Ayoub Benhamouche

Founder at Seyru Studio

Founded and manage a creative design studio, overseeing all aspects of operations, client acquisition, and project execution. Implemented strategic workflows to ensure consistent growth and high client satisfaction. Achievements: Secured first three clients within the first month and built a scalable project workflow to ensure consistent delivery and client satisfaction.

Lead UI/UX Designer at Persoluxe

Led end-to-end UX/UI design for web and mobile products in a SaaS environment, ensuring alignment with business objectives and user needs. Designed and maintained modular design systems, enabling scalable UI solutions across multiple squads. Collaborated closely with PMs, engineers, and QA to define problem statements, propose solutions, and iterate based on technical constraints and user feedback. Prototyped high-fidelity interactions in Figma and Framer, validating concepts with users and stakeholders to drive measurable improvements in engagement and usability. Contributed to information architecture optimization across design platforms, improving workflow efficiency and design consistency.

Freelance UI/UX Designer at Freelance / Independent Designer

Delivered 30+ web and mobile applications for SMEs and startups worldwide, focusing on SaaS and platform-based solutions. Applied data-driven, user-centered design principles to enhance usability, increase conversion, and optimize user journeys. Developed wireframes, interactive prototypes, and modular UI components to accelerate handoff and implementation by engineering teams.

Lead UI/UX Designer at Persoluxe Toulouse

Led end-to-end UX/UI design for web and mobile products in a SaaS environment, ensuring alignment with business objectives and user needs. Designed and maintained modular design systems to enable scalable UI solutions across multiple squads. Collaborated closely with PMs, engineers, and QA to define problem statements, propose solutions, and iterate based on technical constraints and user feedback. Prototyped high-fidelity interactions in Figma and Framer, validating concepts with users and stakeholders to drive measurable improvements in engagement and usability. Contributed to information architecture optimization across design platforms, improving workflow efficiency and design consistency.

UX/UI Designer at Freelance (Annaba, Algeria)

Delivered 30+ web and mobile applications for SMEs and startups worldwide, focusing on SaaS and platform-based solutions. Applied data-driven, user-centered design principles to enhance usability, increase conversion, and optimize user journeys. Developed wireframes, interactive prototypes, and modular UI components to accelerate handoff and implementation by engineering teams.

UI/UX Designer at Persoluxe

Owned full product design lifecycle for SaaS dashboards serving 5,000+ active users, shipping weekly features aligned with roadmap priorities. Built and governed a modular Figma design system (tokens, components, documentation), cutting engineering handoff time by 40% and eliminating UI inconsistencies. Conducted usability testing and analytics reviews improving task completion by 23% and reducing support tickets by 15%. Facilitated cross-functional workshops with PMs, engineers, and stakeholders, accelerating decision-making and reducing design rework by 30%. Mentored 2 junior designers, cutting onboarding time by 50% and raising output to senior delivery standards.

Founder & Product Designer at Seyru Studio

Founded and scaled a boutique design studio to 8+ active SaaS and fintech clients in its first year, achieving 30-45% faster project delivery through repeatable design processes. Built scalable component libraries and design systems that reduced per-client development time by 25%. Led end-to-end UX delivery from discovery workshops through to production-ready Figma specs and QA. Mentored emerging designers and defined studio-wide quality standards, maintaining 100% client retention in year one.