I am a dedicated Content Marketing Specialist with a proven track record at Litera Publishing House, driving brand visibility through strategic, multi-channel campaigns and audience engagement. I blend creativity with data-driven strategy to deliver impactful campaigns that expand reach, strengthen brand identity, and foster meaningful partnerships. I thrive in cross-functional teams, delivering high-quality content and campaigns on time while mentoring colleagues to grow professionally and contribute to a collaborative, creative culture.…

MARIA -AYLIN GHELA

I am a dedicated Content Marketing Specialist with a proven track record at Litera Publishing House, driving brand visibility through strategic, multi-channel campaigns and audience engagement. I blend creativity with data-driven strategy to deliver impactful campaigns that expand reach, strengthen brand identity, and foster meaningful partnerships. I thrive in cross-functional teams, delivering high-quality content and campaigns on time while mentoring colleagues to grow professionally and contribute to a collaborative, creative culture.…

Available to hire

I am a dedicated Content Marketing Specialist with a proven track record at Litera Publishing House, driving brand visibility through strategic, multi-channel campaigns and audience engagement. I blend creativity with data-driven strategy to deliver impactful campaigns that expand reach, strengthen brand identity, and foster meaningful partnerships.

I thrive in cross-functional teams, delivering high-quality content and campaigns on time while mentoring colleagues to grow professionally and contribute to a collaborative, creative culture.

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Language

Romanian, Moldavian, Moldovan
Fluent
English
Advanced
French
Advanced
Italian
Intermediate
German
Intermediate
Latin
Advanced

Work Experience

Content Marketing Specialist at Grup Editorial Litera
February 1, 2022 - Present
Developed and executed multi-channel content marketing campaigns across TikTok, Facebook, Instagram, YouTube, and LinkedIn to boost audience engagement. Planned and managed over 60 events in four years, strengthening brand visibility and partnerships with key stakeholders. Led cross-functional teams to deliver projects ahead of deadlines. Implemented SEO-driven content strategies that increased organic reach and website traffic by 83% (e.g., Black Friday campaigns). Built and maintained client and partner relationships, securing repeat collaborations. Oversaw end-to-end content production for print and digital, and mentored junior team members to foster growth and a collaborative, creative culture.
Marketing Assistant at Funky Citizens NGO
September 1, 2021 - February 1, 2022
Produced creative storytelling content to elevate brand positioning among civic audiences and partners. Analyzed campaign performance with data and analytics tools to optimize strategies. Assisted in planning and executing awareness events and marketing initiatives.

Education

Master’s Degree in Communication & Public Relations (Marketing) at University of Bucharest
January 11, 2030 - January 1, 2025
Bachelor’s Degree in Classical Philology (Latin & Ancient Greek) at University of Bucharest
January 11, 2030 - January 1, 2023

Qualifications

Teaching Certification for Pre-University Education (Bachelor-level Pedagogical Training)
January 11, 2030 - January 1, 2023
Cambridge English Certificate, C1 level
January 11, 2030 - January 1, 2019
First Aid Certification
January 11, 2030 - January 1, 2019

Industry Experience

Media & Entertainment, Non-Profit Organization, Education, Professional Services