Illustration Packaging for Simply Nuts

Illustrations created for the packaging of the plant-based cashew drink brand Simply Nuts.

The visual concept was inspired by the African origin of the cashews, where the ingredients are sourced. The illustrations feature a vibrant jungle landscape populated with animals native to the region, creating a playful narrative that connects the product to its natural roots.

Each flavor is represented through different animals and botanical elements, allowing the packaging to communicate both the product variety and the brand’s connection to nature. The artwork wraps around the carton packaging, creating a bold, immersive visual experience designed to stand out on retail shelves.

The project demonstrates how storytelling illustration can bring personality and authenticity to food packaging while maintaining a cohesive visual identity across multiple product variations.