Ayelen Chen

Available to hire

I am a Senior Product Designer with 10+ years of experience designing digital products for SaaS platforms, fintech solutions, and complex web and mobile environments.

About

I am a Senior Product Designer with 10+ years of experience designing digital products for SaaS platforms, fintech solutions, and complex web and mobile environments. I specialize in simplifying workflows, designing scalable design systems, and creating user-centered experiences that align with business goals.

I lead end-to-end UX/UI initiatives and collaborate closely with product and engineering teams to deliver intuitive, efficient solutions. I thrive on turning ambiguity into structured design strategies, conducting user research and usability testing to identify friction points, and mentoring teams to raise the bar across projects.

  • 13 years' experience
  • Joined November 2023

Languages

  • Spanish; CastilianFluent
  • EnglishAdvanced
  • ChineseBeginner

Industry experience

  • Financial Services
  • Software & Internet
  • Healthcare
  • Professional Services

More experts in Valencia, Spain

Work experience· 4 roles

UX/UI Designer · Grid DynamicsMar 2024 – Present · 2 yrs 9 mos

Designing web and mobile SaaS experiences for enterprise products, simplifying complex workflows and improving operational efficiency. Defining UX flows, interaction patterns, and usability improvements in collaboration with product, engineering, and stakeholder teams. Conducting research and usability testing to identify friction points and inform product decisions.

UX Designer · BetterVetFeb 2023 – Oct 2023 · 9 mos

Redesigned web and mobile experiences for veterinary management workflows, improving usability for multi-pet users. Created and implemented a scalable design system to ensure consistency across platforms and accelerate product delivery. Improved information architecture and navigation, simplifying critical user tasks across booking and pet management flows.

UX/UI Lead · Poincenot Technology StudioOct 2015 – Feb 2023 · 7 yrs 5 mos

Led UX/UI initiatives for SaaS, fintech, and white-label platforms across banking, lending, and investment products. Managed and mentored a team of 5 designers, coordinating design execution across multiple simultaneous projects. Defined UX strategies, research plans, and usability testing initiatives to reduce friction in complex financial workflows. Created and maintained scalable design systems for multiple products and client implementations.

Senior Designer · Perf it Email MarketingJul 2012 – Oct 2015 · 3 yrs 4 mos

Education

Graphic Design Degree Diploma in Accessibility & Usability · Universidad de Buenos Aires (UBA) – FADU; UTN – Universidad Tecnológica Nacional2030 – 2026

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