Marketing and content production professional with 8 years of experience delivering digital campaigns, B2B marketing strategy, event coordination, and media production across different sectors. Proven ability to manage full campaign lifecycles from content creation and social media to performance analysis and partner communications. Trilingual in English, French and Arabic with a track record of serving multilingual and international audiences across three continents. Based in The Hague.

Ayoub El Issmaeli

Marketing and content production professional with 8 years of experience delivering digital campaigns, B2B marketing strategy, event coordination, and media production across different sectors. Proven ability to manage full campaign lifecycles from content creation and social media to performance analysis and partner communications. Trilingual in English, French and Arabic with a track record of serving multilingual and international audiences across three continents. Based in The Hague.

Available to hire

Marketing and content production professional with 8 years of experience delivering digital campaigns, B2B marketing strategy, event coordination, and media production across different sectors. Proven ability to manage full campaign lifecycles from content creation and social media to performance analysis and partner communications.

Trilingual in English, French and Arabic with a track record of serving multilingual and international audiences across three continents. Based in The Hague.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
French
Advanced
Arabic
Advanced

Work Experience

Marketing Manager at Green Open Lab — Tech Startup Catalyst
January 1, 2022 - January 1, 2023
Owned end-to-end marketing strategy and led a team of designers and developers to unify branding across 5 company websites, improving SEO and user engagement. Led social media campaigns achieving consistent monthly organic reach of 100K+ users. Coordinated and promoted 15+ branded events, contributing directly to 4 new B2B partnerships. Built performance dashboards and adjusted strategy monthly based on KPI data.
Communication & Content Coordinator at SAMA Organization — Non-Profit Communications & Content
January 1, 2021 - January 1, 2022
Produced multilingual multimedia content for awareness campaigns aligned with organizational and donor communication goals. Managed social media channels and improved engagement through consistent Arabic and French storytelling.
Marketing Specialist at Storyline — Media Production Agency
January 1, 2017 - January 1, 2020
Developed and executed content-driven digital campaigns for national projects in tourism and sports. Grew Instagram audience by 40% and increased Facebook engagement rate by 70% through data-informed publishing schedules and active community management. Produced photo and video assets for online promotion, press coverage, and event documentation. Delivered monthly performance reports to senior management using GA4 and Meta Business Suite.
Marketing & Content Production — Short-term Contracts at AlternMaro c (Engineering & IT) / EFE Maroc (NGO)
January 1, 2016 - January 1, 2020
Produced corporate interviews, recruitment videos, and CMS-managed content libraries using Adobe Creative Cloud and Final Cut Pro. Co-founded a digital production agency, directing creation of branded content, client case studies, and promotional media assets for a growing B2B portfolio. Implemented Zoho CRM to structure the sales pipeline and client follow-up process, growing the client base by 35% over three years. Drove a 40% increase in net revenue through new account acquisition, upselling, and long-term partnership development. Handled complex multilingual customer queries for a European energy provider, maintaining a 4.6/5 customer satisfaction score and consistently exceeding monthly sales KPIs. Onboarded and coached new hires on CRM best practices and client communications standards.
Independent Marketing & Media Production Consultant
January 1, 2016 - January 1, 2026
Developed and executed content-driven digital campaigns for clients across Morocco and remotely, supporting multiple sectors including media production, tech, non-profit, tourism, and sports. Created photo and video assets for online promotion, press coverage, and event documentation. Delivered data-informed publishing and community management to grow social audiences and improve engagement. Produced monthly performance reporting using GA4 and Meta Business Suite where applicable, supporting senior management with insights and recommendations.

Education

Master's in Management & Business Administration at National School of Commerce and Management (ENCG)
January 1, 2020 - January 1, 2025

Qualifications

Google Digital Marketing & E-commerce (Google certifications)
January 11, 2030 - July 24, 2026
HubSpot Email Marketing Certification
January 11, 2030 - July 24, 2026
HubSpot Content Marketing Certification
January 11, 2030 - July 24, 2026
Google Ads Certification
January 11, 2030 - July 24, 2026
Google Ads Creative Certification
January 11, 2030 - July 24, 2026

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Travel & Hospitality, Professional Services, Software & Internet