Available to hire
I’m Ayah Rouini, a creative and energetic digital manager and content strategist based in Algiers, Algeria. I plan campaigns, create graphic and social media content, and connect brand activations to digital communication—always with an eye for consistency, engagement, and results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Work Experience
Digital Manager | Approt+ Product Launch (campaign strategy) at APPROIT+ / Semoulerie Amour
August 1, 2026 - PresentDeveloped the launch strategy for Semoulerie Amour’s new product, Appport+. Built an integrated terrain + digital campaign plan aligned with client objectives and budget. Proposed games and on-ground activations designed to translate naturally into social media. Developed a social media strategy to connect physical activation with digital communication, coordinating campaign planning around client demands, budget, activations, and digital deliverables.
Digital Manager | Social Media & Campaigns Strategist at Moonin Corporation
February 1, 2026 - September 2, 2026Managed editorial calendars and social media content for brands including Semoulerie Amour, Happy Choco Happy, by Palmary, and Iris Algérie. Planned and executed campaigns, competitions, and game launches, including Happy’s Children’s Day campaign. Coordinated event activations and experiential marketing alongside digital campaign execution. Managed client briefs, requirements, feedback, approvals, and deliverables across accounts. Adapted trends, formats, and brand tone to align with each audience and campaign objective.
Digital Manager (Youth Entrepreneurship Conference campaign) at Youth Entrepreneurship Conference (event)
July 1, 2025 - September 1, 2025Led a two-month digital campaign covering pre-event, live-event, and post-event communication. Developed visual direction and multi-format content including promotions, teasers, interviews, and event coverage. Achieved 170% growth in reach, reaching 31K+ views, and grew the Instagram audience by 188% (+1.3K followers) organically.
Marketing Manager at BAWSALAM
December 1, 2023 - February 1, 2026Managed 6+ client accounts across different industries, audiences, and languages. Built editorial calendars and campaign plans, coordinating content from briefing through publication. Developed and supervised visual, video, motion, and written content across multiple brands. Coordinated the development and launch of interactive games and competitions to drive engagement. Adapted a YouTube business capsule into social-first content to support digital promotion of businesses in Syria.
Content Creator & Graphic Designer (Freelance) at Freelance
January 1, 2019 - PresentFreelanced graphic and content design services across medical, business, real estate, food, and charity/non-profit/education clients. Supported growth for business niches with branding and marketing design, including social and campaign assets for organizations such as Mielerie Mazouni (food), FMCG Al Baraka (charity), and Avanra Institute (education).
Education
Bachelor in Geology at University of Science and Technology Houari Boumediene
January 1, 2017 - January 1, 2020Digital Media / Visual / Video Editing Training at ProAdvance School
January 1, 2020 - January 1, 2023Motion Graphics / Graphic / Animation Training at ARTLANDS Studio
January 1, 2022 - January 1, 2023Youth Entrepreneurship Conference (led campaign) at University / Event
July 1, 2025 - September 1, 2025Qualifications
Industry Experience
Media & Entertainment, Education, Non-Profit Organization, Real Estate & Construction, Consumer Goods, Professional Services, Retail, Government, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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