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I am a Senior Product Designer with 10+ years of experience designing digital products for SaaS platforms, fintech solutions, and complex web and mobile environments. I specialize in simplifying workflows, designing scalable design systems, and creating user-centered experiences that align with business goals. I lead end-to-end UX/UI initiatives and collaborate closely with product and engineering teams to deliver intuitive, efficient solutions. I thrive on turning ambiguity into structured design strategies, conducting user research and usability testing to identify friction points, and mentoring teams to raise the bar across projects.…I am a Senior Product Designer with 10+ years of experience designing digital products for SaaS platforms, fintech solutions, and complex web and mobile environments. I specialize in simplifying workflows, designing scalable design systems, and creating user-centered experiences that align with business goals. I lead end-to-end UX/UI initiatives and collaborate closely with product and engineering teams to deliver intuitive, efficient solutions. I thrive on turning ambiguity into structured design strategies, conducting user research and usability testing to identify friction points, and mentoring teams to raise the bar across projects.

Ayelen Chen

UX Designer, Product Designer, UI Designer, +2

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I am a Senior Product Designer with 10+ years of experience designing digital products for SaaS platforms, fintech solutions, and complex web and mobile environments. I specialize in simplifying workflows, designing scalable design systems, and creating user-centered experiences that align with business goals. I lead end-to-end UX/UI initiatives and collaborate closely with product and engineering teams to deliver intuitive, efficient solutions. I thrive on turning ambiguity into structured design strategies, conducting user research and usability testing to identify friction points, and mentoring teams to raise the bar across projects.…I am a Senior Product Designer with 10+ years of experience designing digital products for SaaS platforms, fintech solutions, and complex web and mobile environments. I specialize in simplifying workflows, designing scalable design systems, and creating user-centered experiences that align with business goals. I lead end-to-end UX/UI initiatives and collaborate closely with product and engineering teams to deliver intuitive, efficient solutions. I thrive on turning ambiguity into structured design strategies, conducting user research and usability testing to identify friction points, and mentoring teams to raise the bar across projects.

Available to hire

I am a Senior Product Designer with 10+ years of experience designing digital products for SaaS platforms, fintech solutions, and complex web and mobile environments. I specialize in simplifying workflows, designing scalable design systems, and creating user-centered experiences that align with business goals.

I lead end-to-end UX/UI initiatives and collaborate closely with product and engineering teams to deliver intuitive, efficient solutions. I thrive on turning ambiguity into structured design strategies, conducting user research and usability testing to identify friction points, and mentoring teams to raise the bar across projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Chinese

Beginner

Work Experience

UX/UI Designer at Grid Dynamics

March 1, 2024 - Present

Designing web and mobile SaaS experiences for enterprise products, simplifying complex workflows and improving operational efficiency. Defining UX flows, interaction patterns, and usability improvements in collaboration with product, engineering, and stakeholder teams. Conducting research and usability testing to identify friction points and inform product decisions.

UX Designer at BetterVet

February 1, 2023 - October 1, 2023

Redesigned web and mobile experiences for veterinary management workflows, improving usability for multi-pet users. Created and implemented a scalable design system to ensure consistency across platforms and accelerate product delivery. Improved information architecture and navigation, simplifying critical user tasks across booking and pet management flows.

UX/UI Lead at Poincenot Technology Studio

October 1, 2015 - February 1, 2023

Led UX/UI initiatives for SaaS, fintech, and white-label platforms across banking, lending, and investment products. Managed and mentored a team of 5 designers, coordinating design execution across multiple simultaneous projects. Defined UX strategies, research plans, and usability testing initiatives to reduce friction in complex financial workflows. Created and maintained scalable design systems for multiple products and client implementations.

Senior Designer at Perf it Email Marketing

July 1, 2012 - October 1, 2015

Designed responsive email marketing templates and landing pages. Implemented HTML/CSS layouts and supported internal branding and communication materials.