Designed and developed visual identities for clients across various industries; created engaging social media content aligned with brand guidelines; produced print materials (business cards, brochures) and marketing assets; collaborated with team members to deliver creative concepts and campaigns; managed multiple design projects and deadlines; created 3D product visualizations for packaging and marketing campaigns; adapted brand assets across print, digital, signage, and social media.

Brand Designer (Freelance) at Self-employed

January 1, 2019 - Present

Managed end-to-end brand identity projects for remote and international clients, including brief intake, concept development, design execution, and final guidelines delivery. Developed brand identities for beauty, F&B, architecture, and tech sectors; produced logos, visual systems, print collateral, packaging, social media design kits, and 3D visuals.

Education

Diploma Technicien Specialized — Graphic Design (Infographie) at OFPPT, Morocco

January 11, 2030 - January 1, 2024

Self-Taught Graphic Design at Self-Taught

January 1, 2018 - May 19, 2026

English Studies at Ibn Tofail University

January 11, 2030 - May 19, 2026

Qualifications

Bac +2 qualification in content production, visual design, and digital arts

January 11, 2030 - May 19, 2026

Industry Experience

Real Estate & Construction, Software & Internet, Media & Entertainment, Professional Services, Retail

ADHD Energy Drink Minimal, Powerful Packaging Design

ADHD Energy Drink is made for the relentless the people who never hit pause. It’s designed to power up both body and mind, helping individuals stay sharp, energetic, and ahead of the curve. The brand’s mission is to ignite focus and unstoppable drive, standing out as the ultimate fuel for modern hustlers. ADHD Energy Drink’s digital presence is all about fast, raw, and adrenaline-fueled storytelling. Expect high-octane visuals, short motivational lines, and content aimed at creators, athletes, and dreamers who thrive under pressure.…ADHD Energy Drink is made for the relentless the people who never hit pause. It’s designed to power up both body and mind, helping individuals stay sharp, energetic, and ahead of the curve. The brand’s mission is to ignite focus and unstoppable drive, standing out as the ultimate fuel for modern hustlers. ADHD Energy Drink’s digital presence is all about fast, raw, and adrenaline-fueled storytelling. Expect high-octane visuals, short motivational lines, and content aimed at creators, athletes, and dreamers who thrive under pressure.

Brand DesignerGraphic DesignerLogo Designer

Shaping a Premium Brand for a New Era of Beauty

Lunaria is a premium cosmetic brand inspired by elegance, timeless beauty, and the luminous qualities of the moon. The goal was to create a visual identity that feels refined, minimal, and instantly recognizable in a crowded beauty market. In a saturated cosmetic industry, many brands rely on fleeting trends. Lunaria needed an identity that: Stands out as premium and timeless Builds trust and exclusivity Reflects a celestial, radiant essence The solution We designed a bold yet minimal wordmark, paired with a refined star symbol that reflects both luxury and luminosity. The geometric letterforms balance modernity with elegance, while the star detail adds a unique signature that enhances memorability.…Lunaria is a premium cosmetic brand inspired by elegance, timeless beauty, and the luminous qualities of the moon. The goal was to create a visual identity that feels refined, minimal, and instantly recognizable in a crowded beauty market. In a saturated cosmetic industry, many brands rely on fleeting trends. Lunaria needed an identity that: Stands out as premium and timeless Builds trust and exclusivity Reflects a celestial, radiant essence The solution We designed a bold yet minimal wordmark, paired with a refined star symbol that reflects both luxury and luminosity. The geometric letterforms balance modernity with elegance, while the star detail adds a unique signature that enhances memorability.

Brand DesignerBrand Strategist