The Problem A marketing agency's lead automation between forms and the CRM was failing without warning. Some leads never reached the CRM, and nobody knew until clients complained. What I Did Traced the workflow step by step and found the points where data was being lost (invalid fields, API timeouts, mismatched data) Rebuilt the flow in Make and n8n with data validation before each step Added automatic retries for temporary API failures Added an error branch that alerts the team in Slack and email with details of what failed Created an execution log so every run can be checked Tools Used Make, n8n, HubSpot, GoHighLevel, webhooks, Slack The Result Lead data now flows reliably from forms into the CRM Temporary failures recover automatically Problems are flagged immediately instead of going unnoticed My Role Diagnosis, rebuild, error handling, testing, and documentation.
- AI Engineer
- Marketing Automation Specialist
- Programmer
- +2

