Executed integrated paid campaigns on Google and Meta, optimizing lead funnels and retargeting to lower CPL. Spearheaded student acquisition through admission webinars, SEO-driven content strategies, and influencer ambassador programs.

Content & Social Media Specialist at KPM

January 1, 2023 - January 1, 2025

Managed performance marketing and content for 42 properties, utilizing SEO and paid ads to generate high-quality leads. Developed ORM and Video Marketing strategies to enhance brand presence and organic traffic.

Creative Manager at Cyn efin Advertising, Ahmedabad

January 1, 2019 - January 1, 2023

Oversaw creative excellence in ad scripting and design while leading cross-channel ROI-driven media buying strategies. Mentored creative teams on performance marketing best practices and real-time data analysis using SEMrush and Google Analytics.

Junior Content Creator & Graphic Designer at Yories Media Private Limited

January 1, 2017 - January 1, 2019

Developed engaging educational stories for children, integrating text with visual graphics and animations.

Copywriting Intern at Red FM

January 1, 2016 - January 1, 2017

Assisted in crafting high-impact radio scripts and advertisements, collaborating with production teams and voice artists.

Creative Manager at Cynefin Advertising, Ahmedabad

January 1, 2019 - January 1, 2023

Creative excellence in ads scripting and design while leading cross-channel ROI-driven media buying strategies. Mentored creative teams on performance marketing best practices and real-time data analysis using SEMrush and Google Analytics.

Jr. Content Creator & Graphic Designer at Yories Media Private Limited

January 1, 2017 - January 1, 2019

Developed engaging educational stories for children, integrating text with visual graphics and animations.

Marketing Consultant at Trans Stadia University

January 1, 2023 - January 1, 2025

Contract-based role focusing on student acquisition through admission webinars, SEO-driven content strategies, and influencer ambassador programs. Spearheaded paid campaigns on Google and Meta, optimizing lead funnels and retargeting to lower CPL.