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I create short-form, data-driven content across Instagram (primary), plus repurposed cuts for TikTok/YouTube Shorts. Recently, I launched and ran @nothinglikeperfectbodyy, designing Reels/carousels in Canva, editing in CapCut, writing hook-led captions/hashtags, and grew reach to 13k+ in the first month using IG Insights/Meta Business Suite to iterate. I also produced carousel series and stories for Enlightism, aligning to brand tone and improving saves/shares through clearer structure and CTAs. In student org roles (IDSA, HÖOK), I promoted events with posts/stories, handled DMs/comments, and built simple content calendars. Comfortable with trend research, scripting/voiceovers, subtitles, and basic A/B tests on hooks/thumbnails to lift retention.…I create short-form, data-driven content across Instagram (primary), plus repurposed cuts for TikTok/YouTube Shorts. Recently, I launched and ran @nothinglikeperfectbodyy, designing Reels/carousels in Canva, editing in CapCut, writing hook-led captions/hashtags, and grew reach to 13k+ in the first month using IG Insights/Meta Business Suite to iterate. I also produced carousel series and stories for Enlightism, aligning to brand tone and improving saves/shares through clearer structure and CTAs. In student org roles (IDSA, HÖOK), I promoted events with posts/stories, handled DMs/comments, and built simple content calendars. Comfortable with trend research, scripting/voiceovers, subtitles, and basic A/B tests on hooks/thumbnails to lift retention.

Ayesha Arshad

Content Creator, Copywriter, Content Strategist, +6

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I create short-form, data-driven content across Instagram (primary), plus repurposed cuts for TikTok/YouTube Shorts. Recently, I launched and ran @nothinglikeperfectbodyy, designing Reels/carousels in Canva, editing in CapCut, writing hook-led captions/hashtags, and grew reach to 13k+ in the first month using IG Insights/Meta Business Suite to iterate. I also produced carousel series and stories for Enlightism, aligning to brand tone and improving saves/shares through clearer structure and CTAs. In student org roles (IDSA, HÖOK), I promoted events with posts/stories, handled DMs/comments, and built simple content calendars. Comfortable with trend research, scripting/voiceovers, subtitles, and basic A/B tests on hooks/thumbnails to lift retention.…I create short-form, data-driven content across Instagram (primary), plus repurposed cuts for TikTok/YouTube Shorts. Recently, I launched and ran @nothinglikeperfectbodyy, designing Reels/carousels in Canva, editing in CapCut, writing hook-led captions/hashtags, and grew reach to 13k+ in the first month using IG Insights/Meta Business Suite to iterate. I also produced carousel series and stories for Enlightism, aligning to brand tone and improving saves/shares through clearer structure and CTAs. In student org roles (IDSA, HÖOK), I promoted events with posts/stories, handled DMs/comments, and built simple content calendars. Comfortable with trend research, scripting/voiceovers, subtitles, and basic A/B tests on hooks/thumbnails to lift retention.

Available to hire

I create short-form, data-driven content across Instagram (primary), plus repurposed cuts for TikTok/YouTube Shorts. Recently, I launched and ran @nothinglikeperfectbodyy, designing Reels/carousels in Canva, editing in CapCut, writing hook-led captions/hashtags, and grew reach to 13k+ in the first month using IG Insights/Meta Business Suite to iterate. I also produced carousel series and stories for Enlightism, aligning to brand tone and improving saves/shares through clearer structure and CTAs. In student org roles (IDSA, HÖOK), I promoted events with posts/stories, handled DMs/comments, and built simple content calendars. Comfortable with trend research, scripting/voiceovers, subtitles, and basic A/B tests on hooks/thumbnails to lift retention.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Content Creation & Digital Marketing Externship at Extern

June 30, 2024 - September 8, 2025

Produced 25+ social assets and 3 short email drafts, aligning with brand tone and weekly themes; kept trackers up to date. Assembled a one-page snapshot template (top posts, CTR proxy, next steps) for quick team updates.

Content Creation & Digital Marketing Externship at Extern

June 1, 2024 - September 8, 2025

Digital Marketing & Growth at Self-run Instagram (handle: nothinglikeperfectbodyy)

August 1, 2025 - Present

Planned and published 5–7 posts/week; reached 13k+ accounts in the first 30 days through consistent visuals and concise, benefits-led captions. Built a simple content calendar & asset library in Drive; maintained link docs, alt text, and post checklists to speed up delivery. Monitored post-performance (impressions, saves, profile visits) and iterated copy/hooks to improve engagement quality.

HR & PR Team Member at IDSA

February 1, 2025 - Present

Drafted event blurbs & posts, scheduled announcements, and responded to inbox queries within 24h; logged FAQs for reuse. Partnered with team leads on mini-campaigns (visual + copy + timing) and post-event wrap-ups.