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I’m Ayd a Moharam, a marketing specialist based in Cairo, Egypt, with hands-on experience blending digital growth (B2B email automation, social media campaigns, and content strategy) with effective retail and in-store activation support. I enjoy turning strategy into measurable results by coordinating across teams and ensuring campaigns translate seamlessly from online engagement to real-world brand experiences. Across my roles, I’ve led integrated omnichannel promotions, managed content and workshop deliverables, and supported BTL executions such as display compliance, event coverage, and retail branch activations. I also bring a structured, data-aware approach—using tools like Apollo.io, HubSpot, and CRMs—to strengthen lead generation, improve performance tracking, and align marketing messaging with customer needs.…I’m Ayd a Moharam, a marketing specialist based in Cairo, Egypt, with hands-on experience blending digital growth (B2B email automation, social media campaigns, and content strategy) with effective retail and in-store activation support. I enjoy turning strategy into measurable results by coordinating across teams and ensuring campaigns translate seamlessly from online engagement to real-world brand experiences. Across my roles, I’ve led integrated omnichannel promotions, managed content and workshop deliverables, and supported BTL executions such as display compliance, event coverage, and retail branch activations. I also bring a structured, data-aware approach—using tools like Apollo.io, HubSpot, and CRMs—to strengthen lead generation, improve performance tracking, and align marketing messaging with customer needs.

Ayd a Moharam

Marketing Analyst, Marketing Automation Specialist, Social Media Manager, +2

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I’m Ayd a Moharam, a marketing specialist based in Cairo, Egypt, with hands-on experience blending digital growth (B2B email automation, social media campaigns, and content strategy) with effective retail and in-store activation support. I enjoy turning strategy into measurable results by coordinating across teams and ensuring campaigns translate seamlessly from online engagement to real-world brand experiences. Across my roles, I’ve led integrated omnichannel promotions, managed content and workshop deliverables, and supported BTL executions such as display compliance, event coverage, and retail branch activations. I also bring a structured, data-aware approach—using tools like Apollo.io, HubSpot, and CRMs—to strengthen lead generation, improve performance tracking, and align marketing messaging with customer needs.…I’m Ayd a Moharam, a marketing specialist based in Cairo, Egypt, with hands-on experience blending digital growth (B2B email automation, social media campaigns, and content strategy) with effective retail and in-store activation support. I enjoy turning strategy into measurable results by coordinating across teams and ensuring campaigns translate seamlessly from online engagement to real-world brand experiences. Across my roles, I’ve led integrated omnichannel promotions, managed content and workshop deliverables, and supported BTL executions such as display compliance, event coverage, and retail branch activations. I also bring a structured, data-aware approach—using tools like Apollo.io, HubSpot, and CRMs—to strengthen lead generation, improve performance tracking, and align marketing messaging with customer needs.

Available to hire

I’m Ayd a Moharam, a marketing specialist based in Cairo, Egypt, with hands-on experience blending digital growth (B2B email automation, social media campaigns, and content strategy) with effective retail and in-store activation support. I enjoy turning strategy into measurable results by coordinating across teams and ensuring campaigns translate seamlessly from online engagement to real-world brand experiences.

Across my roles, I’ve led integrated omnichannel promotions, managed content and workshop deliverables, and supported BTL executions such as display compliance, event coverage, and retail branch activations. I also bring a structured, data-aware approach—using tools like Apollo.io, HubSpot, and CRMs—to strengthen lead generation, improve performance tracking, and align marketing messaging with customer needs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

English

Advanced

French

Intermediate

Work Experience

Dynamic Integrated Marketing Specialist at SAWAP Parking Systems

September 1, 2025 - Present

Contribute to content creation and social media execution (writing, scriptwriting, photography/video editing), along with research and development tasks. Support workshop-related deliverables and marketing operations that connect brand visibility with activation efforts.

Content Creation Workshop Coordinator / Social Media Marketing Specialist (Alwan NGO Cover content creation) at Alwan NGO

May 20, 2025 - August 20, 2025

Owned end-to-end content production support including social media writing, scriptwriting, content and video editing, and photography/photo editing. Produced and managed social media assets while aligning them to the organization’s communication needs.

Marketing Intern at Accor Egypt Consultancy

March 1, 2025 - June 30, 2025

Provided on-site media coverage for corporate training events and client workshops. Created engaging marketing copy for website updates, social channels, and email newsletters. Conducted market research and competitor analysis to support overall brand positioning and messaging decisions. Contributed to event-related coordination and content preparation for consistent brand communication.

Marketing Specialist at The Pink Elephant Marketing (Retail BTL & Integrated Marketing)

July 1, 2024 - March 31, 2025

Developed and executed BTL marketing activities across retail branches, coordinating closely with Sales, Merchandising, CX, and Marketing teams to ensure campaign ROI. Managed in-store display execution and planogram compliance for new and renovated branches. Planned and launched multi-channel promotional campaigns by unifying digital content strategy with physical store activations, supported by market research and competitor benchmarking. Authored SOPs to integrate call center operations with mobile app and delivery systems to deliver a consistent omnichannel customer experience and support faster order fulfillment. Drove organic digital growth across LinkedIn/Facebook/Instagram, scaling total reach to 47.7K+ Facebook views, 8.2K+ Instagram views, and 21.6K+ impressions. Executed B2B email marketing sequences and targeted lead generation using Apollo.io, designed corporate visual assets using Canva & AI, and supported promotion of physical installation milestones by translating compl

Customer Service Representative (Teleperformance Egypt – Talabat account) at Teleperformance Egypt

January 1, 2023 - January 1, 2024

Handled customer inquiries and concerns via phone and email, resolving customer issues efficiently. Stayed informed about company products and services to provide accurate information. Assisted with placing orders, tracking orders, and processing returns or exchanges. Coordinated multi-party communications between customers, restaurant operators, and delivery riders to resolve operational bottlenecks according to standard protocols.

Vice Head / Marketing Assistant (Research & Proposals) at Helwan University Enactus

January 1, 2023 - December 31, 2024

Guided team members with market research, needs assessments, and feasibility studies for proposed projects. Collaborated with cross-functional teams to ideate and prototype solutions. Participated in proposal and application writing to support funded research projects and initiatives, including charting and cost structures. Achieved recognition through Enactus Helwan University’s performance in competitions.

Marketing Project Management Member at Enactus Helwan University

January 1, 2021 - December 31, 2022

Assisted with developing and defining projects through brainstorming and BMCS. Tracked project milestones and deliverables to ensure progress stayed on schedule and within scope. Maintained records of project activities, decisions, and outcomes for future reference and evaluation.