I am a creative graphic designer with over seven years of experience in branding, digital marketing, and user-focused design. I have a proven track record of delivering visually engaging assets and intuitive interfaces that support business goals and drive audience engagement. My work mainly involves collaborating with clients and cross-functional teams in both local and international markets.…

AYESHA AHMED

I am a creative graphic designer with over seven years of experience in branding, digital marketing, and user-focused design. I have a proven track record of delivering visually engaging assets and intuitive interfaces that support business goals and drive audience engagement. My work mainly involves collaborating with clients and cross-functional teams in both local and international markets.…

Available to hire

I am a creative graphic designer with over seven years of experience in branding, digital marketing, and user-focused design. I have a proven track record of delivering visually engaging assets and intuitive interfaces that support business goals and drive audience engagement. My work mainly involves collaborating with clients and cross-functional teams in both local and international markets.

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Language

English
Fluent
Urdu
Fluent

Work Experience

Social Media Executive at Vibra Energy Ltd
February 1, 2026 - Present
Manage and execute social media strategy for a UK-based energy company across all key platforms. Create compelling content and deliver data-driven insights to optimize engagement. Collaborate with the UK team to ensure consistent brand voice and campaign delivery.
Social Media & Design Manager at Mehboob Flour & General Mills
April 1, 2023 - August 1, 2025
Responsible for creating and managing all design aspects across digital channels. Curated interactive visual content that increased audience interaction and strengthened brand presence on social media.
Social Media Executive at Vibra Energy Ltd
February 1, 2022 - Present
Managed and executed social media strategy for a UK-based energy company across all key platforms. Created compelling content and monitored performance metrics to optimize engagement and reach.
Graphic Designer at Self-Employed
June 1, 2021 - Present
Graphic Designer at Freelancer
June 1, 2021 - Present
Created visually engaging designs for branding, marketing, social media, and digital platforms. Designed UI/UX layouts focusing on usability, visual consistency, and user experience. Collaborated with clients to deliver customized design solutions on time and on brief.
Content Analyst at ATV Channel
June 1, 2016 - July 1, 2017
Completed and reviewed documentation to ensure accuracy and compliance, coordinating timely resolutions. Applied critical thinking to make informed decisions.

Education

Bachelor's in Communication & Media Studies at Fatima Jinnah Women University
January 1, 2013 - January 1, 2017

Qualifications

Fundamentals of Digital Marketing
January 11, 2030 - May 20, 2026
How to Build a Shopify Store Masterclass
January 11, 2030 - May 20, 2026

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Education, Energy & Utilities
    NOIRA | Visual Identity

    NOIRA | Visual Identity

    NOIRA Visual Identity

    NOIRA is a luxury women’s silk brand visual identity project designed to capture elegance, movement, and modern femininity through a refined and minimal visual language.

    Inspired by the fluidity of silk and cinematic noir aesthetics, the identity blends monochrome contrasts, sophisticated typography, and soft visual textures to create a premium and timeless brand experience. The overall direction was crafted to reflect confidence, grace, and understated luxury while maintaining a clean and modern aesthetic.

    The project focused on building a cohesive luxury identity system that translates seamlessly across branding, digital platforms, and social media presence.

    Project Highlights

    • Visual Identity Design
    • Luxury Brand Aesthetic Development
    • Social Media Design
    • UI/UX Design
    • Typography System
    • Brand Art Direction
    • Digital Brand Experience
    • Graphic Design & Visual Storytelling

    Creative Direction

    The visual identity was designed to feel:

    • Minimal yet premium
    • Elegant and modern
    • Soft, cinematic, and refined
    • Confident, feminine, and timeless
    • Visually fluid and sophisticated

    Every element of the brand was carefully designed to embody the movement and softness of pure silk while maintaining a bold luxury presence through minimal composition and high-end visual direction.

    My Role

    • Graphic Designer
    • Social Media Designer
    • UI/UX Designer
    • Brand Identity Designer

    Tools Used

    • Adobe Illustrator
    • Adobe Photoshop
    • Figma

    View Full Project

    Do'Not Cafe | Brand identity design

    Do’Not Café | Brand Identity Design

    Do'Not Café Brand Identity

    A bold and playful brand identity project created for Do’Not Café — a modern donut café concept built around the idea of “sweet temptation.”

    The brand combines edgy visual storytelling with a premium café aesthetic, using a strong red, black, and white color palette to create a memorable and high-impact identity. The concept was inspired by the idea of committing a “sweet sin,” leading to the slogan:

    “You just committed a sweet sin.”

    The project focused on creating a distinctive personality for the café through mascot design, typography, packaging, and visual branding elements that feel modern, rebellious, and visually engaging.

    Project Highlights

    • Brand Identity Design
    • Logo & Mascot Creation
    • Packaging Design
    • Visual Direction
    • Typography System
    • Social Media Branding
    • Café Brand Aesthetic Development

    Creative Direction

    The visual identity was designed to feel:

    • Bold and modern
    • Slightly edgy yet premium
    • Fun, youthful, and memorable
    • Strong enough for both digital and physical branding

    The devil-inspired mascot became the core visual element of the brand, helping create a recognizable and unique identity across packaging, merchandise, and promotional material.

    Tools Used

    • Adobe Illustrator
    • Adobe Photoshop

    View Full Project