Senior Branding Associate at TAQA Water Solutions

Led two major corporate branding initiatives, developed comprehensive brand identity systems including visual guidelines, tone of voice, messaging framework, and brand governance standards. Directed brand activation across seven office locations and digital platforms serving more than 600 employees. Managed UX/UI direction and content structure for the company's new corporate website, improving usability and brand alignment. Planned and executed SEO and content optimization strategies to increase website visibility and search performance. Managed creative direction for corporate campaigns, digital communications, and marketing collateral. Led cross-functional collaboration between HR, Marketing, IT, and external agencies to ensure consistent brand adoption. Directed brand representation at global events including World Utility Congress and WETEX 2023. Oversaw the design and installation of branded hoardings across 33 sites. Reimagined social media visuals strategy, achieving a 90% incr

Freelance Designer & Content Creator at Dubai Cares

Delivered over 300 design deliverables including brochures, infographics, reports, and digital content for local and international initiatives. Designed full pavilion branding for Dubai Cares at EXPO 2020; contributed photography and on-site support across 6-month duration. Supported campaign rollouts with strategy-aligned content and visuals that improved online visibility and donor engagement. Collaborated on digital campaign planning, execution, and analytics review to improve ROI. Compiled detailed post-campaign reports and debrief decks used for executive presentations and funding recaps.