Performance Marketing Specialist (Meta Ads & Lead Generation) at PT. Jayakarta Mulia Sejahtera (Developer)

a. Managed and optimized Meta Ads campaigns for property marketing, focusing on generating qualified leads and driving sales outcomes. b. Developed weekly content plans and advertising strategies aligned with target audience behavior and campaign objectives. c. Achieved up to 83,000 impressions per week and generated consistent inbound leads through click-to-WhatsApp campaigns. d. Contributed to closing a minimum of 2–5 property units per month by supporting lead handling, follow-up strategy, and conversion process. e. Analyzed campaign performance including CTR, CPC, and cost per lead to continuously improve efficiency and results. f. Collaborated with the sales team to ensure smooth lead conversion from initial contact to closing. g. Focused on building a structured marketing funnel from traffic acquisition to conversion, ensuring campaigns delivered measurable business impact.

Led end-to-end funnel optimization for paid ads to conversion, focusing on data-driven optimization, rapid follow-up, and scalable growth. Built lead-generation systems from acquisition to sale, delivering 1,000+ qualified leads with efficient cost-per-lead and improved conversion metrics across multiple industries.

Developed and optimized Meta Ads campaigns with a structured funnel (ads → WhatsApp follow-up → closing). Demonstrated strong lead-to-sale performance, delivering 2–5 property unit sales per month and driving revenue through rapid, personalized follow-up and data-driven adjustments.