Ayush B Hakre

In this role, I lead sector and portfolio marketing for the Netherlands, developing and managing multi-step customer experiences using dynamic content blocks, scoring models, and automation rules to improve customer engagement and lead quality with focus on increasing marketing’s revenue contribution through omnichannel campaigns.

Lead sector and portfolio marketing for the Netherlands, creating content and executing omnichannel campaigns to drive sales for key accounts. Managed an 8-member agile team and designed an omnichannel brand strategy for CX Summit, achieving 520% contact base growth and €19M in potential revenue. Built automated customer journeys with Pardot and CRM systems, increasing email open rates by 28.7% through personalized campaigns. Collaborated with industry experts to produce assets (videos, research papers, whitepapers) to enhance Capgemini's thought leadership.

Part of Brand Marketing team, driving go-to-market strategies, campaigns, branding, events, and promotional materials while aligning marketing initiatives with sales objectives to drive growth across India. Key achievements include developing and executing a strong brand strategy with 81% unaided recall, launching the 'Judge' sub-brand contributing 13% of total revenue within three years, overseeing A&P budget (~INR 15 Cr/year) and media planning, increasing ROI by ~25% through better targeting and optimization, and driving high-impact sponsorships and brand partnerships that boosted visibility in Tier 1 & Tier 2 cities by ~30%.