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I am a Communications graduate with experience in social media marketing, public relations, and brand storytelling across live events and consumer-facing brands. In my current role as Social Media and Marketing Coordinator at Qahwa FM, I develop and execute content strategies, manage creator partnerships, analyze performance metrics, and create campaigns that have helped grow the brand's Instagram community to over 8,500 followers. My work has contributed to content that consistently reaches more than 16,000 views, with top-performing videos exceeding 2.3 million views. What sets me apart is my ability to connect digital marketing with real-world brand experiences. Through my work with Qahwa FM and Fashion Art Toronto, I have developed a strong understanding of how social media, public relations, influencer partnerships, and live events work together to build meaningful audience connections and strengthen brand awareness. I enjoy combining creativity with data to develop strategies that are both engaging and results-driven. Although my experience has primarily been in the fashion, lifestyle, and cultural sectors, I am excited by the opportunity to apply my skills to a new industry. I am a quick learner who enjoys understanding new audiences and translating business goals into creative social media strategies. I believe my experience growing online communities, analyzing performance, and creating authentic brand experiences would allow me to make a meaningful contribution to your team.…I am a Communications graduate with experience in social media marketing, public relations, and brand storytelling across live events and consumer-facing brands. In my current role as Social Media and Marketing Coordinator at Qahwa FM, I develop and execute content strategies, manage creator partnerships, analyze performance metrics, and create campaigns that have helped grow the brand's Instagram community to over 8,500 followers. My work has contributed to content that consistently reaches more than 16,000 views, with top-performing videos exceeding 2.3 million views. What sets me apart is my ability to connect digital marketing with real-world brand experiences. Through my work with Qahwa FM and Fashion Art Toronto, I have developed a strong understanding of how social media, public relations, influencer partnerships, and live events work together to build meaningful audience connections and strengthen brand awareness. I enjoy combining creativity with data to develop strategies that are both engaging and results-driven. Although my experience has primarily been in the fashion, lifestyle, and cultural sectors, I am excited by the opportunity to apply my skills to a new industry. I am a quick learner who enjoys understanding new audiences and translating business goals into creative social media strategies. I believe my experience growing online communities, analyzing performance, and creating authentic brand experiences would allow me to make a meaningful contribution to your team.

Aya Ijam

Social Media Manager, Digital Marketer, PR Freelancer, +2

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I am a Communications graduate with experience in social media marketing, public relations, and brand storytelling across live events and consumer-facing brands. In my current role as Social Media and Marketing Coordinator at Qahwa FM, I develop and execute content strategies, manage creator partnerships, analyze performance metrics, and create campaigns that have helped grow the brand's Instagram community to over 8,500 followers. My work has contributed to content that consistently reaches more than 16,000 views, with top-performing videos exceeding 2.3 million views. What sets me apart is my ability to connect digital marketing with real-world brand experiences. Through my work with Qahwa FM and Fashion Art Toronto, I have developed a strong understanding of how social media, public relations, influencer partnerships, and live events work together to build meaningful audience connections and strengthen brand awareness. I enjoy combining creativity with data to develop strategies that are both engaging and results-driven. Although my experience has primarily been in the fashion, lifestyle, and cultural sectors, I am excited by the opportunity to apply my skills to a new industry. I am a quick learner who enjoys understanding new audiences and translating business goals into creative social media strategies. I believe my experience growing online communities, analyzing performance, and creating authentic brand experiences would allow me to make a meaningful contribution to your team.…I am a Communications graduate with experience in social media marketing, public relations, and brand storytelling across live events and consumer-facing brands. In my current role as Social Media and Marketing Coordinator at Qahwa FM, I develop and execute content strategies, manage creator partnerships, analyze performance metrics, and create campaigns that have helped grow the brand's Instagram community to over 8,500 followers. My work has contributed to content that consistently reaches more than 16,000 views, with top-performing videos exceeding 2.3 million views. What sets me apart is my ability to connect digital marketing with real-world brand experiences. Through my work with Qahwa FM and Fashion Art Toronto, I have developed a strong understanding of how social media, public relations, influencer partnerships, and live events work together to build meaningful audience connections and strengthen brand awareness. I enjoy combining creativity with data to develop strategies that are both engaging and results-driven. Although my experience has primarily been in the fashion, lifestyle, and cultural sectors, I am excited by the opportunity to apply my skills to a new industry. I am a quick learner who enjoys understanding new audiences and translating business goals into creative social media strategies. I believe my experience growing online communities, analyzing performance, and creating authentic brand experiences would allow me to make a meaningful contribution to your team.

Available to hire

I am a Communications graduate with experience in social media marketing, public relations, and brand storytelling across live events and consumer-facing brands. In my current role as Social Media and Marketing Coordinator at Qahwa FM, I develop and execute content strategies, manage creator partnerships, analyze performance metrics, and create campaigns that have helped grow the brand’s Instagram community to over 8,500 followers. My work has contributed to content that consistently reaches more than 16,000 views, with top-performing videos exceeding 2.3 million views.

What sets me apart is my ability to connect digital marketing with real-world brand experiences. Through my work with Qahwa FM and Fashion Art Toronto, I have developed a strong understanding of how social media, public relations, influencer partnerships, and live events work together to build meaningful audience connections and strengthen brand awareness. I enjoy combining creativity with data to develop strategies that are both engaging and results-driven.

Although my experience has primarily been in the fashion, lifestyle, and cultural sectors, I am excited by the opportunity to apply my skills to a new industry. I am a quick learner who enjoys understanding new audiences and translating business goals into creative social media strategies. I believe my experience growing online communities, analyzing performance, and creating authentic brand experiences would allow me to make a meaningful contribution to your team.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Social Media & Marketing Coordinator at Qahwa FM

June 1, 2025 - Present

Developed and executed social media content strategies supporting six high-attendance cultural events; coordinated photographers, videographers, and creators to deliver engaging content before, during, and after each event. Helped grow Qahwa FM’s Instagram community to over 8,500 followers within one year through strategic content planning, event marketing, and trend-driven campaigns. Analyzed content performance, engagement metrics, and audience insights to optimize strategy, contributing to videos consistently reaching 16K+ views and top-performing content exceeding 2.3M views. Managed influencer and creator partnerships to increase campaign reach, drive event attendance, and strengthen community engagement across digital platforms. Designed branded social media assets and promotional graphics/merchandise in Canva to ensure a cohesive visual identity across marketing campaigns.

PR Coordinator at Fashion Art Toronto

September 1, 2024 - Present

Supported public relations initiatives for Fashion Art Toronto Fashion Week by coordinating media, VIP, sponsors, influencers, and guest relations across runway presentations featuring 50+ designers and attracting 10,000+ attendees. Managed recruitment, onboarding, and communications for 100+ volunteers selected from a pool of 800+ applicants, overseeing scheduling and cross-department coordination to support smooth event execution. Collaborated with PR, production, and creative teams to coordinate media-facing experiences, guest communications, and front-of-house operations while ensuring show runways stayed on schedule. Served as a key liaison between PR, production, and guest experience teams, proactively resolving operational challenges to deliver a seamless brand experience for media, partners, and attendees.

Vice President of Operations at Business Entertainment Laurier (BEL)

September 1, 2023 - April 1, 2025

Contributed to the promotion of campus events for one of Laurier’s largest and most-followed student organizations, supporting cross-functional marketing initiatives that increased student engagement and event attendance. Managed operations for a 400-attendee fashion show, coordinating vendors, timelines, and a 60-member team while ensuring the event reflected the organization’s creative vision and brand.

Orientation Leader at Wilfrid Laurier University Students’ Union

September 1, 2022 - April 1, 2025

Helped shape the first campus experience for 4,000+ incoming students, contributing to large-scale programming designed to foster belonging, engagement, and community. Supported front-line operations across high-attendance campus events and concerts, coordinating logistics, accessibility, attendee experience, and crowd flow in fast-paced environments. Responded to real-time operational and safety needs to maintain seamless event experiences across large-scale programming. Oversaw ticketing, access control, and crowd management for concerts and live events serving 4,000+ attendees.