Bridges data-driven insights with creative execution, including tracking setup (Pixel & CAPI), GA4/GTM reporting, and landing page + ad creative optimization. Also supports email automation and retention via Omnisend/Brevo.

Aya El Ouaardani

Performance Marketer, PPC Manager, Digital Marketer, +3

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Performance marketing and growth specialist focused on paid media for lead generation and e-commerce growth. Skilled in full-funnel strategy, campaign optimization, analytics, and conversion improvements across Meta, Google, and TikTok. Bridges data-driven insights with creative execution, including tracking setup (Pixel & CAPI), GA4/GTM reporting, and landing page + ad creative optimization. Also supports email automation and retention via Omnisend/Brevo.…Performance marketing and growth specialist focused on paid media for lead generation and e-commerce growth. Skilled in full-funnel strategy, campaign optimization, analytics, and conversion improvements across Meta, Google, and TikTok. Bridges data-driven insights with creative execution, including tracking setup (Pixel & CAPI), GA4/GTM reporting, and landing page + ad creative optimization. Also supports email automation and retention via Omnisend/Brevo.

Available to hire

Performance marketing and growth specialist focused on paid media for lead generation and e-commerce growth. Skilled in full-funnel strategy, campaign optimization, analytics, and conversion improvements across Meta, Google, and TikTok.

Bridges data-driven insights with creative execution, including tracking setup (Pixel & CAPI), GA4/GTM reporting, and landing page + ad creative optimization. Also supports email automation and retention via Omnisend/Brevo.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Work Experience

Performance Marketing & Paid Media Manager at Rhilane Marketing Digital

May 1, 2024 - Present

Managed paid advertising across Meta Ads, Google Ads, and TikTok Ads for lead generation, customer acquisition, and revenue growth. Built full-funnel strategies including campaign structures, audience segmentation, testing frameworks, and scaling plans for different business models. Owned growth strategy and funnel development for e-commerce platforms (Shopify/WordPress), defining positioning, customer journeys, offer strategy, and promotional calendars. Conducted performance analytics using GA4 and KPI frameworks with dashboards and monthly reporting using tools such as Looker Studio/Data Studio and Power BI. Set up conversion tracking via Pixel & CAPI and optimized conversion outcomes. Delivered creative strategy support (copywriting, ad concepts, UGC scripts/briefs) and collaborated with designers to produce performance-driven creatives. Implemented email campaigns and automated flows (Omnisend/Brevo) aligned with acquisition and retention goals, plus client consulting and budget/

Data Analyst at Marelli LLC

February 1, 2024 - May 1, 2024

Developed an analytical tool to improve responsiveness and reduce defects. Performed ETL processes from CSV files and analyzed data requirements. Built interactive dashboards using Power BI to support decision-making.