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I am a Marketing Automation and CRM leader with 9 years of experience, including 2+ years in a senior leadership role overseeing cross-functional teams. I specialize in driving B2B marketing operations, campaign automation, and pipeline contribution using Salesforce Marketing Cloud. My strengths include lead lifecycle management, process improvement, and performance tracking, with a track record of aligning marketing strategy with sales goals to optimize funnel performance. I mentor teams, evangelize data-driven marketing, and execute high-impact campaigns that deliver measurable revenue impact. I enjoy collaborating across functions to design omnichannel experiences, build scalable marketing programs, and shape go-to-market strategies that accelerate growth for technology and manufacturing brands. I thrive in fast-paced environments and value continuous learning, data insights, and thoughtful experimentation that elevates brand value and customer engagement.…I am a Marketing Automation and CRM leader with 9 years of experience, including 2+ years in a senior leadership role overseeing cross-functional teams. I specialize in driving B2B marketing operations, campaign automation, and pipeline contribution using Salesforce Marketing Cloud. My strengths include lead lifecycle management, process improvement, and performance tracking, with a track record of aligning marketing strategy with sales goals to optimize funnel performance. I mentor teams, evangelize data-driven marketing, and execute high-impact campaigns that deliver measurable revenue impact. I enjoy collaborating across functions to design omnichannel experiences, build scalable marketing programs, and shape go-to-market strategies that accelerate growth for technology and manufacturing brands. I thrive in fast-paced environments and value continuous learning, data insights, and thoughtful experimentation that elevates brand value and customer engagement.

Ayush B Hakre

Brand Designer, Brand Strategist, Product Designer, +7

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I am a Marketing Automation and CRM leader with 9 years of experience, including 2+ years in a senior leadership role overseeing cross-functional teams. I specialize in driving B2B marketing operations, campaign automation, and pipeline contribution using Salesforce Marketing Cloud. My strengths include lead lifecycle management, process improvement, and performance tracking, with a track record of aligning marketing strategy with sales goals to optimize funnel performance. I mentor teams, evangelize data-driven marketing, and execute high-impact campaigns that deliver measurable revenue impact. I enjoy collaborating across functions to design omnichannel experiences, build scalable marketing programs, and shape go-to-market strategies that accelerate growth for technology and manufacturing brands. I thrive in fast-paced environments and value continuous learning, data insights, and thoughtful experimentation that elevates brand value and customer engagement.…I am a Marketing Automation and CRM leader with 9 years of experience, including 2+ years in a senior leadership role overseeing cross-functional teams. I specialize in driving B2B marketing operations, campaign automation, and pipeline contribution using Salesforce Marketing Cloud. My strengths include lead lifecycle management, process improvement, and performance tracking, with a track record of aligning marketing strategy with sales goals to optimize funnel performance. I mentor teams, evangelize data-driven marketing, and execute high-impact campaigns that deliver measurable revenue impact. I enjoy collaborating across functions to design omnichannel experiences, build scalable marketing programs, and shape go-to-market strategies that accelerate growth for technology and manufacturing brands. I thrive in fast-paced environments and value continuous learning, data insights, and thoughtful experimentation that elevates brand value and customer engagement.

Available to hire

I am a Marketing Automation and CRM leader with 9 years of experience, including 2+ years in a senior leadership role overseeing cross-functional teams. I specialize in driving B2B marketing operations, campaign automation, and pipeline contribution using Salesforce Marketing Cloud. My strengths include lead lifecycle management, process improvement, and performance tracking, with a track record of aligning marketing strategy with sales goals to optimize funnel performance. I mentor teams, evangelize data-driven marketing, and execute high-impact campaigns that deliver measurable revenue impact.

I enjoy collaborating across functions to design omnichannel experiences, build scalable marketing programs, and shape go-to-market strategies that accelerate growth for technology and manufacturing brands. I thrive in fast-paced environments and value continuous learning, data insights, and thoughtful experimentation that elevates brand value and customer engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Team Lead – Marketing Manager at Capgemini Bengaluru

April 1, 2022 - Present

Lead sector and portfolio marketing for the Netherlands, creating content and executing omnichannel campaigns to drive sales for key accounts. Managed an 8-member agile team and designed an omnichannel brand strategy for CX Summit, achieving 520% contact base growth and €19M in potential revenue. Built automated customer journeys with Pardot and CRM systems, increasing email open rates by 28.7% through personalized campaigns. Collaborated with industry experts to produce assets (videos, research papers, whitepapers) to enhance Capgemini's thought leadership.

Assistant Marketing Manager at TTK Prestige Limited, Bengaluru

May 1, 2016 - April 1, 2022

Part of the Brand Marketing team, driving go-to-market strategies, campaigns, branding, events, and promotional materials while aligning marketing with sales objectives to grow across India. Led brand strategy achieving 81% unaided recall and launched the 'Judge' sub-brand contributing 13% of total revenue within three years. Managed A&P budget and media planning to maximize ROI. Conducted market research, focus groups, and brand health tracking; secured high-impact sponsorships and collaborations to expand market share.

Team Manager – Marketing Strategy & Automation at Capgemini Bengaluru

April 1, 2022 - Present

In this role, I lead sector and portfolio marketing for the Netherlands, developing and managing multi-step customer experiences using dynamic content blocks, scoring models, and automation rules to improve customer engagement and lead quality with focus on increasing marketing’s revenue contribution through omnichannel campaigns.

Assistant Marketing Manager at TTK Prestige Limited Bengaluru

May 1, 2016 - April 1, 2022

Part of the Brand Marketing team, driving go-to-market strategies, campaigns, branding, events, and promotional materials while aligning marketing initiatives with sales objectives to drive growth across India.

Assistant Marketing Manager at TTK Prestige Limited

May 1, 2016 - April 30, 2022

Part of Brand Marketing team, driving go-to-market strategies, campaigns, branding, events, and promotional materials while aligning marketing initiatives with sales objectives to drive growth across India. Key achievements include developing and executing a strong brand strategy with 81% unaided recall, launching the 'Judge' sub-brand contributing 13% of total revenue within three years, overseeing A&P budget (~INR 15 Cr/year) and media planning, increasing ROI by ~25% through better targeting and optimization, and driving high-impact sponsorships and brand partnerships that boosted visibility in Tier 1 & Tier 2 cities by ~30%.

Education

PGDM in Marketing & Systems at SDM Institute for Management Development (SDMIMD), Mysore

January 11, 2030 - January 1, 2016

PGD in Events, Media & Advertising at NIEM, Mumbai

January 11, 2030 - January 1, 2013

B.Com. in Marketing at Symbiosis, Arts & Commerce College, Pune

January 11, 2030 - January 1, 2012

PGDM in Marketing & Systems at SDM Institute for Management Development (SDMIMD), Mysuru

January 11, 2030 - January 1, 2016

PGD in Events, Media & Advertising at NIEM, Mumbai

January 11, 2030 - January 1, 2013

B.Com. in Marketing at Symbiosis College of Arts & Commerce, Pune

January 11, 2030 - January 1, 2012

PGDM in Marketing & Systems at SDM Institute for Management Development (SDMIMD), Mysuru

January 1, 2014 - January 1, 2016

PGD in Events, Media & Advertising at NIEM, Mumbai

January 1, 2011 - January 1, 2013

B.Com. in Marketing at Symbiosis, Arts – Commerce College, Pune

January 1, 2009 - January 1, 2012