Ayshan Ahmadova

Focused on creating responsive designs, ensuring optimal functionality and visual consistency across various devices and screen sizes. Worked on the redesign of the W2W eCommerce platform, enhancing both the website and app user interface.

Redesigned the company’s main web platform by refining information architecture and mapping user journeys, which improved navigation clarity and increased task completion rates during usability testing. Implemented mobile-first responsive interfaces and accessibility-compliant layouts (HTML/CSS, Figma), leading to higher mobile engagement and a significant drop in bounce rates post-launch. Built a cohesive design system with scalable UI components, reducing developer handoff errors and accelerating iteration cycles through structured feedback and cross-functional collaboration. Conducted A/B testing and heuristic evaluations to refine interactive elements, aligning each feature update with KPIs and measurable UX metrics, which boosted overall user satisfaction. Developed interactive wireframes and motion-enhanced micro-interactions, applying color theory, typography standards, and animation principles to increase click-through rates and maintain brand consistency. Facilitated stakeho

Strengthened mobile engagement and avoided bounce rates by creating adaptive layouts using mobile-first design principles, responsive visual systems, and interaction design tailored for varied screen sizes. Intensified task completion and elevated user satisfaction scores by redesigning the W2W eCommerce platform’s interface, enhancing usability through task flow optimization, journey mapping, and intuitive UI structure. Shortened project delivery timelines and improved design consistency across touchpoints by developing scalable design systems and high-fidelity prototypes using Figma, reinforced through structured feedback incorporation and iterative collaboration cycles. Enhanced feature discoverability and improved retention metrics via heuristic evaluations, competitor analysis, and wireframing sessions integrated into agile workflows within cross-functional Scrum teams and client-facing review loops.