I’m Ayesha Saddiqua, a multidisciplinary Graphic Designer and Creative Director with 7+ years of experience working with 80+ clients across fashion, beauty, hospitality, eCommerce, fitness, healthcare, and digital businesses. My expertise spans branding, visual identity, social media design, creative campaigns, marketing creatives, UI/UX, web design, and eCommerce visuals. I focus on creating refined, strategic, and memorable visual solutions that help brands communicate clearly and stand out in competitive markets. I’ve also led creative teams and managed end-to-end design direction, bringing both creative thinking and strong execution to every project.…

Ayesha Saddiqua

I’m Ayesha Saddiqua, a multidisciplinary Graphic Designer and Creative Director with 7+ years of experience working with 80+ clients across fashion, beauty, hospitality, eCommerce, fitness, healthcare, and digital businesses. My expertise spans branding, visual identity, social media design, creative campaigns, marketing creatives, UI/UX, web design, and eCommerce visuals. I focus on creating refined, strategic, and memorable visual solutions that help brands communicate clearly and stand out in competitive markets. I’ve also led creative teams and managed end-to-end design direction, bringing both creative thinking and strong execution to every project.…

Available to hire

I’m Ayesha Saddiqua, a multidisciplinary Graphic Designer and Creative Director with 7+ years of experience working with 80+ clients across fashion, beauty, hospitality, eCommerce, fitness, healthcare, and digital businesses. My expertise spans branding, visual identity, social media design, creative campaigns, marketing creatives, UI/UX, web design, and eCommerce visuals. I focus on creating refined, strategic, and memorable visual solutions that help brands communicate clearly and stand out in competitive markets. I’ve also led creative teams and managed end-to-end design direction, bringing both creative thinking and strong execution to every project.

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Work Experience

Creative Head at Digital Dost
June 1, 2023 - August 31, 2025
• Led the creative team and managed visual direction for 80+ client accounts. • Guided designers, reviewed creative work, and maintained quality and consistency across projects. • Oversaw branding, social media, marketing campaigns, and other creative deliverables. • Worked with marketing and account teams to turn client requirements into clear creative directions. • Integrated AI-assisted tools into the
Senior Graphics Designer at REDot Studio
March 1, 2023 - July 31, 2023
• Developed and executed social media marketing creatives for UFC Gym Pakistan, including standees, posters, social media content, and digital advertisements. • Created visual concepts and marketing materials based on campaign requirements and brand guidelines. • Worked on a variety of design projects for different clients, managing revisions and deadlines from concept to final delivery. • Collaborated with clients and internal teams to understand requirements and deliver effective visual solutions.
Graphics Designer - Intern at COMSATS University Sahiwal Software House
October 1, 2018 - January 31, 2019
• Designed user interfaces for educational and language-learning applications, along with engaging social media visuals. • Created visual content for digital platforms while maintaining consistency with project requirements and branding. • Gained hands-on experience in UI design, social media design, typography, layout, and visual communication.

Education

Bachelor's in Computer Science at COMSATS University Islamabad
February 7, 2019 - February 21, 2023
Core areas of Computer Science including Programming (OOP), Data Structures & Algorithms, Database Management Systems, Human-Computer Interaction, Operating Systems, Computer Networks, and Web/Application Development.
Intermediate in Computer Science at Punjab College
March 8, 2016 - August 14, 2018
Computer Science, Mathematics, Physics, Introduction to Programming, Basic Programming Concepts, and Problem Solving.
Graphic & web Designing at EVS Training Institute Lahore
August 8, 2018 - October 24, 2018
Graphic Design, Adobe Creative Suite (Photoshop & Illustrator), UI/UX Basics, Web Design, Typography, and Visual Communication.

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Other
    MYARBIT — Logo & Visual Identity

    A modern logo identity designed for MYARBIT, a digital platform operating within the crypto space.

    The objective was to create a visual mark that feels modern, confident, distinctive, and digitally relevant, while maintaining enough simplicity to remain recognizable across different applications and sizes.

    The identity was developed with a focus on clean geometry, visual balance, scalability, and strong brand recognition, allowing the logo to work effectively across digital platforms, social media, marketing materials, and other brand touchpoints.

    Services: Logo Design, Brand Identity, Visual Direction
    Industry: Crypto / Digital