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Passionate UI/UX Designer experienced in shaping digital products across web, mobile, and software in gaming, retail, and enterprise. I focus on human centered design and aligning it with business goals, love building scalable design systems, and thrive on hands-on prototyping. Outside of work, I’m often behind a camera or exploring filmmaking — creativity drives me both in and out of work.…

Ahmed Kassem

UI Designer, UX Designer, 3D Designer, +1

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Passionate UI/UX Designer experienced in shaping digital products across web, mobile, and software in gaming, retail, and enterprise. I focus on human centered design and aligning it with business goals, love building scalable design systems, and thrive on hands-on prototyping. Outside of work, I’m often behind a camera or exploring filmmaking — creativity drives me both in and out of work.…

Available to hire

Passionate UI/UX Designer experienced in shaping digital products across web, mobile, and software in gaming, retail, and enterprise. I focus on human centered design and aligning it with business goals, love building scalable design systems, and thrive on hands-on prototyping. Outside of work, I’m often behind a camera or exploring filmmaking — creativity drives me both in and out of work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior UX Designer at Electronic Arts (EA)

June 1, 2025 - October 11, 2025

Designed tools used by 1,000+ game developers worldwide as part of the Frostbite engine team. Created user flows, wireframes, high-fidelity UI, and interactive prototypes for Cinematics, Physics, and AI. Gathered user feedback to guide iteration and contributed to ongoing improvements in the design system. Collaborated with cross-functional teams in Agile sprints to ensure real-world usability.

Senior Product Designer at Australia Post

September 1, 2021 - October 11, 2025

Led a UI refresh of an internal store management system used by thousands of staff nationwide within the Trusted Services Platform team. Conducted workshops and user research to uncover staff needs, then delivered high-fidelity mock-ups, user flows, and system updates. Collaborated closely with developers and stakeholders while expanding the design system to ensure scalability and accessibility.

UX Designer at Officeworks

March 1, 2021 - October 11, 2025

Redesigned the online checkout experience, streamlining customer journeys and integrating platforms like React and Salesforce Commerce Cloud. Worked across supply chain, marketing, and engineering teams, balancing business needs with usability. Conducted user research and testing to validate flows, while supporting the design system for long-term scalability.

UX Designer at IT Worx

April 1, 2017 - October 11, 2025

Designed digital solutions for clients ranging from small businesses to government, including intranet portals and complex web/mobile apps. Led research, stakeholder interviews, and requirements gathering; translated insights into user journeys, prototypes, and high-fidelity interfaces, and supported developers and QA to ensure smooth implementation.