Available to hire
I am Ayshan Ahmadova, a multidisciplinary Product Designer with expertise in UX research, interaction design, and responsive UI systems. I deliver digital solutions that balance user needs with business goals.
I am skilled in creating scalable design systems, wireframes, and high-fidelity prototypes using Figma, Adobe XD, Sketch, and HTML/CSS. I advocate for mobile-first, accessibility, and information architecture to ensure seamless user flows and strong engagement.
Experience Level
Language
English
Advanced
Turkish
Fluent
Azerbaijani
Fluent
Work Experience
Product Designer at Safavy LLC
November 1, 2024 - PresentConducting a complete redesign of the company’s website to enhance usability and visual appeal and creating wireframes, prototypes, and high-fidelity UI designs using Figma. Improving user experience (UX) and interface (UI) design based on user research and best practices and ensuring a consistent design system across all website pages. Collaborating closely with developers, product managers, and stakeholders to ensure seamless design implementation. Facilitated usability testing sessions to analyze user behavior, uncover challenges, and refine design solutions for an enhanced user experience.
UX Researcher at Safavy LLC
November 1, 2024 - July 15, 2025Designed and executed qualitative and quantitative user research methodologies, including interviews, usability tests, surveys, and focus groups, to gather actionable insights. Conducted competitive analysis and benchmarking to position the product effectively within the market. Performed heuristic evaluations to identify usability issues and provide recommendations for product improvement.
UX/UI Designer Intern at Wish to Wear
February 28, 2025 - July 15, 2025Focused on creating responsive designs, ensuring optimal functionality and visual consistency across various devices and screen sizes. Worked on the redesign of the W2W eCommerce platform, enhancing both the website and app user interface.
Product Designer at Safavy LLC
November 1, 2024 - PresentSynthesized user behavior insights from contextual inquiries, diary studies, and surveys, reducing onboarding confusion and driving higher product adoption. Conducted wireframe and tree testing, followed by affinity mapping and thematic analysis, which improved task flow efficiency and reduced user error rates. Accelerated research-to-implementation cycles by developing structured research briefs, facilitating UX workshops, and aligning research roadmaps with ongoing agile discovery. Increased conversion rates and reduced navigation drop-offs by applying data-driven insights from A/B testing, card sorting, and Google Analytics to restructure user flows and improve accessibility. Refined product–market alignment by generating hypotheses, conducting stakeholder interviews, and presenting competitive analysis findings through compelling insight storytelling and cross-functional collaboration.
UX Researcher at Safavy LLC
November 1, 2024 - August 25, 2025Strengthened mobile engagement and avoided bounce rates by creating adaptive layouts using mobile-first design principles, responsive visual systems, and interaction design tailored for varied screen sizes. Intensified task completion and elevated user satisfaction scores by redesigning the W2W eCommerce platform’s interface, enhancing usability through task flow optimization, journey mapping, and intuitive UI structure. Shortened project delivery timelines and improved design consistency across touchpoints by developing scalable design systems and high-fidelity prototypes using Figma, reinforced through structured feedback incorporation and iterative collaboration cycles. Enhanced feature discoverability and improved retention metrics via heuristic evaluations, competitor analysis, and wireframing sessions integrated into agile workflows within cross-functional Scrum teams and client-facing review loops.
UX/UI Designer at W2W
February 1, 2025 - August 25, 2025Redesigned the company’s main web platform by refining information architecture and mapping user journeys, which improved navigation clarity and increased task completion rates during usability testing. Implemented mobile-first responsive interfaces and accessibility-compliant layouts (HTML/CSS, Figma), leading to higher mobile engagement and a significant drop in bounce rates post-launch. Built a cohesive design system with scalable UI components, reducing developer handoff errors and accelerating iteration cycles through structured feedback and cross-functional collaboration. Conducted A/B testing and heuristic evaluations to refine interactive elements, aligning each feature update with KPIs and measurable UX metrics, which boosted overall user satisfaction. Developed interactive wireframes and motion-enhanced micro-interactions, applying color theory, typography standards, and animation principles to increase click-through rates and maintain brand consistency. Facilitated stakeho
Education
Masters in Project Management at Mykolas Romeris University
January 11, 2030 - August 25, 2025Bachelors in Computer Science at Azerbaijan State University of Economics
September 1, 2020 - July 1, 2024Advanced UX/UI Design Program at Matrix Academy Azerbaijan
May 1, 2024 - November 1, 2024Master's in Project Management at Mykolas Romeris University, Lithuania
January 11, 2030 - February 2, 2026Advanced UX/UI Design Program at Matrix Academy
May 1, 2024 - November 1, 2024Bachelor's in Computer Science at Azerbaijan State University of Economics
September 1, 2020 - July 1, 2024Qualifications
Advanced UX/UI Design Program
May 1, 2024 - November 30, 2024Awarded Highly Honoured Certification
UI / UX Design
January 1, 2024 - February 29, 2024User Research and Design / University of Minnesota
December 1, 2023 - January 31, 2024Industry Experience
Software & Internet, Retail, Professional Services, Media & Entertainment, Education
Experience Level
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