Available to hire
Psychology-driven content writer and social media manager with 4+ years of experience creating engaging content that builds trust and community. Known for audience psychology, storytelling, and repurposing long-form ideas into platform-native short content across social, email, and podcasts.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Virtual Assistant & Social Media Marketer at AR Groups - Abu Dhabi, United Arab Emirates
April 1, 2023 - PresentProvided administrative support across multiple business functions, managed customer enquiries and online communications, coordinated influencer outreach and partnership campaigns, and managed social media for the company’s garment division. Maintained business records and organised digital files.
Virtual Assistant & Social Media Marketer at AR Groups (Garment division), Abu Dhabi, United Arab Emirates
April 1, 2023 - PresentProvided administrative support across multiple business functions. Managed customer enquiries and online communications. Coordinated influencer outreach and partnership campaigns. Managed social media for the garment division. Maintained business records and organised digital files.
Virtual Assistant & Social Media Marketer at AR Groups - Abu Dhabi
April 1, 2023 - PresentProvided administrative support across business functions, managed customer enquiries and online communications, coordinated influencer outreach and partnership campaigns, and handled social media for the company’s garment division. Maintained business records and organised digital files.
Content Writer & Social Media Manager at Nikki Cassa
May 1, 2022 - February 1, 2026Developed and executed content strategies across Instagram, Facebook, TikTok, podcasts, and email newsletters. Wrote high-converting captions, carousel posts, blog content, promotional copy, and newsletters. Repurposed long-form content into engaging short-form assets for multiple platforms. Planned monthly content calendars aligned with marketing goals, supported email marketing and lead generation, conducted market and trend research, and used engagement insights to adapt content strategy for performance.
Content Writer & Social Media Manager
May 1, 2022 - February 1, 2026Developed and executed content strategies across Instagram, Facebook, TikTok, podcasts, and email newsletters. Wrote high-converting captions, carousel posts, newsletters, blog content, and promotional copy. Repurposed long-form content into engaging short-form content for multiple platforms. Planned monthly content calendars aligned with marketing goals. Assisted with email marketing campaigns and lead generation. Conducted market and trend research, analysed content performance, and adapted strategy using engagement insights.
Content Writer & Social Media Manager at N/A
May 1, 2022 - February 1, 2026Developed and executed content strategies across Instagram, Facebook, TikTok, podcasts, and email newsletters. Wrote high-converting captions, carousel posts, newsletters, blog content, and promotional copy. Repurposed long-form content into short-form for multiple platforms, planned monthly content calendars, supported email marketing and lead generation, and conducted market/trend research. Analysed content performance and used engagement insights to adapt strategies.
Founder & Content Creator at Soft Healing Growth
January 1, 2022 - PresentCreated original psychology-based content focused on emotional wellbeing and personal growth. Built a community of 69,000+ followers and generated 5M+ page views in a 30-day period. Managed content planning, scheduling, analytics, and brand partnerships.
Education
Diploma in Modern Applied Psychology at The Academy of Modern Applied Psychology (Online), Sheik H Khalifa Bin Zayed Bangladesh Islamic School & College, UAE
January 1, 2024 - January 1, 2024Higher Secondary Certificate (HSC) at Sheik H Khalifa Bin Zayed Bangladesh Islamic School & College, UAE
January 11, 2030 - August 8, 2026Secondary School Certificate (SSC) at Sheik H Khalifa Bin Zayed Bangladesh Islamic School & College, UAE
January 11, 2030 - August 8, 2026Diploma in Modern Applied Psychology at The Academy of Modern Applied Psychology (Online) / Sheikh Khalif a Bin Zayed Bangladesh Islamia School & College
January 1, 2024 - January 1, 2024Higher Secondary Certificate (HSC) at Bangladesh Islamia School & College, UAE
January 11, 2030 - August 8, 2026Secondary School Certificate (SSC) at Bangladesh Islamia School & College, UAE
January 11, 2030 - August 8, 2026Diplomain Modern Applied Psychology at The Academy of Modern Applied Psychology (Bangladesh Islamia School & College), UAE
January 1, 2024 - January 1, 2024Qualifications
Diploma in Modern Applied Psychology
January 1, 2024 - January 1, 2024Higher Secondary Certificate (HSC)
January 11, 2030 - August 8, 2026Secondary School Certificate (SSC)
January 11, 2030 - August 8, 2026Industry Experience
Media & Entertainment, Education, Non-Profit Organization, Healthcare, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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